Government Influence on Travel and Tourism

This presentation discusses the influence of government on the travel and tourism sector. It analyzes the function of government, government sponsored bodies, and international agencies in the industry. It also explores how local and national economic policies affect the success of the sector. Gain insights into the interrelationships and impact of government policies on the tourism industry.

TUI Group
Expanding its operations in the
Chinese market

Criteria Tasks
• Influence: direct, indirect; economic
policy, political change and planning to
minimise negative effects of tourism.
• Government: levels local, regional,
national, European Union; Government
sponsored bodies, regional tourist boards;
functions and interrelationships

Task 2
• 2.1 – Analysing the function of
government, government sponsored
bodies and international agencies in travel
and tourism
• 2.2- How local and national economic
policy influences the success of the travel
and tourism sector

Function of
government,
• Travellers of all cultures, ages and
interests are being invited to touch, see,
feel and embrace new people, new places,
new options of understanding and a new
aptitude for global connectivity.
• The travel experience, always has an
permanent impact on the development
and growth of the travel destination.

• It is impossible for a nation or region, for
any destination, to open its doors to the
world and not be touched.
• Extract from March 2011. Government
Tourism Policy

GOVERNMENT POLICY
• The described aims of the Policy are to:
• Fund the marketing campaign ever to
appeal visitors to the UK in the years
following 2016. The aim is to attract 4 million
visitors to UK over the next 4 years. = £2bn
more spend in our economy, and 50,000
new jobs.
• Enhance the percentage of UK residents
who holiday in the UK to match those who

• holiday abroad each year.. And make
development for shorter stays to generate a
further £750m of spend and 11,000 new
jobs.
• Progress the sector’s productivity to become
one of the top five most efficient and
competitive visitor economies in the world.
• (2011 Tourism Policy)

International Organisations
• The World Travel and Tourism Council
• TCSP (the Tourism Council of the South
Pacific)
• CTO (the Caribbean Tourism Organisation
• RETOS (the Regional Tourism Organisation of
Southern Africa)
• IATA ( the international Air Transport
Association)
• PATA (the Pacific Asia Travel Association)

• There are more organisations involved in
global tourism, for example hotel and
restaurant associations, and many private
membership and government sponsored
tourism marketing organisations.
• The level of strategy is often weak in
structure and detail. It usually offers
guidance in order to help the member
states (countries)

INTERNATIONAL AGENCIES
United Nations World Tourism Organisation
Aims:
•minimising negative impacts of tourism,
•generating market knowledge
•promoting competitive and sustainable tourism
policies and instruments
•Projects:
•Hotel Energy Solution
•fostering sustainable development
•reducing poverty

• Agora: an online forum to share opinions and
concept papers
• Consulting Unit on Tourism and Biodiversity

Local and national economic
policy influences the success of
the travel and tourism sector
• Most of the countries have suffered from
recession and the GDP at annual rates for
the year 2014 declined by 9.8% in UK and it
results in reduced number of tourists. But
by changing local economic strategies, UK
government controlled the falling numbers
of tourist. One of the key

• Economic factor is exchange rate of pound, this
rate is quite strong as compared to many other
foreign currency so foreign traveller can expend
more money. Another issue which needs to be
discussed is seasonality, as holidays are the
hectic time for this sector (Goodwin, n.d). Most
of the policies focus on the sustainability of
growing tourism. Economic feasibility is an vital
element of this sustainability.

• Governments play a important role in
success of tourism industry after knowing
the significance of this sector. Positive
changes in economic policies have impact
on this industry. The tourism industry
works with a number of governmental
departments and bodies so that they can
get the full potential of visitor economy.