Travel and Tourism Sector Assignment - Thomas Cook
Thorough investigation of a relevant topic in travel and tourism or Hospitality Management
28 Pages6418 Words132 Views
Added on 2020-12-09
Travel and Tourism Sector Assignment - Thomas Cook
Thorough investigation of a relevant topic in travel and tourism or Hospitality Management
Added on 2020-12-09
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Travel and TourismSector
Table of ContentsTASK 1............................................................................................................................................1Background of study ..................................................................................................................1Aims and Objectives ..................................................................................................................1Rationale of study.......................................................................................................................2Significance of study ..................................................................................................................2Scope of study ............................................................................................................................2Timelines ....................................................................................................................................3LITERATURE REVIEW................................................................................................................4Research Methodology ...................................................................................................................6TASK 2............................................................................................................................................8TASK 3..........................................................................................................................................11Data Analysis & Findings.........................................................................................................11Conclusion & Recommendation...............................................................................................24TASK 4..........................................................................................................................................24CONCLUSION .............................................................................................................................24REFERENCES .............................................................................................................................25
TITLE:Consumer satisfaction in travel and tourism sector. INTRODUCTION Consumer satisfaction is very essential for each and every company for increase sales andprofits of business. It is observed as number of consumers or percentage of total consumerswhose reported experience with company, its goods and services exceeds specified satisfactiongoods. Therefore, company needs to follow techniques and methods for increasing the consumersatisfaction within the company towards the goods and services. TASK 1Background of study Consumer satisfaction is the term often utilised in marketing. It is the activity of suppliedof goods and services by firm to meet or exceed consumers expectation. It is determined asnumber of consumers or percentage of total consumers whose reported experience withcompany, its goods and services exceeds specified satisfaction goods (Pradeepa and Priyanga,2019). Consumer satisfaction indicates the fulfilment which consumers derive from doingbusiness with company. Therefore, company needs to do marketing of their business, goods andservices within marketplace for proving the consumer satisfaction. This can help to developbrand image and identity within industry in which they operates. This reserach is based onThomas Cook which is the largest travel and tourism company. It provides the best quality traveland tour services across the worldwide. Aims and Objectives Aims:“To determine the effects of marketing operations on consumer satisfaction-A study onThomas Cook.”Objectives:To examine the concept of marketing and consumer satisfaction. To analysis the role of marketing in relation to consumer satisfaction in Thomas Cook. To determine the relationship between marketing functions and consumer satisfaction inThomas Cook. 1
To recommend the ways of improving the consumers satisfaction adopted by ThomasCook. Research question:What are concept of marketing and consumer satisfaction?What are role of marketing in relation of consumer satisfaction in Thomas Cook?What are relationship between marketing functions and consumer satisfaction in ThomasCook? What are ways of improving the consumers satisfaction adopted by Thomas Cook? Rationale of studyThe reason of selecting topic which is related to consumers satisfaction and marketingoperations because researcher can collect the adequate and large amount of information relatedto topic. The reason of selecting the consumer satisfaction of the research for analysing therelationship between consumer satisfaction and marketing in travel and tourism sector (So and et.al., 2016). This topic is linked researcher's field, so that, they will effectively and clearlyanalysing that ways of increasing consumer satisfaction in the company. Significance of study Consumer satisfaction is very essential for enhancing the brand image and reputation ofcompany in the industry in which they operates. For that, company do the effective marketing ofproducts and services as well as their business in the marketplace. Therefore, research willidentify the role and importance of marketing for improving the consumer satisfaction within thetravel and tourism sector (De Nisco, Papadopoulos and Elliot, 2017). Consumer satisfaction isbroad aspect which is very beneficial for every industry. For that, company try to effectivelymarket services or goods in front of consumer which help to increase their satisfaction andexpectation towards the company. Scope of study Scope refers to ways far the area of research has explored and parameters in with theresearch will be operated in. The kind of information to be involved in the scope of researchproject will involve facts and concepts about the topic of project. Project scope is the portion ofproject planning which involves defining and representing list of specific goals, deliverable,2
activities, costs and deadlines (Kumar, 2019). It is very necessary to determine all the aspects forcompleting the project or research as per the time lines. Researcher will ensure that research willbe completed on given deadline. Researcher will ensure that research will be completed on givendeadline and identifying the consumer satisfaction within the company. TimelinesTask ModeTask NameDurationStartFinishPredecessorsAuto ScheduledIdentification of market 8 daysMon 03-12-18Wed 12-12-18Auto ScheduledSelection of market 9 daysThu 13-12-18Tue 25-12-181Auto Scheduledconducting market research 9 daysWed 26-12-18Mon 07-01-192,1Auto Scheduledformulating of goals and objectives 7 daysWed 26-12-18Thu 03-01-192Auto Scheduledidentification of audience in newmarket 4 daysTue 08-01-19Fri 11-01-193,4Auto Scheduledcreating marketing plan 6 daysTue 08-01-19Tue 15-01-193Auto Scheduledimplementing of marketing plan 10 daysWed 16-01-19Tue 29-01-195,6Auto Scheduledtesting of product 8 daysWed 30-01-19Fri 08-02-197Auto Scheduledfinal launch of product in market 5 daysMon 11-02-19Fri 15-02-1983
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