Social Media Strategy in Travel & Tourism

This assignment focuses on developing a social media communications strategy for Hilton Hotels within the travel and tourism industry. The proposal outlines the importance of social media, its benefits for communicating with customers, and how it can help overcome competitive threats. It highlights the target audience (both business and leisure travelers) and emphasizes the need to provide excellent customer service through social media platforms.

Running head: TRAVEL AND TOURISM
Travel and Tourism
Name of the Student
Name of the University
Author Note

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Part A
Proposal
Topic
The topic of the following section is to outline the importance of using a communications
strategy that will be useful for communicating with the target audience of the organization. The
chosen topic to write this report is the implementation of the communications strategy in the
travel and tourism industry (Goodall & Ashworth, 2013). The chosen communications strategy is
social media. This is because the power of the social media has come to be one of the most
influencing ones. In the modern times, most of the hotels in the hospitality and tourism industry
want to communicate with their customers in order to know about their likes and dislikes. The
research work will have to be done in this regard and the customers will be benefitted to a large
degree of the hotel authorities can provide them with the best services (Goodall & Ashworth,
2013).
The purpose of this proposal is:-
 To implement the social media as a communications strategy within the hospitality and
tourism industry
 To communicate with the customers properly to create a bridge between the customers
and service providers.
 To provide the customers with supreme services to satisfy their needs on time.
Background of the organization

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The organization that has been chosen in order to write this paper is the Hilton Hotels
(Hilton.com, 2018). It has been one of the finest hotels and resorts in the travel and tourism
industry. The luxurious people come to visit the hotels and resorts where they can feel free and
look for the places which can meet all their needs. Hilton Hotels have been one such travel hotel
chains that has been providing the travelers with exquisite experience of elegance and supreme
luxury (Hilton.com, 2018). The headquarter of this company is situated at Virginia in United
States. They have expanded to many countries and they serve worldwide. The target audience of
this hotel chain is both the business travelers as well as the leisure travelers (Cabiddu, Lui &
Piccoli, 2013).
This has been one of the most iconic flagship brands in this industry. This is why they
want to keep up their reputations and get over the threats posed by their competitors in real time.
The world is advancing very rapidly and the hospitality and travel-tourism industry is
progressing very fast (Cabiddu, Lui & Piccoli, 2013). All the big organizations want to keep up
their fame and want to get the best customers at their disposal. In this report, the role of the
social media in overcoming the threats of the rival companies in the industry will be evaluated.
The company is very much innovative in its thoughts and they have always opted for betterment
of their talents through experience. They are very much professional in their mindset and attract
the customers towards them by various social media platforms (Tuten & Solomon, 2017).
The global travelers are very much tech savvy nowadays. They get the information all the
social media platforms and various application software. This is why the role of the social media
in the travel and tourism industry needs to be evaluated. The guests want to feel that they are
being cared for. They want to have the best experience while they are roaming in various
countries. This is why the Hilton Hotels and Resorts have decided to approach their customers

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positively. These are the reasons of why the different answers should be sought regarding the
question in the context of social media and its impact in the travel and tourism industry (Bertot,
Jaeger & Hansen, 2012). This proposal outline will help to complete the report as more
information will be included in the next section regarding the completion of the report. Thus the
authorities will implement that communications strategy within their business model.

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References
Bertot, J. C., Jaeger, P. T., & Hansen, D. (2012). The impact of polices on government social
media usage: Issues, challenges, and recommendations. Government information
quarterly, 29(1), 30-40.
Cabiddu, F., Lui, T. W., & Piccoli, G. (2013). Managing value co-creation in the tourism
industry. Annals of Tourism Research, 42, 86-107.
Goodall, B., & Ashworth, G. (Eds.). (2013). Marketing in the Tourism Industry (RLE Tourism):
The Promotion of Destination Regions. Routledge
Hilton.com (2018), Hilton Hotels and Resorts - Find Hotel Rooms, Retrieved 18 January 2018,
from http://www3.hilton.com
Tuten, T. L., & Solomon, M. R. (2017). Social media marketing. Sage.