Consumer Behaviours in Travel & Tourism

Travel & Tourism
Consumer Behaviours

INTRODUCTION
Consumer behaviour is considered as the psychological process that is related with
overall emotion as well as will power of people towards specific products or services. It includes
specific practices, ideas, experiences, decisions which satisfy the requirements as well as wants
of customers. Consumer insight are regarded as interpretation of trends into individuals
behaviour which intent to maximise product or service efficaciousness and increase sales for
financial benefits (Adams and et. al., 2015). As per the scenario, this presentation is to advise
tourism clients about consumers behaviours dynamics. The topics that are going to be covered in
this report are consumer decision making journey stages, differences among tourism decision
making methods in respect of B2B and B2C. Moreover, several approaches to marketing
investigation as well as process to understand decision making process are also mentioned. Apart
from this, marketers may influences several tourism decision making procedures stages are
described in this report.
TASK 1
Covered in PPT
TASK 2
P3 Examine the stages of the consumer decision-making journey and map a path to the
purchasing for a given tourism service.
Consumer decision making procedure is referred as a model which is helpful in
describing how users are developing its purchasing decisions. It is basically non- linear in nature
that define as overlapping one other unless the final decision is taken (Campos and et. al., 2018).
This is an economical practices which satisfy the audiences as their requirements are full filled. It
1Illustration 1: Consumer decision-making process
(Source: Consumer decision-making process. 2019)