Unveiling the Untapped Tourist Destinations of India

The assignment content discusses the concept of tourism and its importance as a global industry. It highlights the factors that affect the demand for tourism in a nation, such as economic conditions, political stability, natural attractions, and infrastructure development. The article also touches on the role of authorities in taking appropriate measures to promote tourism, ensuring it is sustainable and environmentally friendly.

TRAVEL AND TOURISM
ENTREPRENEUR

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Key historical developments in the United Kingdom travel and tourism sector..............1
1.2 Structure of travel and tourism sector in general and UK particular................................2
TASK 2............................................................................................................................................4
2.1 Analyzing the functions of national government and agency..........................................4
2.2 Local and national economic policy impact on the success of UK travel and tourism
industry...................................................................................................................................4
2.3 Implication of political changes on the travel and tourism sector....................................5
TASK 3............................................................................................................................................6
3.1 Factors effecting tourism in London................................................................................6
3.2 How supply has changed to meet the effects of demand for tourism related products and
services in London..................................................................................................................7
TASK 4............................................................................................................................................7
4.1 Evaluating the positive and negative impact of factors on London tourism....................7
4.2 Strategies that can be used to minimize the negative tourism impacts while maximizing
the positive tourism impacts on London................................................................................8
CONCLUSION................................................................................................................................8
REFERENCES..............................................................................................................................10

ILLUSTRATION INDEX
Illustration 1: Structure of travel and tourism industry....................................................................2

INTRODUCTION
Tourism is the sector in which provides opportunity to people with regard to perform
travel and tourism activity in such places which is outside of their usual environment. (Meaning
of tourism, 2015). The travel and tourism activity is being carried out by the tourist who plays
very crucial role in improving economic condition of the nation. This is because; the activity of
travellers opens the source of generating income for all the businesses which are associated with
the given industry such as hotel, club and restaurants etc. This report is based upon varied type of
case scenarios. This report will provide detailed explanation regarding the impact that the
policies of local and national government has on the travel and tourism sector. In addition to this,
the report will also depict the effect which supply and demand has on the given sector.
TASK 1
In order to promote the South of London as a travel and tourism destination a briefing
paper is prepared and it covers following points.
1.1 Key historical developments in the United Kingdom travel and tourism sector
The key historical developments in the travel and tourism sector of United Kingdom are
analysed. Before 2000 years, the rich people of United Kingdom used to spend their summer by
taking the tour of the coasts and countryside related points. Thus, it can be said that the given
period can be considered as a crucial year as in the particular tenure only the travel and tourism
business has came into existence (Mazurski, 2000). In addition to this, during the medieval age
the interest of people who are living in United Kingdom are attracted towards pilgrimages type
of activity. This activity of people has provided significant growth in the given sectors. Thus, it
is because of the given activity people have taken step with regard to perform travel from one
place to another. Due to this, the needs and demands of restaurants and hotels have been
emerged.
In addition to this, the grand tours of UK has also played very significant role in the
growth of travel and tourism industry of the country. It was the traditional trip of United
Kingdom and it is basically undertaken by the people who belong to upper income class category
(Dluzewska, 2008). The custom has emerged during 1660. The grand tour of UK has gained
popularity because of rail and steamship travel which has made the journey of travellers much
easier. Furthermore, in the 18th century the travel and tourism related activity has increased
because of health and culture related factor. During this century, people were exploring such
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places for travelling where they can relax and reduce their stress. As a result of it, seaside, spa
and towns have gained popularity. This type of travel has increased the demand of European
countries.
Moreover, in the 18th century people have started taking interest in learning architecture
as well as the history of particular nation. Due to this, the concept such as educational tour has
come into existence. As a result people have started visiting historical places.
In the 19th century, travel and tourism industry has become popular. This year was
considered as an era of industrialization in which many developments in the business in the
given sector were seen (Dwivedi, Yadav and Patel, 2009). Here, in the given year only the
commercial aircraft was able to carry out passengers from one place to another Thus, it can be
stated that the historical developments in the country has played crucial role in increasing the
travel and tourism industry of United Kingdom in an effective way.
