Australian Tourism Industry Analysis

This assignment requires a thorough analysis of the Australian tourism industry. It involves examining the implications of climate change on tourism, exploring government strategies and initiatives related to international tourism, and understanding the attitudes and perceptions of local populations towards tourism's impact on sustainability.

Running Head: TRAVEL AND TOURISM
TRAVEL AND TOURISM

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Table of Contents
Introduction......................................................................................................................................3
Relevant tourism issue in relation to the Australia..........................................................................3
The evolution of Tourism from its origin to present times..............................................................4
Type of tourists that country target with justification.....................................................................5
Attitude of local population towards tourists...................................................................................6
Government and organization controls that affect interactions between locals and visitors...........7
Impact of above control on interaction between locals and visitors................................................7
Future hold for Australia’s tourism industry...................................................................................7
Conclusion.......................................................................................................................................8
References......................................................................................................................................10

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Introduction
Tourism in Australia is a significant part of the Australian economy. The total involvement of
travel and tourism to GDP (Gross domestic product) was AUD 183.2 Billion (USD136.2 Billion)
and contributed 10.9% of GDP in 2016. Besides, domestic tourism is a significant component of
the tourism industry because direct involvement of travel and tourism to GDP was high in 2016.
Tourism Research Australia provides the research data in both domestic and foreign market
which aids in decision making related to marketing and tourism industry (Australian
government, 2015).
This report presents the relevant tourism issue in relation to the Australia. It also defines the
evolution of Tourism from its origin to present times. Further, it discusses the different type of
tourist that country target. It also evaluates the attitude of local population towards tourists. It
describes the government and organization controls that affect interactions between locals and
visitors. It also defines the impact of control on interaction between locals and visitors. Along
with this, it explains the future hold for Australia’s tourism industry.
Relevant tourism issue in relation to the Australia
Following are relevant tourism issue in relation to Australia:
Shortage of proficient employees
In Australia, shortage of skilled labor is relevant tourism issue. It is analyzed that tourism area is
growing rapidly hence there is a requirement of both well trained and inspired people for tourist.
There are few people in Australian tourism industry that can speak multiple languages and have
proficiency in high-tech computer skills. For example, Intercontinental Sydney double bay hires
especially those people who have knowledge of multiple languages and computer skills to deal
with the visitors. However, employees have no good understanding about tourist statistics and

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how to deal with customers (Amelung, and Nicholls, 2014). As a result, inadequate education
and training generates not only financial losses but also generates lost opportunities and
incapability to adapt the emerging tourism issues.
Minimum Salaries, recruitment, and retention
There are a large number of online and front-line workforces in the travel industry who gets the
minimum amount of salary hence they have the low level of loyalty towards their jobs. In
addition, it discourages the employees to change their job with high extent of promptness. As a
result, this high level of employee’s turnover creates complexities in training because if a person
leaves the company without notice then tourist information has lost (Australian government,
2015). Furthermore, it is challenging for five-star hotels that which people are responsible for
contacting with visitors and to whom visitors will contact. For example, Duxton hotel, Park
Hyatt Sydney, and Four season hotel Sydney have recruited the particular person to deal with
visitors in Australia. In addition, there is a high level of job dissatisfaction and customer
satisfaction in the Australian tourism industry due to low recruitment, high turnover, and
retention. Another reason is that there is a shortage of availability of proficient employees in
travel and tourism industry (Bonsón, et. al., 2015).
The evolution of Tourism from its origin to present times
Tourism is a cultural, social and economical occurrence which involves the people’s movement
from a country to outside their domestic environment with the intention of personal and
professional. These people are also called visitors that can be excursionists or tourists, and non-
residents or residents. Further, tourism companies mainly focus on expenditures. From colonial
days, travel and tourism idea has been originated in Australia. It is natural as compared to people
who lived long at one from their house (Australia, 2017). Tourism is horizontal to increase the

