Branding Destinations through Film Tourism
Added on 2020-06-06
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TOURISM CONCEPT
Table of ContentsINTRODUCTION...........................................................................................................................1Cinema of Tourist Attractions ...............................................................................................1British Heritage – Scottish Heritage.......................................................................................3CONCLUSION ...............................................................................................................................6REFERENCES................................................................................................................................7
INTRODUCTIONFilm tourism as Heritage Tourism revolve around the extended promotional activities ofThe Da Vinci Code which was regulate by Visit Scotland. This article states that film tourismcan be considered as a part of heritage tourism (Travel & Tourism Marketing, 2017). SinceScotland is a country that is rich in its heritage culture includes art tourism and literary, whosebrand recognition is somehow different as compared to England. The Da Vinci Code, appeals asBraveheart to its local residents which appeals as a description of Scotland to its internationalaudience. By evaluating the history related to the film's construction becomes the evident thatcreates sense of belonging and return evoked by the Scottish people that can resonate thefeatured scenario with the cultural and heritage of Scotland Tourism (Alvarez and Korzay,2011). This article generally covers the improvement of current development related to filmtourism. This further states that how the film industry has a great impact on heritage tourism in abroader way. Scotland can be considered as small nation that heads towards the developmentvarious practices related to the film tourism. This report also covers different range of practicesand activities that was conducted by Hollywood Production, which also describes theinterrelation between heritage and film tourism.Cinema of Tourist Attractions Film Tourism that lasts its impact on the heritage culture of the country considers as theglobal phenomenon which attracts the large number of customer. According to (Watson, 2011),recent survey has been conducted which defines the criteria of attracting large consumers hasincreased critically. Film industry emphasise on increasing the knowledge of people in context ofthe film and promotes the rich culture and tourism. The Da Vinci Code based on the murdermystery where a person travels to Paris and London and discovers the facts that reveals the mainidea behind the bizarre murder. This film generally analyse the impact of heritage and richculture on different place and place. According to the Beeton, 2014 different places used by thefilm attracts and influence the potential target customer to visit those places which ultimatelyincreases their demand. The film has impact on social, geographical and economic aspect of thefollowing country which often increase the demand of tourist and travellers. Tzanelli continuesto put their great efforts towards enhancing the local as well as national culture of the country.1
This article states the inter link connection between the film and the tourist country, as thisphenomenon specifies the relationship that defines rich culture of the Scotland and varioustourist attractions. According to the survey it has been believed that almost different locationsused in film influence the customer choice in context of tourism. This film was featured aroundthe different destination of Scotland which ultimately promoting the culture of Scotland. Alongwith this Film tourism includes different kinds of technologies that are tourist oriented in theform of drone equipments, portable panorama etc. used by the cited film which makes consumerto stand their and observes the way in which they are using that. Visit Scotland has used the filmDa Vinci Code which promote their country to transatlantic travellers and tourists. The main ideabehind this to sharpen the potential tourist awareness in context of its rich heritage culture andtourism. This ultimately effects the overall economy of the country which raises the standards ofliving and GDP of a particular country (BeAlvarez and Korzay, 2011). Huge Tourists give riseto various employment opportunities in the country which results in growing the per capitaincome of Scotland. Basically this can be considered as an innovative way that has been used byvarious film director as well as television director in order to promote the culture of Scotland.Heritages and film tourism are considered as tactics and medium of emphasizing the scope ofadvertisement in travel and tourism sector. Da Vinci Code is one is mystery thriller novel whichwas written by Dan brown. One of the most interesting factor of this novel is imagination and theway of emphasising the story is very impressive and attractive. It explain the theory of religioushistory. There is a murder mystery is designed in such an manner that it gives live experience toreaders. All the destinations and places which are discussed in this novel affected the interest oftourist and people in effective manner (Neton, 2016).2
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