Travel and Tourism Management: Assignment
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Added on 2021-02-19
Travel and Tourism Management: Assignment
Added on 2021-02-19
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Travel and TourismManagement ResearchProject
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1RESERCH QUESTION...................................................................................................................1Aims and Objectives........................................................................................................................2Rationale..........................................................................................................................................2Literature Review.............................................................................................................................2Research Methodology....................................................................................................................4TASK 2............................................................................................................................................82.1 Match resources efficiently to the research question or hypothesis.................................82.2 Undertake the proposed research investigation in accordance with the agreed specificationand procedures........................................................................................................................82.3 Record and collate relevant data where appropriate.........................................................9TASK 3............................................................................................................................................93.1 Using appropriate research evaluation techniques, the type of research evaluationtechnique is more appropriate and why?................................................................................93.2 Interpreting and analyzing the results in terms of original research specifications by suingfrequency and or percentage calculation..............................................................................103.3 Recommendation and justification for the areas of further consideration.....................23TASK 4..........................................................................................................................................24Covered in Poster.................................................................................................................24CONCLUSION..............................................................................................................................25REFERENCES..............................................................................................................................26
TITLE:“Exploring effective online tools to promote summer holidays in Romania”INTRODUCTIONTravel and Tourism is part of the hospitality industry and it was the fastest growingindustries in the UK. Tourism can be basically recognised as going out of the usual environment,travelling to new places, staying at new location less than a year. It is determined that the dayarrivals make the major contribution to the tourism industry (Couldry, 2012). In UK, on the basisof statistics it is getting that day and night visitors are stay separately. The tourists who canmostly spend their time in travelling it means they are paying contribution in the economy. TheUK government measures all day visitors to know income for travel and tourism they areconduction survey and on the basis this it is getting that no of visitors less than from last fewyears. On the basis of survey it has been analysed that a group of people spent amount about £70billion in 2015 and the research conduct by the department of culture, sport and media. They aredetermined that from the travel and tourism industry UK government getting amount around£91.8 billion. It can help in bringing foreign exchange in the country and creating more jobs forlocalities and it is helping in strengthening the economy of the country. Travel and tourismbecome broad part of hospitality industry which can provide entertainment and fun to people andspecial package to go out. Around the world, it is determined that travel and tourism industry oneof the fastest growing industries that are played major role in economic development. It can helpin bring foreign exchange in the country and creating to more jobs for localities and it is helpingin strengthening the economy of the country. In the research report use online tools for promotesummer holidays in Romania. These tools can help to easily contact with customer and motivateto visit in Romania once time in life. There are applied different planning tools which can help tocontact with clients and provide all facility regarding to Romania. TASK 1RESERCH QUESTIONResearch Question 1: How online tool help in taking customer feedback related to Summerholidays in Romania? Research Question 2: What are the best online tools to promote summer holidays in Romania 1
Research Question 3: Which tool is the more effective website or social media for the promotionof summer Holidays in Romania Research Question 4. Which type online tools are best for promote to summer holidays inRomania?Aims and Objectives 1.To identify the best online tools available to promote tourism 2.To find out the best online tools to promote summer holidays in Romania 3.To make a comparison of website and social media 4.To make recommendations to Romanian Tourism department RationaleTourism industry is growing rapidly worldwide. It is providing variety of services to peopleto fulfil their needs. This research is undertaken to evaluate which online tool can be used forpromoting holidays in Romania. Also, it will analyze which tool is most effective for travel andtourism industry for promotion. Alongside it, how customer feedback is taken and analyze andhow it helps in determining their needs. However, the study will investigate factors that whycompanies use online tools in holiday promotion in Romania. At last comparison will be done toidentify that which social media is best and how it has attracted customers. Literature ReviewAs per the view point of(Hall and Zarro, 2012), it has been identified that online toolsuch as website as well as social media play important role in taking feedback from customers.As they help in maintaining direct relation with customers who is important for providingservices within effective manner. Along with this, it become easy to take feedback of customersthrough online tools as well as queries also get resolve through social media tool in bettermanner. In addition to this, issue can be addressed in better way and according to that chancescan be implement in effectual manner for gaining better outcomes. According to David (Bennett, 2012), Tourism promotion means activities, operationsand expenditures designed to modification tourism. There are consisting of advertising,publicizing or other distribution channel and information regarding to tourism promotion andattract to customer for visit in Romania in summer holidays. To welcome tourist prepareeffective strategies Many websites, social medial is online tool to promote tourism in Romania2