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wealth and security of people and also settled down to people. When people return to old
countries and visit on the kin then it refreshes old memories of them. Further, Australia has
increased the awareness of its places in all over the world, especially, promoted the domestic
tourism. In recent scenario, tourism is beneficial to increase the income of people because Travel
and Tourism Company facilitates the private cars to large visitors to visit in different domestic
places and also facilitates the three-week paid annual holiday packages to customers. In
Australia, the government has introduced the long-service leave hence a large number of
Australian now travels in tourist places (Australian Government, 2017). Furthermore, the
government invests in the development of new and effective facilities, alteration in organization
structure, and technique of tourist management, promotion, and development to promote the
tourism industry.
Type of tourists that country target with justification
Australia targeted a different type of people for tourist purpose, which is discussed as below:
International tourists
New Zealand visitors are an essential part of Australian tourism industry because it concentrated
on the short tourist packages with iconic tourist attraction places such as Gold Coast, Sydney,
Cairns, and Uluru. It also visited in Zoo to view the Australian native animals like koala and
kangaroo. Therefore, these target population is effective to increase the wealth of local people
(Bonsón, et. al., 2015).
Backpackers
Another target of tourist in Australia is backpackers, especially, young people who belong to
North America and Western European countries (particularly Britain). These people spend more
time in Australia and tend to travel around in more of the areas. A large number of backpackers

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are working in holidays because it enables them to stay a long time in that country. Besides,
working holiday visa in Australia is available for people who belong to 18 to 30 aged and
belongs to Western European citizens. It is also available for certain developed countries like
Japan, Taiwan, Canada, Hong Kong and South Area (Corporate plan, 2017).
Domestic tourism
The domestic tourism market is also targeted by the Australian government in which a large
number of people are targeted who is night visitors. Domestic tourist is particularly visited on
caravan and campaign sites because government facilitates the overnight accommodation. As a
result, it increases the demand of tourist due to accommodating facility (Wilkinson, 2016).
Australia is a leading domestic traveler due to a large amount of seaside resorts towns in each
state. Further, it is situated on nearest to good surfing beaches; plentiful national parks and
mountain retreats, wine growing areas, fishing places together with domestic visitation is the key
tourist spot in Australia (Durand, and Fournier, 2017).
Attitude of local population towards tourists
As per the view of the Local population (2010), a large number of visitors are visited in Australia
hence local people should have open-mindedness towards the tourist. Some local people make
negative aspects about the tourist such as the secure environment. But, a large number of people
have a positive attitude towards the tourist because they feel that tourism provides economic,
social and environmental benefits to them in long-term. It is analyzed that some local people see
the visitors as a threat because they feel that tourist declines their own values at high extent. This
perception creates difficulty for developing regional tourism. Along with this, local people make
some negative perception for the tourists due to a different culture. The native people are
indecisive hence they always feel that which visitor can bother them. This situation is happening

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because they have inadequate information regarding visitors and also have lack of contact with
visitors (MacCannell, 2013). Although, tourist belongs to different religions and dressing, yet
some local people always have a positive attitude towards them because they think that tourists
are key earning source for them.
Government and organization controls that affect interactions between locals and visitors
Australian government makes policy to influence the people to travel throughout Australia. It
also promoted international tourism through marketing as it will be beneficial to gain economic
benefits of Australian from tourism (Tourism Australia, 2017). It also creates a policy regarding
safety and security for tourist that helps to encourage the sustainable travel and tourism industry
in Australia. Local government and tourism organization both make policies regarding
developing in local areas with high safety (Marković, and Klarić, 2015). Together with, state
tourism organization aids the tourism development and marketing of tourism areas for gaining
the awareness about these destinations and persuades more tourists.
Impact of above control on interaction between locals and visitors
There are different controlling steps and policies made by government and tourism organization
in an organization. These policies enhance the interaction between locals and visitors because
these policies are related to safety and security in tourist areas. These controlling measures have
also created the positive experience for local population and visitors in Australia because these
policies are associated with cleanness and calmness (Mason, 2015).
Future hold for Australia’s tourism industry
It is analyzed that Australian tourism industry is influential for both foreign and domestic tourists
because continue tourism growth have contributed towards increasing employment and national
income. Government and investors plan to add the extra weights with respect to industry’s

