Research Project Travel and Tourism Management Assignment
This is a research project assignment for the Tourism Management course at UK College of Business and Computing.
35 Pages7564 Words420 Views
Added on 2020-11-23
Research Project Travel and Tourism Management Assignment
This is a research project assignment for the Tourism Management course at UK College of Business and Computing.
Added on 2020-11-23
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Travel and TourismManagement ResearchProject
Table of ContentsTITLE:.............................................................................................................................................1INTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1RESERCH QUESTION...................................................................................................................1Aims And Objectives ......................................................................................................................2Rationale .........................................................................................................................................2Literature Review.............................................................................................................................3Internet and Tourism promotion.............................................................................................4Classification of online tools..................................................................................................5Definition of social media and website .................................................................................5The influence of Website, Social Media ...............................................................................5Research Methodology....................................................................................................................7Research Type – ....................................................................................................................7Study population and sampling including sample size – .......................................................8Data collection methods and instruments – ...........................................................................8Data analysis methods: ..........................................................................................................8Ethics Consideration – ...........................................................................................................9Diagram of research process – ..............................................................................................9TASK 2............................................................................................................................................12.1 Match resources efficiently to the research question or hypothesis.................................12.2 Undertake the proposed research investigation in accordance with the agreed specificationand procedures........................................................................................................................22.3 Record and collate relevant data where appropriate.........................................................2TASK 3 ...........................................................................................................................................43.1 Using appropriate research evaluation techniques, the type of research evaluationtechnique is more appropriate and why? ...............................................................................43.2 Interpreting and analyzing the results in terms of original research specifications by suingfrequency and or percentage calculation................................................................................6
3.3 Recommendation and justification for the areas of further consideration in customersatisfaction in travel and tourism industry. ..........................................................................20TASK 4..........................................................................................................................................21Covered in Poster ................................................................................................................21.......................................................................................................................................................21CONCLUSION..............................................................................................................................22REFERENCES..............................................................................................................................23
TITLE:“Exploring effective online tools to promote summer holidays in Romania”INTRODUCTIONTravel and Tourism is part of the hospitality industry and it was the fastest growingindustries in the UK. Tourism can be basically recognised as going out of the usual environment,travelling to new places, staying at new location less than a year. It is determined that the dayarrivals make the major contribution to the tourism industry (Couldry, 2012) . In UK, on thebasis of statistics it is getting that day and night visitors are stay separately. The tourists who canmostly spend their time in travelling it means they are paying contribution in the economy. TheUK government measures all day visitors to know income fro travel and tourism They areconduction survey and on the basis this it is getting that no of visitors less than from last fewyears. On the basis of survey it has been analysed that A group of people spent amount about £70billion in 2015 and the research conduct by the department of culture, sport and media. They aredetermined that from the travel and tourism industry UK government getting amount around£91.8 billion. It can help in bringing foreign exchange in the country and creating more jobs forlocalities and it is helping in strengthening the economy of the country. Travel and tourismbecome broad part of hospitality industry which can provide entertainment and fun to people andspecial package to go out. Around the world, it is determined that travel and tourism industry oneof the most fastest growing industries that are played major role in economic development. It canhelp in bring foreign exchange in the country and creating to more jobs for localities and it ishelping in strengthening the economy of the country. In the research report use online tools forpromote summer holidays in Romania. These tools can help to easily contact with customer andmotivate to visit in Romina once time in life. There are applied different planning tools whichcan help to contact with clients and provide all facility regarding to Romania. TASK 1RESERCH QUESTIONResearch Question 1: How online tool help in taking customer feedback related to Summerholidays in Romania? Research Question 2: What are the best online tools to promote summer holidays in Romania 1
Research Question 3: Which tool is the more effective website or social media for the promotionof summer Holidays in Romania Research Question 4. Which type online tools are best for promote to summer holidays inRomania?Aims And Objectives 1.To identify the best online tools available to promote tourism 2.To find out the best online tools to promote summer holidays in Romania 3.To make a comparison of website and social media 4.To make recommendations to Romanian Tourism department RationaleMain reason behind selecting this topic i.e. Exploring effective online tools to promotesummer holidays in Romania” is to analysis importance of online tools and techniques. With thehelp of this research, researcher will be able to improve their knowledge about the online toolssuch as social media, websites etc. This research will also support an investigator by improvingits literature review skill, data analysis skill, data interpretation skill and many other skills whichwill helps them in completion of research activities. Along with this, through this research,researcher will also improve its knowledge regarding tourism and importance of online tools onthem. This research is also beneficial in academic manner by providing accurate information tostudents about the role of online tools in tourism industry. The particular research about to promote summer holidays in Romania and Projectselection is the process to assess every project idea and select the research project according totheir priority. Projects are still just suggestions at this stage so the selection is often made basedon the detailed information of the project. Different organisation have to make one of the biggestdecision which is related to research project and provide all appropriate factors. On particularfactors focused after the received of proposal. The aims and objectives of the keep in mind todoing research on particular topic (Van Dijck and Poell, 2013) . There are considering differentfactors to contribute in research project selection because the process of research can not takeplace whenever there are nor creating any problem that was considered in heart of researchprocess. To sort out the problem it has been mentioned important variables and all aredetermined easily on the basis of research problem that could be hypothesis. The research2
