Role of International Agencies, Government, and Sponsored Bodies in the Travel and Tourism Sector

This presentation discusses the role of international agencies, government, and sponsored bodies in the travel and tourism sector. It covers the functions of government, the influence of local and national economic policy, and the implications of political change on travel and tourism. The presentation also includes case studies on Greece, Egypt, China, and the tourism policies of China and the UK.

Travel and Tourism
sector
Task 2

2.1: Role of international agencies, government and
sponsored bodies
• The government is one of the influential body
which is having a huge impact on the travel
and tourism sector
• Tourism industry is affected directly and
indirectly by the government policy, rules and
regulation

Functions of government
Different functions of government
• Infrastructure:
Local government is responsible for the work of providing
basic infrastructure and services to the tourist and help
travel and tourism industry in developing and growing.

CONT...
Marketing:
Government have responsibility to provide marketing to the
travel and tourism agency so that they can easily attract
the tourists towards their country and make some profit
out of it.
Development of tourism resources:
Development of the tourism resources and product by
aligning with the overall government policy is one of the
important function performed by the government.

CONT.....
Sponsored bodies:
• Association of British travel agents
 Association of leading visitor attractions
 British educational travel association

CONT...
International agencies:
 World tourism organization
 International hotel association
 Universal federation of travel agents association

2.2 Influence of local and national economic policy on
travel and tourist sector
• The local and national government are fulfilling there
duties by covering matters such as safety, health,
environment and consumer interest
• Providing leisure facilities and protection to the
environment and conservation od the unparalleled
heritage
• The state tourism agency, tourist department and
government department have responsibility to give
their advice on the strategy and offering the
opportunities

CONT...
Greece:
 Greece is a developed country where 82.2 % economy is
based on the service sector
 Tourism is the most important service as 18 million
international tourist visit Greece in the year 2013
 The direct contribution of tavel and tourism in the economy
of greece is 7.5% of GDP

CONT...
Egypt:
 The economic impact on tavel and tourism in egypt is huge
 The forign tourists which spending on the GDP is around
four times from commonly held figure
 Egypt's economic policy agenda is give high priority to
travel and tourism sector as it is enhancing the profitability
of the country and generating employement also

CONT...
Tourism policy of China:
 The outline of national tourism of China
 Red tourism policy
Tourism policy of UK:
 Visit Britain
 Visit England

2.3 Implication of political change on travel and tourism on
China
• The reforms by Chinese government improved the
standard of living of people and simultaneously provide
prudence to economy of china
• The development of rich middle class and decline in the
restriction on the movement by the Chinese officials
strengthen the travel industry
• AS per the WTO till 2020, China will be emerge as the
largest tourist country and the 4th largest for the overseas
travel

REFERENCES
• Sinclair-Maragh, G. and Gursoy, D., 2015. Imperialism and
tourism: The case of developing island countries. Annals of
Tourism Research, 50, pp.143-158.
• Standing, C., Tang-Taye, J.P. and Boyer, M., 2014. The
impact of the Internet in travel and tourism: A research review
2001–2010. Journal of Travel & Tourism Marketing, 31(1),
pp.82-113.
• Webster, C. and Ivanov, S., 2014. Transforming
competitiveness into economic benefits: Does tourism
stimulate economic growth in more competitive destinations?.
Tourism Management, 40, pp.137-140.