1.2 Structure of travel and tourism sector in general and UK particular
Structure of travel and tourism depict about the sector as well as services which is being
provided by the travel and tourism firm. In general, the structure of travel and tourism industry
consists of following:
Illustration 1: Structure of travel and tourism industry
(Source: Structure of travel and tourism industry, 2015) Travel planning: It consists of organization which organizes tours for the travelers. The
agency, travel agents as well as operators prepare the given type of plans. These
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individuals arrange both customized and standard travel packages for their respective
customers (Structure of travel and tourism, 2015). Transport: All the firms which arrange transport facilities for travelers are also being
counted under travel and tourism industry. It comprises of airline, shipping, roads and rail
etc. These means are important as it enable the travelers to perform their travel and
tourism activity all around the world. The significant growth in the given sector is
playing crucial role in increasing the demand of number of tourist destinations which are
very far (Eraqi, 2006). Thus, with an aim to reach their tourist will require an effective
mean of transportation. Accommodation: While traveling from one place to another, tourists require such place
where they can stay and spend their night with an aim to activate themselves for the next
day travel. The given need of buyers can be fulfilled with the use of another element of
travel and tourism sector which consists of hotels and lodges etc. Local travel: In order to travel within city, travelers will require some kind of
transportation means such as taxi, buses and car etc. Through this way only, the traveler
can perform tours in the local area of city. Food and shopping: It includes restaurant business, food joints, and shopping centers and
malls etc. These are also the part of travel and tourism industry as they help in fulfilling
food related needs and demands of travelers in an appropriate manner. Tourist sites: The travel and tourism sectors also support growth of local markets as well
as food industry of the country (George and Henthorne, 2007). Due to this, the economy
of the nation will get benefits.
 Public sector: It is the part of economy which provides government goods and services.
This sector also plays very critical role in travel and tourism industry. This is because,
with the help of given sector, country can carry out the promotion of particular tourist
destinations which are prevailing within country. In addition to this, this sector helps in
giving education about the culture and heritage history of country to the respective
individual.
Besides this, the structure of United Kingdom travel and tourism industry is analyzed.
The detailed explanation of the same is depicted in below:
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 Accommodation: The country like United Kingdom possesses the combination of both
big and small hotels. It has facility of discounted accommodation for the customer who
cannot afford prices of luxury hotels. In the similar way, it possesses famous hotels like
Ritz and Hilton etc. which provides all sort of luxury five start amenities to the customer. Travel agents: There are various type of travel agents functions in United Kingdom
which organizes tours and travels for the local as well as international travelers (Harish,
2010). However, among all Thomas Cook is being regarded as the one of the most
famous travel agent company. Transport: The transportation system of United Kingdom is well developed.
Furthermore, the government of nation makes constant efforts with regard to improve the
transportation condition of country in an effective manner.
 Public sector: The United Kingdom public sector is funded by both national and local
government. The main objective of this sector is to educate and inform the customers
about the UK heritage and culture history. Museums, national gallery and regional
development organization are some UK public sector firms.
TASK 2
2.1 Analyzing the functions of national government and agency
The government as well as international agency of United Kingdom is playing very
significant role in terms of promoting the travel and tourism sector of country. In this regard, it
has been identified that the government of United Kingdom is making the efforts of building the
greater cooperation with the UK's outbound tourism industry (Stone, 2013). This is done by the
government with an aim to promote more sustainable pattern of tourism globally. Besides this,
with an aim to encourage the domestic tourists of nation government of United Kingdom
organizes programs such as FundVisit England and FundVisit Britain etc. Here, the government
runs marketing campaigns through FundVisit England type of program. The given program
encourages the people who are living in UK with regard to carry out their travel and tourism
activity within the country only (Government of UK, 2015).
