Analyze Impact of Social Media on Consumer Decision Process

The provided document is an analysis of the impact of social media on the consumer decision process in the tourism industry. It includes a list of references to various books, journals, and research papers that explore this topic. The document provides insights into how social media influences consumer behavior in the travel and tourism sector, including the use of online reviews, travel platforms, and sharing economy. It also discusses the impact of climate change on the tourism industry and the role of management consultancy in this context. Overall, the document offers a comprehensive overview of the current trends and challenges in the tourism industry.

Travel and Tourism Sector

TABLE OF CONTENTS
INTRODUCTION ..........................................................................................................................1
Task 1...............................................................................................................................................1
1.1 Historical development in travel and tourism sector ............................................................1
1.2 Structure of travel and tourism sector...................................................................................2
Task 2...............................................................................................................................................3
2.1 Function of government bodies and international agency ...................................................3
2.2 Local and national economic polices influences .................................................................4
2.3 Implication of political changes travel and tourism sector in Spain and Thailand..............5
Task 3...............................................................................................................................................7
3.1 Factor affecting tourism demand .........................................................................................7
3.2 Supply has changed in TUI group and meet effect demand ................................................7
TASK 4............................................................................................................................................8
4.1 Main positive and negative impact in context of social impact............................................8
4.2 Strategies used to minimised negative impact......................................................................9
CONCLUSION................................................................................................................................9
..................................................................................................................................................10
Reference.........................................................................................................................................1
Books and journals......................................................................................................................1

INTRODUCTION
In economic tour and travel sector play very important role in the development of
economic. Tour and travel store play a very important role growth of the economic. It can also
generate lot many new opportunity in the field of employment. Tour and travel sector play very
important role in corporate world. This report is based on the TUI group. TUI group is one of the
largest British travailing group and help to development is economic growth. TUI group is
working in around 180 countries and more than the 40 million customer. In tour and travelling
sector is government will help to developing new things.
TASK 1
1.1 Historical development in travel and tourism sector
In economic tour and travelling sector is one of the best industry sector in the world. Tour
and travelling sector will contribute in the economic development is more than 15 present. Tour
and travailing sector will be focus on the three things are as follows:-
 Prior to 1945 :- This time is very difficult to tour and travailing sector because this time
tour and travel services is focus on communities like cultural, local and rural community.
TUI group will be focus on the to change the condition of the industrial revolution (Scott,
D and et.al., 2016). TUI group will be focus on those people who are not use this kind of
services.
Before 1950 the travel and tourism sector will be not be use that time or working in the
fields of hotels, restaurant , and tour and travel operate and so on. All such kind of people is
working in their own field to independently (Scott and et.al., 2016). Hotel is use for the business
meeting and other business work. The railways and other services is use at a time of business.
 1949 – 1979:- In this time tour and travailing organisation is focus on the development of
economic growth. In 1949 this time tour and travailing company focus on the increase the
market share and growth in the market. In 1950 tour and travailing company is develop
day by day. TUI group is focus on the more development in the world to change the
market condition (Standing and et.al., 2014). At this time those who are work on their
own business they can use tour and travels for business point of view for the customer
and new employees will be focus on tour and travailing sector.

 1980 to current period: - In this time there will be focus on more changes and more
development in the organisation. TUI group will be focus on the increase the market
share and more prepared change in the economic development with the help of
organisation.
1.2 Structure of travel and tourism sector
The structure of tour and
travailing company
component. All the six
component is very important
to understand the tour and
travailing sector. Those factor
are as follows :-
 Transport: - In tour and
travailing sector
transport is very
important part.
Transport form at least
25 % of tourist out lay
on trip. In order to get
there destination
transport facility is
most important par in
tour and travailing
sector. TUI group is
focus on the transport
sector so customer will
not suffer. In
transportation there
will be focus on the all
activity like roadways,
railways, airlines etc.
 Attraction: - In each
and every business
attraction is very
important part. These
days' customer will be
focus on the attraction
part. Customer will like
more innovate in tour
and travelling sector.
Attraction is either
natural or manmade in
the organisation. In
natural attraction
inculcated the sea
point, natural lake etc.
customer will like all
this natural attraction
point. Customer will be
focus on something
new in or can say
something innovate in
tour and travailing
servers.
 Tour operators: - In
tour and travelling
services tour operator
will control all the tour
and travailing services.
Tour operator produces
holidays in the form of
package. Buying in
bulk and reduces
overhead cost. Tour
operator provide all the
legal formality related
to tour. Tour operator
provide guide for the
history and culture of
U.K.
 Tourism development:
- Tourist board offer
the information
concerning the region
involved the
perspective visitors.
Client can inform all
the things related to the
concerning areas in the

