The Travel and Tourism Sector Sample Assignment (Doc)

Travel and tourism sector

Table of Contents
INTRODUCTION...........................................................................................................................1
1. Key strengths in travel and tourism by applying Clifton Gallup strengths and Johari's
window theories..........................................................................................................................1
2. Application of theories in achieving career growth................................................................2
3. History, values and ethics of Insight vacation and Globus tourism companies......................3
4. Comparision of company's values and ethics ........................................................................4
5. Effects of networking towards the awareness of travel and tourism......................................5
6. Networking events which helps in awareness regarding this sector.......................................5
CONCLUSION................................................................................................................................2
REFERENCES................................................................................................................................3

INTRODUCTION
Travel and tourism is the practice of visiting different regions of the ocuntry in order to
maximise the economy which helps in extending the economic relationship within countries or
regions. This practice brings financial benifits to the visited place in exchange of its travelling
and staying locations. The report will consists of key strengths by adopting the eliments of
Gallup and Johari's window theories. The study will also provide application of such theories in
acheiving growth and development of travel and tourism in terms of aspired career. It will also
describe history, value and ethics of different organisations which is dealing in the same field.
The report will also provide some evidances which prove that networking helps getting more
knowledge in the field of travel and tourism and this study will also reflect some networking
events which helps in dealing with such issues.
1. Key strengths in travel and tourism by applying Clifton Gallup strengths and Johari's window
theories.
Travel and tourism is one of the world's most progressive industry which contributes the
largest part in the GDP (Gross Domestic Product) of the coutry. This concept basically arrived
from the visiting practices of people in which a visitor is referred as a traveler who is taking a
trip away or outside from the usual environment (Becker, 2016). For this purpose strangers and
travelers who travels different parts of the world need proper tourist guider who help them to
avail the optimum staying facalities and also for proper guidance about different tourist places to
visit in the regions. In this situation different topurism companies are easily approachable who
provides all such facalities in order to perform commercial practices.
In order to acheive more profits and growth of travel and tourism organisations, various
key strengths are needed such as strong communication, planning and organising ability, proper
knowledge about tours and its destinations and effective leadership qualities. These key strengths
are acheived by the application of Clifton Gallup strength and Johari's window theory (Vellas,
2016). Main purpose of introducing these theories are as follows:
Clifton Gallup Strengths finder theory and Johari' window theory
Gallup strengths finder mainly focus in finding talents of the people while Johari window
theory helps in building confidence in order to attract large number of tourists and travellers.
Clifton theory mainly consists of implementation of Four elements in the field of tours and
travelling such elements are Strategic thinking, Executing Influencieng and relationship building.

