Report on Marketing Concept for Travel and Tourism Sector - Thomson
Added on 2020-06-03
15 Pages5305 Words53 Views
Travel and tourism
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Concepts of marketing for travel and tourism...........................................................11.2 The impact of marketing environment on individual travel and tourism business21.3 Factors affecting consumer motivations and demand in travel sector.................31.4 Analyzing the principles of market segmentation....................................................4TASK-2............................................................................................................................................52.1 The importance of strategic marketing planning for a selected travel business.52.2 Discuss the relevance of marketing research and market,information to managersin the travel and tourism sector.........................................................................................62.3 Assess the influence of marketing on society..........................................................7TASK-3............................................................................................................................................73.1 Discuss issues in the product, price and place elements of the marketing mix..73.2 Assess the importance of service sector mix elements to the travel and tourismsector.....................................................................................................................................83.3 The concept of total tourism product..........................................................................8TASK-4............................................................................................................................................94.1 Integrated nature and role of promotional mix...................................................94.2 Plan for promotional campaign.................................................................................10CONCLUSION.............................................................................................................................11REFERENCES............................................................................................................................12
INTRODUCTIONTravelling means going from one place to another place for pleasure, some businesswhile some travel to earn their living. Tourism is means the travel for business and it is thebusiness of attracting the customers or tourists providing them accommodation andentertainment. These industries plan holidays for the tourists which includes there stay andtravelling place (Guttentag, 2015). As a marketing manager of tour operator Thomson in thisreport it is discussed that the core and important concept of marketing for the travel and tourismsector and evaluate the impact of marketing environment on the individual travel tourismbusiness. The report discuss the factors affecting consumer demands in the travel and tourismsector and the evaluation of marketing segmentation principles. This also includes the use ofprinciples in the marketing planning at Thomson. The discussion continues with the importance of marketing planning in for Thomson orthe destination that is Spain (Thomas Cook UK, 2017). Marketing research and marketinformation to managers help them in planning. This report determines the influence ofmarketing in society. Report Discuss the marketing mix of Thomson to describe the marketingmix of Thomson. The report continues with the importance of service sector in the travel andtourism sectors. The concept of total tourism product to individual tourism business is alsoincluded in the report. Report also includes the natures and the roles of promotional mix. Thepromotional companion is also made for the Thomson summer deals 2019 holidays.TASK 11.1 Concepts of marketing for travel and tourism Marketing play a very important role in tourism and travel industries. Marketing is a toolsused by business to promote their goods and services. Marketing is used to satisfy the needs ofthe customers. To build the trust and the image of company it is necessary for everyorganization to promote their brands in market. Travel and tourism used marketing functions ofthe in different ways to promote their services. The travelling industries try to find out the mostpopular place people wants to travel (Berbegal-Mirabent, Mas-Machuca and Marimon, 2016).The travel companies made a market research to understand the market and the needs ofcustomers to provide the marketing services. The accommodation and entertainment providedto customers as per their demand. Marketing help in promoting travelling and tourism servicesto customers on the basis marketing research. The promotional tools are used to promote thetours and travelling program of company. Marketing tools like advertisements on pamphlets,websites, emails and on social media can be done by the individual travel and tourism sectors.1
Tour and travel marketing strategy is made for promoting the services of companies.This sector requires a proper marketing plan which is to be used to promote the travel andtourism function. The growth of tourism is based on the cooperation of business.Tourism marketing is based on the some important principle that is that used in themarketing of the tourism of the company. 1.2 The impact of marketing environment on individual travel and tourism businessMarketing environment include the factors which affects the business. The environmentis kept changing every day so changes are monitored properly. The strengths and weaknessesof the business is based on the environment. There are three basic environment microenvironment, macro environment and the marketing environment. In the business of tourism theanalysis is not only done in the business but also done outside the business environment whichaffects the profitability of the business. The individual tourism and travel business of Thomson issituated at the corner of the city. Thomson travel and tourism industries promote the tourism ofSpain. This marketing requires the market analysis which explain the needs of the customersand the tourism company make plans to promote their tourism as per the needs of customers.The marketing tools like promoting the packages on websites, then take social media asplatform and other promotional tools are used to attract the customers and made them awareabout the products and services. This promotions build the trust and loyalty of the tourists on theThomson travel and tourism company and the satisfy customers become the permanentscustomers. In this manner the marketing market has great impact in the individual travel andtourism industries. The business gets affected due to advancements in the technology. By thepublic the updation that is done online is accessed easily. As people are not much area aboutuse of technology. The change in locations and trends will also customer .At different locationin Europe Thomson offers different packages. In the travelling in the united kingdom Thomsonholidays is an operator. In the year 1965 the travel group Thomson have been found byorganization. For a visit of six days to distinct laces the different cultural packages are made bythis company. In the industry of tourism the organization of Thomson holiday has been a bigoperator .The working of companies will be affected by both internal and external factors. Underthe control of th companies are internal factors. But the external factors are not under thecontrol of company.Internal factors Intermediaries – To their customers these are facilities that are provided by the Thomson. Inbetween seller and buyer the facilities such as hotel facility, transport and reasonable prices etcare provided to attract customers2
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