it can help to advertise the tourism industry in effective way. As per (Ladhari and Michaud,2015), tourism promotion with the help of internet helps to circularise information according tooffers of tourism. Promotion of the Romania through internet it can increases competition in theprice of tourism offers. Internet marketing can help to promote tourism and it can play essentialrole to increase client and communicate with them to provide their tourist destination. Theparticular factor of tourism visual appeal of destination, show them the visual appeal regarding toRomania. There is possibility to explore destination rather than to traditional print advertising.There is need to use both natural and paid search for promote particular destination and it canhelp to sure about the result. (Hall and Zarro, 2012) states that there are various online toolswhich is related to promotion of tourism through internet. The particular tools are online forums,websites, social media, search engine marketing, content marketing, Email marketing,management, information and research. Mostly companies mainly consider online tools whichcan help to promotion of tourist destination. In the research mainly focus on website and socialmedia. The promotion with website that can increase competition because mostly company haveown website and design in effective way that can help to attract customer. The particular travelindustry provides all offers which can provide by them and special offers provide to selectedcustomer. It will help to customer to hang out with family in fewer amounts. The demand oftourism based on the design of web that can helps to disseminate information about the tourismand it can provide tourism offers to the tourist's desire. The website designs as a means helps toassure about the veracity of the information of tourism offers. (Boettiger, 2015) explains thatsocial media has fundamentally changed the way that help to companies to communicate withcustomer to their target demographics. In the sector of travel and tourism sector rise the internetas effective tool which can use in websites and social media in order to promote touristdestination Romania in summer holidays. From the point of view travellers research potentialdestinations to the activities that they are participate on once they are arrive. The social mediacan help to make appropriate decision to influenced tourism regarding to marketing from start tofinish. (Munar and Jacobsen, 2014) argues that website and social media can show impact ontourist promotion because in present time every one depend on digital marketing so they arefocusing on internet and search offers for tourism. If any tourist company provide discount offerso they can make tour in Romania. The affect of social media and website shows on market3
because they can play their important role in tourist promotion. When a company promote timeboth play essential role and regarding to promotion. According to (Williams and Baláž, 2013) in social media have different tools which canbecome part of promotion like face book, Instagram, WhatsApp, twitter and YouTube. Mostpeople can use these application and action 24 hours so it is the best way to promote tourism andattract customer. These are really good options to get in contact with the customers and convincethem for a specific tour/offer. To promote summer holidays in Romania tourism company hasbeen used different types of application which can help to contact with different types customersin easy way and provide offers as per their requirement. To promotion uses Facebook, what'sapp, you tube and other application. Most of the people active in these sites and attract fromadvertisement. When they are visiting on website that time see offer and think about to summerholiday in Romania. Tourist companies can appoint some people for these sites who operatecompany websites and contact to customer for their package. It is good option to contact withcustomer and convince for the tour. When people can use social media on these application seeAd of the offer that can create curiosity in the between of clients and they can visit on the site.Website and social media both are connected with each other and Research MethodologyResearch is defined as a careful consideration of study regarding a particular concern or aproblem which is applying scientific methods. In research methodology will be used to collectinformation and data from different resources and the purpose of making business decision.There are conducting two types research which can help to know how many people can takeinterest to go for summer holiday specifically in Romania. According to Business Dictionary, research methodology is defined as “the process usedto collect information and data for the purpose of making business decisions”. It includes: 5publication research, surveys and/or interviews, but also other research techniques. Thismethodology could include nowadays information as well as historical information. On the otherhand, research methods are all the processes, strategies or techniques that are used to collect allthe necessary data or information for analysis needed in the process of uncovering of newinformation or in the creation of a more clear understanding of a topic. There are different typesof research methods which use different tools for the collection of data. These are: (University ofNewcastle Library guides, 2019)4
Desk Research – It is kind of secondary research which is meaning to find relevant data thatalready exists and as opposed to collecting own customized research. • Qualitative research. Thistype of research method collects data like: emotions and behaviour, lived experiences, and thevalues individuals attach to them. • Quantitative research. This method collects numerical datawhich can be ranked, measured or categorized by using statistical analysis. To conduct researchtakes approx 20 respondents. • Mixed Methods research. This type of research method combinesboth Qualitative and Quantitative Research. It provides a wider picture combining and analyzingthe statistical data with deeper contextualized insights. (University of Newcastle Library guides,2019)Research Type – The type of the research Quantitative research. It is a type of researchwhich can involve different types of computation, statistical or mathematical tools to deriveresult. The purpose of this type research that purpose to quantify the problem and help tounderstand projectable reports in the between larger populations. Sample Size – For the questionnaire there are selecting about 10 respondents. There areresearcher can go into market and collect information from people. Data collection methods and instruments – There includes different methods which canhelp to collect data from different sources (Laws, 2015). It can be divided into differentstrategies and instruments that is used by researcher for collect accurate data in appropriatemanner. To collect data apply two methods these are - Primary data – It is a method of that can help to collect information in direct manner fromrespondents. The researcher, research in market and take all data with the help ofquestionnaire, interviews, observations and statistical data points from different factor.The particular data help to get accurate regarding to data. Secondary data – It can be categorised in the particular process which can observe allappropriate information from other sources. The particular information used byresearcher for their research so they can produce valid conclusion regarding toexamination and survey method. Ethics Consideration – To conduct a research there are mentioned different ethicsconsideration that are - 5
Language - As the users of research are usually those who do not participate in theresearch activities directly. Therefore, due consideration must be given to the languageused while formulating the research reportClarity – According to researcher perspectives there is required to clarity about the everytopic and researcher clear about their goals and objectives. It can more clear whencapable to communicate about the objectives and the result clear enough for providesolution regarding to issues (Woosnam, 2012). Disclosure – As per the data collection method it is rightful property of the researcher andthey can disclose as per the arising needs. Area of knowledge – There are including websites and different social medial channelwhich can include to help to researcher to where they are collect all appropriateinformation. Usability of Results and Data: As a user the particular report different from the result andthe particular research created by taking into consideration regarding to issues that canintroduce by the report and it can interpreted according to nature of result. Diagram of research process – The particular research process conduct by in a particularsystematic way which can define all research problem and solution. According to the process itcan conduct in particular timing and specify all things regarding to research. The particularprocess can show by the Gantt chart. Gantt chart – It is a type of chart that can illustrates a project schedule. The particular chart canshow the list of all activities that was considered by the researcher in particular research.6
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