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attractiveness as it will strong growth in demand for foreign and domestic tourism for travel and
tourism services. Furthermore, investment in Australian tourism industry aids the growth in
infrastructure and enables the travel and tourism industry to provide effective services to tourists.
The government has targeted to double the expenditure to approximately $140 billion annually
on overnight tourists till 2020 (Packer, et. al., 2014). Besides, it makes different corrective action
to increase the attractiveness of travel of tourism industry. In this way, it has planned to provide
approximately AUD$629 million funds over 4 years.
Along with this, government maintaining the existing freezes on traveler movement charge and
also plan to not increasing the charges for tourists and working holiday makers visas. It has also
announced the premium clearance facilities for international tourists on their pays basis within
international airports. The government has also provided approximately $115 million to develop
the Western Sydney Airport together with approximately $26 million for rail improvement and
$89m for other actions at the airport site. It will also provide approximately $50 million over 4
years to encourage wine tourism and Australian wine overseas (Smaranda, and Daniela, 2012).
Besides, the Australian government has cut the tax that will provide economic advantages to
tourism operator. In this way, it has declined the company’s tax rate to improve the travel and
tourism industry. As a result, these policies have made by the Australian government to improve
the travel and tourism attractiveness and to attract the tourist towards different places of
Australia (Tarlow, 2016).
Conclusion
It can be concluded that there is certain relevant tourism issue in relation to Australia named
Shortage of proficient employees, and Minimum Salaries, recruitment, and retention. It can be
evaluated that travel and tourism providing different economic benefits from its origin to present

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times. In addition, it can be illustrated that Australia has targeted a different type of tourist to get
the benefits from them such as international tourist, backpackers, and domestic tourist.
Furthermore, it can be discussed that local population has both positive and negative attitudes
towards the tourists. It is also evaluated that there are different controlling measures are initiated
by organization and government that builds positivity in the interaction between locals and
visitors. Further, the government has planned to invest in travel and tourism industry for future
growth of Australia.

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References
Amelung, B., & Nicholls, S. (2014). Implications of climate change for tourism in
Australia. Tourism Management, 41, 228-244.
Australia (2017). AUSTRALIA'S HISTORY. Retrieved from:
http://www.australia.com/en/facts/history.html
Australian government (2015). Australia’s International Tourism Industry. Retrieved from:
http://www.pc.gov.au/research/completed/international-tourism/international-tourism.pdf
Australian Government (2017). Tourism Research Australia. Retrieved from:
https://www.tra.gov.au/ArticleDocuments/185/Tourism_Investment_Monitor_2015_FIN
AL.pdf.aspx?Embed=Y
Bonsón, E., Royo, S., & Ratkai, M. (2015). Citizens' engagement on local governments'
Facebook sites. An empirical analysis: The impact of different media and content types in
Western Europe. Government Information Quarterly, 32(1), 52-62.
Corporate plan (2017). Tourism WA CORPORATE PLAN 2016-17. Retrieved from:
http://www.tourism.wa.gov.au/Publications%20Library/About%20Us/Corporate_Plan_2
016-17.pdf
Durand, C., & Fournier, S. (2017). Can Geographical Indications Modernize Indonesian and
Vietnamese Agriculture? Analyzing the Role of National and Local Governments and
Producers’ Strategies. World Development, 98, 93-104.
Local population (2010). Tourism theories. Retrieved from: http://www.tourismtheories.org/?
p=842
MacCannell, D. (2013). The tourist: A new theory of the leisure class. USA: Univ of California
Press.

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Marković, I., & Klarić, Z. (2015). Attitudes of Local Population of Tourism Impacts on
Destination Sustainability–Case of Croatia. Turizam, 19(3), 98-110.
Mason, P. (2015). Tourism impacts, planning, and management. UK: Routledge.
Packer, J., Ballantyne, R., & Hughes, K. (2014). Chinese and Australian tourists' attitudes to
nature, animals and environmental issues: Implications for the design of nature-based
tourism experiences. Tourism Management, 44, 101-107.
Smaranda, S., & Daniela, M. (2012). Tourism Organization and Coordination in Australia and
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Tarlow, P. E. (2016). Issues facing the travel and tourism industry. Retrieved from:
https://eturbonews.com/136067/issues-facing-travel-and-tourism-industry
Tourism Australia (2017). Who’s who in the tourism industry? Retrieved from:
http://www.tourism.australia.com/en/news-and-industry-tools/resources-for-industry/
whos-who-in-tourism-industry.html
Wilkinson, J. (2016). Australian federal budget to drive future tourism growth. Retrieved from:
http://hotelmanagement.com.au/2016/05/04/australian-federal-budget-drive-future-
tourism-growth/