A Critical Analysis on How Travelers Choose Accommodation Online

Running head: PROPOSAL ON BUSINESS RESEARCH PROJECT
Proposal on Business Research Project
A CRITICAL ANALYSIS ON HOW TRAVELERS CHOOSE ACCOMMODATION ONLINE
WITH DETAIL ANALYSIS OF THE MARKETING STRATEGIES OF THE HOTELS
Name of the Student:
Name of the University:
Author Note:

1PROPOSAL ON BUSINESS RESEARCH PROJECT
Table of Contents
1. Introduction:.............................................................................................................................2
1.1. Rationale of the research...................................................................................................2
1.2. Objective of the study.......................................................................................................2
1.3. Research questions............................................................................................................2
2. Research Methodology:............................................................................................................3
2.1. Research context...............................................................................................................3
2.2. Research design.................................................................................................................3
2.3. Data collection process.....................................................................................................3
2.4. Methods for data analysis.................................................................................................4
2.5. Ethical consideration.........................................................................................................4
3. Discussion................................................................................................................................5
3.1. Significance of the research..............................................................................................5
3.2. Time table.........................................................................................................................5
4. Conclusion................................................................................................................................6
5. References................................................................................................................................8
6. Appendix..................................................................................................................................9

2PROPOSAL ON BUSINESS RESEARCH PROJECT
1. Introduction:
1.1. Rationale of the research
The research proposal aims to provide a detail analysis of choosing online
accommodation by travelers. The accommodation industry offers various range of
offers and attractive accommodation packages (Naletova 2017). This paper highlights
these points along with the explicit explanation of the marketing strategies various
hotels in Selangor.
1.2. Objective of the study
The core objective of the research is to recognize the thought process of the
consumers at the time of travelling. Studying these consumer behaviors will help to
improvise the tourism industry in terms of profit and tourist-friendly facilities
(Naletova 2017). Moreover, it will also help the travelers to make decisions regarding
lodging.
1.3. Research questions
RQ1. Which attributes are preferred by the travellers during online accommodation
booking?
RQ2. How the marketing strategies will lead to enhance revenue and sales of the
hospitality industry?

3PROPOSAL ON BUSINESS RESEARCH PROJECT
2. Research Methodology:
2.1. Research context
The research study is based on the accommodation industry. Accommodation is
an integral part of the tourism sector (Naletova 2017). Thus the research context is
related to the travel and tourism organizations.
2.2. Research design
Among three types of research designs (Analytical, Exploratory, and
Explanatory), this research proceeds according to the analytical design approach as it
helps to evaluate the research concept in a descriptive way. Moreover, the Analytical
or Descriptive research design will also help the researcher to generate a
comprehensive idea of the topic of interest and also the theory behind it (Flick 2015).
2.3. Data collection process
The procedure through which data will be collected for further research and
inference generation is known a data collection process. The data collection method
can be classified into two types-
i. Primary data collection where data is collected by conducting interviews using
questionnaire or face-to-face interviews and surveys
ii. Secondary data collection where data is already available in journals, articles
and online websites.
In the course of this study, the primary data is used for the analysis and it is collected
by sending questionnaires to the travelers who have boarded in the hotels of Selangor.
These travelers are the participants of the research study and their responses will be