Analyzing Trends in Tour Operations

This assignment requires analyzing the effects of current and recent trends, such as airport facility improvements, online marketing growth, and government provisions, on the tour operator's industry. Special attention should be given to Thomas Cook's strategies for providing quality services to retain clients in today's competitive market.

Task 1
1.1 Analyse the effects of current and recent trends and developments on the tour operator’s industry.
Travel and tourism industry is growing fast in the present scenario and is providing
luxury facilities to its clients to grow their attention. As this industry is most important in
increasing the revenue of the country so it has a lot of attention of clients and
government as well. In the current and recent trends and development tour operates
need to emphasize on innovative technology so it can attract many people. It is
essential for the tour operators to develop their tour packages and services and look
after the needs of the customers. Following are the current and recent trends of the
tour operations industry -
Types of tour operators
 Online marketing is the fastest rising trend in
the market and thus each and every business
is focusing into entering in this marketing.
With the help of current trend and
development it assures in saving time of the
customers and are easily approachable.
 In the current trends, the government needs to
focus on the new provisions as airport facilities . It
attracts the number of customers so that they can
prefer to travel through airlines. Hence, it
increases the demand of tourism and travel
industry.
 In today's scenario many business are entering into
online marketing and selling as it is convenience and
beneficial. Thus, it makes easier for them to provide
tour packages online and suggest customer to buy
tickets and packages at the convenient and affordable
cost.
In context to all these the Thomas cook need to provide quality
services to their clients in order to retain them for longer term
within business.