Besides this, international agencies such as World Tourism Organization and World
travel and Tourism Council are also playing very critical role in terms of promoting the tourism
within country. World Tourism Organization generates market knowledge as well as it forms the
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sustainable tourism policy with an aim to make the tourism of the nation as the effective tool of
development. The organization forms such type of policies which plays very effective role in
terms of attracting the large number of tourists within country.
World travel and Tourism Council is another international agency which consists of
members who works with the government with an aim to raise the awareness about the travel and
tourism industry prevailing within the country (Trunfio, Petruzzellis and Nigro, 2006). This
council identifies the particular tourist destinations of nation and it makes significant measures
with regard to promote the given destination among global citizens in an effective way.
2.2 Local and national economic policy impact on the success of UK travel and tourism industry
The local as well as national economic policy of United Kingdom has its impact upon the
success of travel and tourism industry of United Kingdom. For example, the global recession in
the year 2009 has caused necessary impact upon the UK tourism sector. In that year, GDP at
annual rate was declined by 9.8% in UK. Due to this, condition it became very difficult for the
nation with respect to attract large number of tourists within country in an effective manner.
However, in the given circumstances government has taken significant measures. Here, in order
to control the decrease number of tourist government has performed changes in the local
economic policy relating to interest rate (Fyall and Morgan, 2009).
In addition to this, exchange rate is being consider as another economic factor which
influences the success of United Kingdom travel and tourism industry. In accordance with the
given context, it is identified that the exchange rate of pound is much stronger than other foreign
currency. The given thing enables foreign travelers with regard to spend more money. Many of
the government policy focus upon sustainable tourism development. In order to promote the
sustainable tourism development, economic viability is necessary (Dale and Oliver, 2005). This
can be achieved through an effective foreign exchange policy.
Furthermore, the employment condition of country also affect the success of travel and
tourism industry. This is because, the success of any company largely depends upon its
employees. For instance, if UK tourism industry identifies that the country do not possess
sufficient number of skilled employees with an aim to fulfill the workers related needs and
demands of them at that time significant impact can be seen upon the operation of travel and
tourism industry.
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The success of travel and tourism industry also depends upon the spending power of
tourists. Here, the low purchasing power of tourists will hinder them with regard to use the goods
and services of travel and tourism organization. However, high purchasing power of tourist will
influence them with respect to use the services of tourism firm on constant basis. Due to this,
tourism industry will get benefit in the form of increased profits and sales.
2.3 Implication of political changes on the travel and tourism sector
The changes in the political environment of country have its impact upon the tourism
sector. For example, political government of United Kingdom has framed tourism policy in
which it is focusing more upon the safety and security of travelers. This policy needs to be abide
or followed by all the companies which are related with the given industry. This policy has its
major implication upon the businesses that provides transportation and accommodation
facilitates to the tourists. The given thing will force the airline and hotel companies with regard
to tighten their security (Maitland and Ritchie, 2009).
In the similar way, there are some government of nation which has very strict policy with
regard to get entry in their country. The given type of thing will also cause necessary impact
upon the tourists. For example, when selecting tourist destination for holiday purpose tourists
will prefer to choose such country which does not possess much legal complications. But, if
found then in the given circumstance it will become very difficult for the government of nation
like UK with respect to attract large number of travelers (Fletcher, 2014). Due to this, all the
businesses that are associated with the tourism sector will get hampered. In the similar way,
significant decrease in the number of visitors will be found if government of UK makes its visa
policy much tighter (Chon, 2013). Overall, it can be stated that any kind of variation in the
political environment of country imposes both positive and negative impact upon the nation.
Thus, it is required by the government that it must review its policy on regular basis in order to
lure huge visitors.
TASK 3
3.1 Factors effecting tourism in London
Travel and tourism is one of the fastest growing sectors across the world. With the
increasing popularity of several tourist destinations there are various factors which also affects
the tourism. It can be positive as well as negative. London is a travel and tourism destination for
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domestic and international visitors. Travel service providers are considered as a common factor
which affects the tourism in London. They need to provide better services followed with some of
most attractive offers so that visitor’s base can be increased effectively (Liu and Pechacek,
2013).