In near about the 10
million people is travel
on U.K. In each year.
Today near about the
3.5 part is travels on
airline facility
nowadays. Transport
facility is very
important nowadays
because each and every
second customer is hire
best services they
cannot see price they
only focus on the
transport facility and
other services.
package.

TASK 2

2.2 Local and national economic polices influences
In each and every sector there will be local and national polices in influence tour and travailing
sector (Becker, 2016). Local polices is affected it means local government will be influence the
tour and travailing sector. Some important point are as follows:-
 There are serves changes at the time of tour and travels sector is affordable air force
announcement. This will be done by government and influences the tour and travailing
sector.
 Promotion is most important part of each and every activity. Because promotion will help
to increaser more and more customer of tour and travels. At a time of promotion there
will be government will interfere.
 In tour and travelling sector there will be local government will change the monitory
polices. To change the monitory polices government will not consider tour and travailing
sector.

 In tour and travailing sector there will be government will make some changes in the
policies at the time of new polices are set and tour and travelling sector is not inculcated.
 Local government take the responsibility of all the promotion and basic infrastructure and
services to the visitor and help down to the tourist sector in local area (Becker, 2016). In
tour and travelling sector TUI group is focus on the local government so work can be
done in effective way because local government will help to change anything with the
help of policies and procedures.
 National government set some polices and producers and implicate it according to the
government. Tours and Travel Company will be focus on it and work according to it.
 Tour and travailing is influence by indirect, economic policies, planning, political
changes etc. all this factor influence the tour and travelling sector.
 The economic polices is preparing and impaling the government will not inculcate the
local community so that such people are depended and depending on the natural resource
in their surroundings.
 The TUI group is full focus on the national or international government policies which is
impact on tour and travelling sector. TUI group is the based on the Woking condition tour
and travel sector and improve the condition of tour and travel sector in the help of
economic development of the organisation.
Magazine article
2.3 Implication of political changes travel and tourism sector in Spain and Thailand
In each and every business there will be focus on the political factor. Because political factor
may be inculcated in the external factor and external factor is not controllable by the
organisation. The implications of political change on the travel and tourism sector in Spain and
Thailand- a political changes doing most impact of every business because they give
permission of doing business and not in that country. Its doing impact on all type of business
that's why is also impacted on the tourism sectors. Every country in the regions are political
turmoil right now.
Change in political factor may affect the business environment in tour and travelling
sector. Political change either increase or decrease a country attractiveness in tourism sector. If
the countries is feeling unsafe so change in the political factor may be in the tour and travailing

sector.
Impact on Thailand and Spain tourism sector - Preludes changes polities can cause
tourist fear for they safety avoid that country. Recently in Thailand which had one point extend
to the occupation of the airport in its capital (Becker, 2016). Its doing negative impact on tourist
and tourism services on hey can sift passenger one place to another places and other country
passenger how tourist come in Thailand. Like Cuba country rested to us citizen country tourist
is not allowed in cube that also doing impact on this that type or small impact doing can change
in tourist and tourism sector.
Cost factor may be affect the tour and travelling sector because in many countries there
will be focus on cost factor. Inflation rate will also affect tour and travelling sector, exchange
rate will be change in price hike in tour and travailing sector.
Increasing GDP- travel and tourism sector is giving the contribution in the GDP. Right
now some changes is increases this area (Michailidou and et.al., 2016). Both company is doing
increase of the GDP basically it is the based on earning level. Its help to develop of country and
this money is provided more facilities. GDP will be affected tour and travailing sector and TUI
group will be focus on these factor so improve tour and travel condition.
Increases in spending – its doing impact on the positive and negative impact on they
travel and tourism sector. On domestic is effected but in summer spending money is increase
budget are also increased but they right now making new updated budget for summer. Their
exception is also increased budget they also invited extra tourist then they arrange living
facilities.
Task 3
3.1 Factor affecting tourism demand
In each and every business demand is very important because growth will be depend on the
demand in the market. There are some factor that affect the demand in tourism factor are as
follows:-
 Taxation factor: - Taxation factor will be depend on the economic condition. Tour and
travel sector will affect to change in economic condition. There are lot many changes in
economic condition or taxation polices in economic environment.

