This presentation focuses on the impact of technology in the travel and tourism sector, specifically on the development of TUI and the increasing number of visitors. It includes thematic analysis and references.
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Research Project “Toidentifytheimpactof technologyintraveland tourism sector and its effect ondevelopingnumberof visitors:Acasestudyon TUI”.
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Introduction The research is important for every company in order to encourage the business. As the research is conducted to identify the needs and and desires of the customers to stay in the market for a long time. TUI is an travel and tourism company which is conducting a research in the market to expand in the market with the digital technology.
Theme 1: Digitalised technologies would impact on the development of TUI group 30 10 Yes No
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Theme 2: IT division of TUI have to be modernised by applying digital technology Management & Operation Human resource department IT division Marketing segment 0 2 4 6 8 10 12 14 16 18 20 1010 20 10 Column B
Theme 3: Sales is most affected technology based region of tour and travel industry 14 12 14 10 Sales Promotion E- marketing Customer contentment 14 12 14 10 Sales Promotion E- marketing Customer contentment
Theme: 4Online marketing and sales are majorly influenced by technologies 14 12 14 10 Online Marketing Advertisement Sale Customer satisfaction
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Theme 4: Social media platforms and Internet techniques & tools should be used by TUI venture Social media platformsInternet 0 2 4 6 8 10 12 14 16 18 20 2020 Column B Social media platformsInternet 0 2 4 6 8 10 12 14 16 18 20 2020 Column B
Theme 5: Customers are satisfied by the newer and modernised services that applied by TUI 30 10 Satisfied Not satisfied
Theme 6: Roles are played by updated applications or techniques in the improvement of TUI 10 1010 10 Cloud solutions Virtual Reality Tracking, detector or sensor & biometric technique Connectivity 10 1010 10 Cloud solutions Virtual Reality Tracking, detector or sensor & biometric technique Connectivity
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Theme 7: Reservation System of digital technique ought to be used by referred venture TUI Reservation System Computer System Mobile Communication Internet 0 2 4 6 8 10 12 14 1615 5 15 5 Column B Reservation SystemComputer SystemMobile CommunicationInternet 0 2 4 6 8 10 12 14 1615 5 15 5 Column B
Theme 8: Solving problems of consumer in effectual manner offered by TUI group 10 10 20Greeting the users Providing help to visitors Solving problems of consumer in effectual manner
References Buhalis, D. and Foerste, M., 2015. SoCoMo marketing for travel and tourism: Empowering co-creation of value.Journal of Destination Marketing & Management. 4(3). pp.151-161. Cohen, S. A. and et. al., 2014.Understanding and governing sustainable tourism mobility: Psychological and behavioural approaches(Vol. 43). Routledge. Del Chiappa, G. and Baggio, R., 2015. Knowledge transfer in smarttourismdestinations:Analyzingtheeffectsofa networkstructure.JournalofDestinationMarketing& Management. 4(3). pp.145-150.
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