Increase in inbound tourists to London is one of the most common factors which affect
the whole tourism of country. Inbound tourists come here to get better value for their money.
London is the most popular place to visit where 15.3 million visitors spent time in the capital.
These tourists mostly come to UK for spending their holiday
Natural disasters as well as terrorism is comes under the negative factor which can have a
big effect on tourism. In the year of 2011 due to the ash clouds several flights to be cancelled or
delayed. It has covered a huge loss within the tourism as well as airline industries. On the other
hand, terrorist attacks are another major factor due to which whole tourism of London can be
affected (Mirsanjari, 2012). The London bombing in the year of 2005 have made a safety and
security issues for tourists. In 2011, two U.S. airlines were hijacked and intentionally crashed
into the World Trade Centre building in New York. Due to these type of most common terrorist
attacks visitors might get afraid to go for such places and it highly decreases the overall sales of
tourism industry. In addition to this, there are some other and most common negative impacts
arising out of travel and tourism activities are in relation with pollution such as noise pollution. It
caused to residents under flight paths to airports to overcrowding at transport hubs and the need
to improve the infrastructure. There is several scope and chances of increasing employment but
salary and wages are low (Newsome, Moore and Dowling, 2012). It covers the negative aspect of
country within the area of tourism. There are various aspects which other factors which also
effect the tourism industry of the London as the exchange rate differs from country to country.
As the culture is diverse and different in the countries as the people have their set beliefs and
attributes which they follow in order to maintain their cultural dimensions. There are many
restrictions which are imposed in order to ensure the safety and the security of the tourist so that
they feel comfortable in visiting country and increasing the tourism industry. The rates of the
various facilities are at their peak which is affecting the tourism of London at the grater extend as
all the facilities are quite expensive and cannot be entitled with all the personnels. Besides this,
there are some other factors assessed which also which leads to affect the demand of tourism in
London in an effectual way. The detailed explanation about the same is depicted in below:
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 Tourist attractions: The demand of tourism in London is affected because of the different
attraction points. In this context, it is identified that London is the city which is famous
for its varied tourist attractions. The attraction points in London are British museums,
National Gallery, National History Museum and Coca Cola London eye etc. In addition
to this, the city possess huge list of hotels. It has the food and accommodation facilities
for both middle and higher income class customers. In addition to this, London organizes
varied sports in the city. For example, Chelsea FC Stadium Tours and Museums is being
regarded as one of the largest football museum in London. This attracts many tourist and
thereby influence the demand of tourism in London. Brand image: The image that country build in the mind of tourist also influence the
demand of tourism. For example, London is being consider as one of the safe place for
tourism. This entails security feeling among the tourist. As result of it they get attracted
towards the different destination of London.
 Infrastructure: The infrastructure facility of London is well developed. In this regard, it
is analyzed that it has all type of transportation means which covers different tourist
destinations. In addition to this, London has five major international airports such as
Heathrow, Gatwick, Stansted, Luthon and Southend etc. Overall, it can be said that these
all given factors affect the tourism activity in London in a positive way.
3.2 How supply has changed to meet the effects of demand for tourism related products and
services in London
The whole relationship between price and how much of goods and services is supplied to
the market is known as the supply relationship. The supply of country can be easily changed as
per the needs and demands of visitors. At the time of changing seasons, consumers and guest’s
demands are also changing. Due to this, government of London is requiring to promote some of
the best services as per the current season. In the season of summers they can promote their
water tourism such as different water sports etc. As per the changing seasonality London needs
to change their supply as well (Ryan, Ninov and Aziz, 2012). In case of demand of eco-tourism
due to the increase noise pollution etc. most of the service providers need to carry out the
different strategies which promote eco-tourism. They can supply all those products which do not
contains high amount of waste and dispose as well. In this way, it can be stated that supply has to
be changed in order to meet the effects of demand for tourism related products and services in
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London. Service providers need to carry out various services as per the requirements of their
guests.