 Population growth: - In economic condition population factor may affect in demand in
tour and travel sector. To increase the population growth use market segment to improve
performance in market. TUI group is focus on the market segment so to improve
performance in market.
 Income factor: - Income factor is very important to solve any problem. Income factor
inculcated the income of the customer. Income factor is main aim to focus on the income
of the customer. Customer will use services according there income. In average class
people is focus on the income and according to the income they will use to can say
chosen low price but high quality servers.
 Environment factor: - In environment factor inculcated many factor like legal, social,
technological, political etc. all this factor may affect the demand of the tour and travel
business. TUI group is focus on this environment factor, to improve performance in the
organisation. In internal factor that affect the company policies and procedures are
effected in the organisation.
All this factor may affect the demand in tour and travailing sector. TUI group will focus on all
this factor so improve the demand and supply of the organisation in the market.
3.2 Supply has changed in TUI group and meet effect demand
TUI group is focus on to maintain the demand and supply in market. Supply can be
change to meet the demand in the market. There are following point are as follows:-
 Accommodation as per the customer need :- In tour and travel business is focus on the
accommodation facility as per the customer need. Customer will satisfy and increase the
supply in the market.
 Effective tour operator: - In tour and travel business is focus on to provide the training in
the organisation to maintain the quality of tour serves (Michailidou and et.al., 2016). In
tour and travel business tour operator play a very important role in the organisation
because all the problems in between tour is handle by the tour operator. In tour and travel
company will be focus on the operators so TUI group will be focus on this type of work.
 Technology advancement: - As per the change in technology is use in tour and travel
business, so customer will use it and increase the supply in the market and meet affective
demand. To change in technology will use TUI group to increase the supply in the
market.

There is all about to change in supply and meet effective demand in the market. Demand
and supply is very important to each and every country in the organisation. To change in supply
is very important to solve is help full to the organisation. TUI group is focus on all this factor soc
as to improve demand and supply both in the market.
TASK 4
4.1 Main positive and negative impact in context of social impact
In this aspect, following elements create positive and negative impact:
Domestic tourism market: TUI group leading as the integrated travel and tourism
activities in all over the world. It impacts positively to increasing outcomes in the business unit.
However, another customer attractions will be difficult to handle because it creates negative
impact.
Global tourism market: The chosen organisation operates functions and operations in
international market. It is the best way to accomplish more profit and revenue that increase GDP
growth. However, different perception, lifestyle creates negative impact on the organisation.
Domestic and global policies: Within the business environment, different policies and
rules create negative impact that is related to domestic and global market. However, TUI has
benefit to implement these policies that increase ethical tourism activities.
Global factors: Further, global factors greatly affected through different forces and
policies which exists in the international areas. This is because, TUI need to follow these rules
and regulations that increasing profitability at workplace (Michailidou and et.al., 2016). It assists
to make interaction among the customers and organisation. However, the organisation needs to
include advancement in technology, emerging cultural and market which assists to develop
effective functions in the business.
The travel and tourism would be having both negative and positive effect on social,
economic and environmental impact of tourism.
Inflation- if the country is suffering from inflation then surely there will be increased number of
visitors from around the world but the local visitors will be gradually decreasing as well.
Environmental problems- if the country is facing environmental issues like that of air pollution,
floods or any other then there will be decrease in number of visitors of country.

