Travel and Tourism Sector Assignment: Thomas Cook
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Added on 2020-06-06
Travel and Tourism Sector Assignment: Thomas Cook
Added on 2020-06-06
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Research Project
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1...........................................................................................................................................11.2...........................................................................................................................................21.3...........................................................................................................................................21.4...........................................................................................................................................31.5...........................................................................................................................................3TASK 2............................................................................................................................................42.1...........................................................................................................................................42.2...........................................................................................................................................42.3...........................................................................................................................................5TASK 3............................................................................................................................................63.1...........................................................................................................................................63.2...........................................................................................................................................73.3.........................................................................................................................................15TASK 4..........................................................................................................................................16Covered in poster..................................................................................................................16REFERENCES..............................................................................................................................17
INTRODUCTIONTechnology is known as one of the factor that affect the way a business is operated.Changes in existing technology affect the operations of company. Travel and tourism is a sectorthat has developed on as fast speed as the development take place in the technology. Overalltechnology has changed the way of tourism on international level. In early times, travel on landwas in litters or small boats were used by individuals to travel on sea. But after some timevarious changes take place in this sector (Aubert, Schroeder and Grimaudo, 2012). In 18thcentury the travel was by the individuals of high society to visit spas a main attraction that alsooffer games, social events, gambling, dancing and sea bathing. In 1830's development of railwaytook place and various resorts was established. All this gave an opportunity to every individual totravel and this increase the demand for vacation. At that time, first publicly advertised excursiontrain introduced by Thomas Cook. Today this company is one of the significant player tourismindustry. TASK 11.1 TITLE: “ The influence of technology in travel and tourism sector: A case study on Thomascook”.Formulate aims and objectives of research related with the topic of research is veryessential for a researcher, before carry out investigation. Major aims and objectives related withthis research topic are as follows:Aim: To identify the influence of technology in travel and tourism sector: A case study onThomas cook”Objectives:To ascertain the impact of technology on travel and tourism sector.To identify the contribution of technology on customer satisfaction in travel and tourismsector.To analyses the relationship between technologies and customers satisfaction withintourism sector. To recommend various ways which are essential in attaining higher position at marketplace. 1
1.2 Various factors are there that impact on the process of research and its outcome. One ofthe main aim of this report is to identify the impact of technology on travel and tourism sector.Thomas is one of the significant and big player in travel industry and for increase theeffectiveness of its business activities, entity wants to use the technology in an effective way(Bharadwaj and et. al., 2013). For better understand the influence of technology some questionsare formulated to carry out research. Different methods of data collection and various methodsand tools are used in this investigation to collect data. 1.3 This is known as one of the most significant part of every investigation. In thisinvestigators collect information about the views and opinions of various researcher related withthe main topic of research. It is also known as collection of secondary information. Dunning, (2013) concluded that as the need of technology is growing on as fast speed,various development increased and took place in travel and tourism sector. Introduction ofmotorcar in 20th century provide an opportunity to large number of people to travel form oneplace to another in 1958. Technological advancements in 20th century help tourist in access tolarge number of destinations. As per the point view of Gunasekaran and Ngai, (2012) communication technologysupport airline firms to promote various destinations to attract large number of people.Technology of communication support in make the individuals inform about various benefits inorder to attract them. Further communication technology provide an opportunity airlinereservation and book tickets online. All this brought an increase in travel and tourism industry asthis make the process of booking more easy. From the point of view of Kale, (2014) improvements in technology support travellers inget information about various destinations of tourist, food and lodging options, book tickets forthe destination where they want to go. Further, use of technology provide an opportunity totravellers to easily contact with travel agencies. Marston (2011) concluded that impact of technology in travel and tourism sector is largeas now more and more visitors can collect and compare the various type of information availableon the internet about various detonations of tourism. Approx 85% travellers carry out a research2
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