The number of airports are increases and the facilities provided by this is increased to a
great extent. In this context, London has five famous international airports such as Heathrow,
Gatwick, Stansted, Luthon and Southend etc. This in turn, resulted in increased the supply of
tourism products and services in London. Moreover, the rail transports also improve its service
qualities so as to promote the tourism sector. In addition to it, European cities are permitted to
operate in the market without getting visa. For example, Canada is one of the European city
where people can travel without any kind of visa. Further, the number of hotels and universities
are also increased that helps in attracting tourists for further studies. Thus, all this factors cause
promoting the tourists by availing better services to them.
TASK 4
4.1 Evaluating the positive and negative impact of factors on London tourism
The tourist destination such as London is impacted through the traveling activity of
travelers. The detailed explanation of the same is depicted under following headings: Economic impact: By promoting tourism within London, positive benefit can be gained
by country in the form of increase in the level of employment. In order to meet demand
of travelers, government of country has to make measures with regard to open more
hotels and restaurants within country. As the result of it, several jobs will be generated in
the given sector. The total contribution reflects the current and the future activities of the
investments which are being made in order to increase the foreign exchange earnings and
contribute in the government earnings.However, travel and tourism activity of travelers
depends upon season. Thus, seasonality is the major factor which can cause negative
impact upon the economy of London (Stark, 2003). Environmental impact: The positive impact can be gained by London if government of
nation promotes green tourism. In this regard, government must take measures with
respect to increase the environmental awareness among buyers. However, generally it has
been seen that the ineffective traveling practices of buyer’s causes negative impact upon
the natural environment of country. It consists of throwing things on tourist destination
places. This leads to affect the natural environment of London.
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 Social impact: Cross culture exchange is being regarded as the major positive impact that
government of London can gain by promoting tourism within country. This activity will
provide opportunity to both local and international travelers with regard to increase their
awareness relating the culture followed by the citizens of country. However, increase
travel and tourism activity in London will lead to increase crime within city.
4.2 Strategies that can be used to minimize the negative tourism impacts while maximizing the
positive tourism impacts on London
There are some of the best strategies through which negative impact of tourism can be
minimized. It can be reduced by effective use and set strategies for future. Appropriate use of
waste and dispose can be made in order to protect the environment as well as surroundings.
London can also promote Green tourism as well as eco-tourism in order to convey the
responsible behavior towards the tourism. By making tight security for the increasing crime fear
in mindset of people can be decreased (Theobald, 2013). For this, several essential steps can be
taken into consideration for the overall security purpose. The whole revenue generated by
tourism can be used to preserve the environment and improve the tourism facilities. Further,
some essential guidelines can also be prepared by the government in which tourism need not to
disturb wildlife in any way and they must not leave litter and waste etc.
All the organizations operate in an social environment so it is important for them to
provide suitable environment according to the tourists desires. The tourism organizations has to
structure its infrastructure keeping into consideration the tourists preferences. Moreover, they
have to follow economic rules and regulations of different countries.
Positive tourism impacts on London as well as on the surrounding areas can be easily
enhanced by the way of providing high quality services to the guests as well as visitors.
Government can also impose low tax rate in order to enhance their tourist’s base. They can also
promote their services by providing several discount offers on holiday packages. It helps them in
increasing inbound tourism. Government of London can further increase the level of
environmental awareness with their host communities (Newsome, Moore and Dowling, 2012).
CONCLUSION
Attributing all the facts and figure from the given report, it can be stated that the
government of nation play very important role in terms of promoting the travel and tourism
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sector of country. In this regard, it is assessed that government frames policies which regulates
the tourism organization of country. In addition to this, the government also organizes varied
marketing campaigns in order to spread the information about the untapped tourist destination of
nation. Furthermore, by assessing the factors which affect the tourism demand of nation
appropriate measure with regard to the same can be taken by the respective authorities.
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Mazurski, R. K., 2000. Geographical perspective on Polish Tourism. Human Resources of
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