Lifestyle- this is another factor impacting visitors like higher income level and high standard of
living will be improving travel and tourism business within country.
4.2 Strategies that can be used to minimise the negative impacts while maximising the positive
impacts
Following are certain strategies implemented at workplace that assists to minimise
negative impact from TUI:
 Emerging in new market: In order to enter in new market, there are several strategies
implemented that assists to accomplish effective results at workplace. With this regard,
the chosen organisation need to attract new customers which assists to reduce issues from
the business. In addition to this, it also gives greater results for enhancing market share.
 New destinations: TUI has advantages to make creative functions and operations. In this
aspect, the chosen organisation need to provide directly and indirectly services to
customers. This assists to solve different issues that are developed in new areas for
creating effective functioning. It assists to solve issues and enhance outcomes for new
destinations.
 New technologies: In respect to involve new technologies TUI assists to develop
effective results and overcome the problems. It is the best way to offer different kinds of
the services to attract customers. It assists to provide better services for development of
the organisation in effective aspect. Better services is the best way to attract customers.
There are certain positive and negative impact of economic environment. Tourism
industry can be classified into the social & cultural impact, economic impact and environmental
impact. They interact with the tourists, mix with people from diverse backgrounds which creates
a cosmopolitan culture in the region.
Positive economic impact of tourism: Economic Impact Report by the World Travel &
Tourism Council indicates that the industry generates one out of 10 jobs worldwide, growing at a
pace that outperforms employment in the global economy for the sixth consecutive year.
Negative economic impact of tourism: Unexpected and unforeseeable events such as
terrorism, political upheaval, impactful weather conditions and natural disasters can wreak havoc
on a region, negatively affecting inbound tourism for considerable periods of time.

CONCLUSION
From the above report, it can be concluded that TUI group has several advantages to
develop effective functioning in the business unit. With this aspect, travel and tourism activities
also developed in effective manner. With this regard, historical development has been
ascertained at workplace that are related with the recent trends' prediction for future outcomes.
Furthermore, it also develops concept to make sure that political unrest, natural disaster need to
be ascertain that make effective results at workplace. In addition to this, report also articulated
about the strategies through business can develop their outcomes and operations in systematic
manner. Lastly, it discussed about the positive and negative impact of the factors.

REFERENCES
Books and journals
Hudson, S. and Thal, K., 2013. The impact of social media on the consumer decision process:
Implications for tourism marketing. Journal of Travel & Tourism Marketing, 30(1-2),
pp.156-160.
Scott, D. and et.al., 2016. A review of the IPCC Fifth Assessment and implications for tourism
sector climate resilience and decarbonization. Journal of Sustainable Tourism, 24(1),
pp.8-30.
Standing and et.al., 2014. The impact of the Internet in travel and tourism: A research review
2001–2010. Journal of Travel & Tourism Marketing, 31(1), pp.82-113.
Becker, E., 2016. Overbooked: the exploding business of travel and tourism. Simon and
Schuster.
Michailidou and et.al., 2016. Interactions between climate change and the tourism sector:
Multiple-criteria decision analysis to assess mitigation and adaptation options in tourism
areas. Tourism Management, 55, pp.1-12.
Guttentag, D., 2015. Airbnb: disruptive innovation and the rise of an informal tourism
accommodation sector. Current issues in Tourism, 18(12), pp.1192-1217.
Eugenio-Martin and et.al., 2016. Low-cost travel and tourism expenditures. Annals of Tourism
Research, 57, pp.140-159.
Brandon-Jones and et.al., 2016. Examining the characteristics and managerial challenges of
professional services: An empirical study of management consultancy in the travel,
tourism, and hospitality sector. Journal of Operations Management, 42, pp.9-24.
Xiang, Z and et.al., 2015. Information technology and consumer behavior in travel and tourism:
Insights from travel planning using the internet. Journal of Retailing and Consumer
Services, 22, pp.244-249.
Mariani and et.al., 2014. Managing change in tourism destinations: Key issues and current
trends. Journal of Destination Marketing & Management, 2(4), pp.269-272.
Forno, F. and Garibaldi, R., 2015. Sharing Economy in Travel and Tourism: The case of home-
swapping in Italy. Journal of Quality Assurance in Hospitality & Tourism, 16(2), pp.202-
220.

Franzoni, S., 2015. Measuring the sustainability performance of the tourism sector. Tourism
Management Perspectives, 16, pp.22-27.
Khan and et.al., 2017. Travel and tourism competitiveness index: The impact of air
transportation, railways transportation, travel and transport services on international
inbound and outbound tourism. Journal of Air Transport Management, 58, pp.125-134.
Baka, V., 2016. The becoming of user-generated reviews: Looking at the past to understand the
future of managing reputation in the travel sector. Tourism Management, 53, pp.148-162.
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