hypothesis can be defined on the basis of research problem. They can create relationship betweentwo or more variables into one or more populations. There are firstly explore research problem.A researcher can diagnose the importance of research problem, source of research problem,consideration and steps to follow when research problem being developed. The variablesidentification will be discussed second through the three common variables and four obviousmeasurement scales. There has been analysed some factors that will be part of research process.There are research problem related to - People Problems PhenomenaProgram In Research problem expression consist of the particular process which is divided in three steps - 1.Variables are important factors that can anticipate more than one value. There arecategorised in three variables which are: dependent, independent and extraneousvariable. 2.To measure different type variable there are using different scale that are - nominal scale,ratio scale, interval scale, ordinal scale 3.Hypothesis is an doubtful statement of the outcome of a research which points therelationship in between two or more variables waiting to be verified. Hypothesis allowsthe researcher to add the theory formulation if proved to be true. The another hypothesisand the hypothesis of researcher are the most important factor during to doing andanalysing research. Literature ReviewAs per the view point of(Hall and Zarro, 2012 ), it has been identified that online toolsuch as website as well as social media play important role in taking feedback from customers.As they help in maintaining direct relation with customers which is important for providingservices within effective manner. Along with this, it become easy to take feedback of customersthrough online tools as well as querier also get resolve through social media tool in bettermanner. In addition to this, issue can be addressed in better way and according to that chancescan be implement in effectual manner for gaining better outcomes. 3
Internet and Tourism promotionAccording to the Hall and Zarro, 2012, internet introduces as a means of connecting acomputer system to any other computer system anywhere in the globe through dedicated serversand routers. When two computers systems are connected or linked over the Internet, they cansend as well as receive entire types of information and data such as text, voice, video, graphicsand computer programs.According to David Bennett, 2012, Tourism promotion means activities, operations andexpenditures designed to modification tourism. There are consisting of advertising, publicizingor other distribution channel and information regarding to tourism promotion and attract tocustomer for visit in Romania in summer holidays. To welcome tourist prepare effectivestrategies Many websites, social medial is online tool to promote tourism in Romania an it canhelp to advertise the tourism industry in effective way. As per (Ladhari and Michaud, 2015 ), tourism promotion with the help of internet helpsto circularise information according to offers of tourism. Promotion of the Romania throughinternet it can increases competition in the price of tourism offers. Internet marketing can help topromote tourism and it can play essential role to increase client and communicate with them toprovide their tourist destination. The particular factor of tourism visual appeal of destination,show them the visual appeal regarding to Romina. There is possibility to explore destinationrather than to traditional print advertising. There is need to use both natural and paid search forpromote particular destination and it can help to sure about the result. (Hall and Zarro, 2012 )states that there are various online tools which is related to promotion of tourism throughinternet. The particular tools are online forums, websites, social media, search engine marketing,content marketing, E- mail marketing, management, information and research. Mostly companiesmainly consider online tools which can help to promotion of tourist destination. In the researchmainly focus on website and social media. The promotion with website that can increasecompetition because mostly company ave own website and design in effective way that can helpto attract customer. The particular travel industry provide all offers which can provide by themand special offers provide to selected customer. It will help to customer to hang out with familyin less amount. The demand of tourism based on the design of web that can helps to disseminateinformation about the tourism and it can provide tourism offers to the tourist's desire. The4
website designs as a means helps to assure about the veracity of the information of tourismoffers. (Boettiger, 2015) explains that social media has fundamentally changed the way that helpto companies to communicate with customer to their target demographics. In the sector of traveland tourism sector rise the internet as effective tool which can use in websites and social mediain order to promote tourist destination Romania in summer holidays. From the point of viewtravellers research potential destinations to the activities that they are participate on once they arearrive. The social media can help to make appropriate decision to influenced tourism regardingto marketing from start to finish. Classification of online toolsAccording to Williams and Baláž, 2013, there are different number of online tools suchas social media, websites etc. These are effective tools which have been used by an organisationto promote their products and services to the customers.Definition of social media and website According to the Couldry, 2012, Social media are introduces as an interactive computer-mediated technologies that will be beneficial and facilitate the creation as well as sharing ofinformation, career interests, ideas and other ways of expression through virtual communitiesand networks. Along with this, A website refers as a collection of publicly accessible,interconnected Web pages that communicate a single domain name. The influence of Website, Social Media According to the Munar and Jacobsen, 2014, website and social media can show impacton tourist promotion because in present time every one depend on digital marketing so they arefocusing on internet and search offers for tourism. If any tourist company provide discount offerso they can make tour in Romania. The affect of social media and website shows on marketbecause they can play their important role in tourist promotion. When a company promote to heircompany that time both play essential role and regarding to promotion. In social media have different tools which can become part of promotion like face book,Instagram, what's app, twitter and you tube. Mostly people can use these application and action24 hours so it is the best way to promote tourism and attract customer. These are really goodoptions to get in contact with the customers and convince them for a specific tour/offer. Theseare consider effective tools in social media and assist an enterprise to attract large number of5
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