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Communications Strategy in Travel and Tourism Industry PDF

   

Added on  2020-05-16

5 Pages871 Words37 Views
Running head: TRAVEL AND TOURISMTravel and TourismName of the StudentName of the UniversityAuthor Note

1TRAVEL AND TOURISMPart AProposalTopicThe topic of the following section is to outline the importance of using a communicationsstrategy that will be useful for communicating with the target audience of the organization. Thechosen topic to write this report is the implementation of the communications strategy in thetravel and tourism industry (Goodall & Ashworth, 2013). The chosen communications strategy issocial media. This is because the power of the social media has come to be one of the mostinfluencing ones. In the modern times, most of the hotels in the hospitality and tourism industrywant to communicate with their customers in order to know about their likes and dislikes. Theresearch work will have to be done in this regard and the customers will be benefitted to a largedegree of the hotel authorities can provide them with the best services (Goodall & Ashworth,2013).The purpose of this proposal is:-To implement the social media as a communications strategy within the hospitality andtourism industryTo communicate with the customers properly to create a bridge between the customersand service providers.To provide the customers with supreme services to satisfy their needs on time.Background of the organization

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