While Johari's window theory have focussed in the acheivement of four windows which are
such as Open area, blind area, hidden area and unknown area (Boniface, Cooper and Cooper,
2016). These elememnts helps in acheiving the successfull growth as it provides some themes in
order to deal effectively with customers. Its themes includes, activator, adaptability, analytical,
arranger,belief, command communication, competition etc. Acheiver which describes the
constant need of acheiving whereas Adaptablity leads to acquiring the strong communication
abilities ot deal with customers.
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2. Application of theories in achieving career growth
Theories help in understanding the main purpose of operating tourism and travelling
industries. Its mainly help in acheiving the themes and windows in order to maximise the
economic capabilities of thecountry.
Application of Clifton Gallu strength finding: Application of this theory helps in balancing
the need to treat the people. This theory have explained various themes which aimed at managing
the person who is talented enough to maintain the knowledge about 34 general areas. These
talents can be considered as pattern of thoughts, behavior, feelings which are applied
productively in order to acheive successful growth and acheivement in travel and tourism sector.
This concept help in building one's strength areas. This theory usually helps in developing the
individual roles by identifying one's areas of interest (Eugenio-Martin and Inchausti-Sintes,
2016). This method provides various themes which help individual person controlling and
organising various activities which lead to the acheivement of growth. Its 32 themes such as
acheiver, activator, adaptability, arranger and believer have strongly contributed towards the
motivation of the individual in tours and travelling industry which brings more career
opportunities in this sector.
Application of Johari's Window theory
It is a technique which helps in establishing the better relationship of the employees of
travelling and tour industries with themseves and others. This theory helps in exploring variopus
activities such as self awareness, personal development, interpersonal relationship, team
development and improved inter group relationships. Johari cancept have catogorised the the
mothod using four windows. First quadrant named as open area which allows the individual in
sharing the trust and faith in disclosing the information about themselves. Second window
explains issues which others are holding deliberately with a person. Third quadrant namely
hidden area which describes about private information which is not revealed yet (Spencer and
et.al., 2015). Fourth quadrant help in sharing any positive or negative aspects with agents of the
company. It might be behaviour, feeling or persnality. Application of this theory helps in dealing
with the comprehensive study about one's behaviour. This helps in developing one's faith and
interest which attracts large customers and it will be resulted in acheiving the career growth of
the industry
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3. History, values and ethics of Insight vacation and Globus tourism companies
Insight vacation: This travelling organisation provides best quality services such as delicious
food facality, sorroundings, service, location etc. It also provides hand-picked hotels which are
extremely comfertable in terms of services, location and staying facaklities.
History
This trouring and travelling agency was established in 1970's in order to provide
memorable travelling experiance to large number of tourists. And this organisation hyave
undertaken almost 294 tours in europe, 22 tours in north america and 12 tours in Africa and still
expanding its business in few more countries.
Values
This company mainly provides more comfertable travelling experiance throughout the
vacations. And this industry mainly focus in performing practices which completely justifies the
laws and customs of tourism sector. Insight vacation have a team of more then 70 members who
collects all the personal and professional details who is appliying to visit tour.
Ethics
There are various stackholders in tourism generally focus in protecting the human rights
and this company also maintains the health and environmental hygene throughtout the journey .
Members of management team also cooperate in implementing these policies and they also
monitors the effective implementation of such practices.
Globus industry:
History
This international group has began its company with a few members which was founded
by Sergio Mantegazza in 1928. initially this company o0ffers riides around lake lugano. And
soon this company becomes successfull touring pakages provider and expanded its business
Austrailia, New zealand and canada in 1981.
Value
This company have acquired values which promotes customer loyalty and provides the
special VIP services to its customers. Globus tour guides completely immersed in the destination
culture as management staff members already know all the history and also helps in visiting
amazing secret spots accross the world (Travel Industry, Travel Sector, Travel Trade, 2018).
Ethics
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Main ethics of the Globus group are thet they al;ways tries to entertain their customers
and establishes a comic relationship with travelers (Koh and Kwok, 2018). This could be able to
perform this by discovering hidden games and visits the passengers to hidden spots without any
extra charges. They generally does not overschedule travelers so customer grabs the right amount
of free time for individual exploration
4. Comparision of company's values and ethics
Characteristics Insight vacation Globus Travel and tourism
Services This company provides
the best staying and
food facilities and
insight vacation also
provides comfortable
transportation services.
Globus generally
focuses in exploring
new destinations so
along with the best
hotels and food they
also helps in
providing some more
destinations without
extra charges.
Our company mainly
concentrates in
providing best
travelling experience to
customers by offering
them some more
knowledge about
historic places. For this
purpose we have hired
an experience guider
who posses huge
knowledge of different
places.
Ethics and values Ethics and values of
this company includes
various aimed at
protecting human
rights and tourism laws
(McGrath and
Sharpley, 2017).
This company mainly
focus in establishing
quality based
customer services
which helps in taking
feedback from
passengers in order to
improve the weak
areas.
Our tourism and
travelling agency
mainly focus in
providing mostly family
tours at best services.
pricing Here prices are Prices of the Globus Our travel and tourism
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generally higher as
compared to both the
industries
international group is
generally includes
extra maintenance
expanses.
industry provides best
quality services at low
costs.
destinations This company has a
selercted and limited
visiting destinations
It discovers extra
visiting spots within
same price policy.
Here destinations are
selected according to
the visitors.
5. Effects of networking towards the awareness of travel and tourism
Networking can be defined as the process of expanding personal networks which helps
in estimating the correct distances and it also helps in discovering new secret spots. Networking
also plays a very important role in providing links with variopus stackholders such as tourism
firms, national tourism offices etc. Networking also helps in identifying competitor firms which
helps in analysing their strategies of the company. Networking also helps in estimating the
correct expanses of the company and profit earned by an individual tour plan. It also helps in
establishing the relationship with customers by providing the better customer care facalities.
6. Networking events which helps in awareness regarding this sector
Networking provides lot of advantages in promoting the company to large number of
people. Various events which help in spreading awareness regarding commercial practices
whicha re performed by different travel and tourism companies. Such events are as follows:
 Social media helps in communicarting the products and services of the particular
company to large number of people (Forno and Garibaldi, 2015).
 Networking enables the travelling agencies to easily deterjmining the correct time and
distance of various spots and destination places.
 Networking also helps in interaction with customers which helps in providing the better
services by application of effective customerv care team in this trourism industries.
 Tourisms and travelling services supports theeconomic development and growth of the
country so introduction of networking provides many opportunities to public.
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CONCLUSION
From the above report it was concluded that travel and tourism had improved the overall
economy of the country and the work these companies are performing is a remarkable job in the
field of tourism. The report had mainly concentrated on the application of Gallup strength and
Johari's Window theories in achieving the successful career in tourism industry. It had also
provided comparison of elements such as history, values and ethics between different companies
dealing in travelling and tourism sector. This research had also focussed in role of networking
towards achieving the economic growth in this sector.
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REFERENCES
Books and Journals
Becker, E., 2016. Overbooked: the exploding business of travel and tourism. Simon and
Schuster.
Boniface, B., Cooper, R. and Cooper, C., 2016. Worldwide destinations: The geography of travel
and tourism. Routledge.
Eugenio-Martin, J.L. and Inchausti-Sintes, F., 2016. Low-cost travel and tourism
expenditures. Annals of Tourism Research. 57. pp.140-159.
Forno, F. and Garibaldi, R., 2015. Sharing economy in travel and tourism: The case of home-
swapping in Italy. Journal of Quality Assurance in Hospitality & Tourism. 16(2). pp.202-
220.
Koh, S.G. and Kwok, A.O., 2018. ASEAN beyond talk shop: a rejoinder to regional
tourism. Current Issues in Tourism. 21(10). pp.1085-1090.
McGrath, P. and Sharpley, R., 2017. 4 Slow travel and tourism. Slow Tourism, Food and Cities:
Pace and the Search for the" Good Life".
Spencer, C. and et.al., 2015. BTEC Level 2 First Travel and Tourism Student Book. Pearson
Education Limited.
Vellas, F., 2016. The international marketing of travel and tourism: A strategic approach.
Macmillan International Higher Education.
Online
Travel Industry, Travel Sector, Travel Trade. 2018. [online]. Availabile
through:<https://www.statista.com/topics/962/global-tourism/>
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