Marketing Plan for Travelodge: Strategies and Objectives

Travelodge

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY ................................................................................................................................1
Background of Travelodge..........................................................................................................2
Marketing Audit..........................................................................................................................2
TOWS Analysis..........................................................................................................................2
Marketing objectives...................................................................................................................4
Marketing objectives for Travelodge..........................................................................................5
Marketing Mix............................................................................................................................5
Customer Service........................................................................................................................7
Recommendations for improvement of customer service for Travelodge.................................7
CONCLUSION ...............................................................................................................................8
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

·INTRODUCTION
Marketing plan is termed as a formative document that duly include all-encompassing
marketing strategies and activities, these are being formulated by organisation with an aim to
accomplish their business objectives in a stipulated period of time. In terms with marketing
strategies they mainly emphasize upon activities that aim towards fulfilling particular set of
goals and objectives (Dandage, Mantha and Rane, 2019). While if it is talked about marketing
plan, it include organisation numerous form of elements like entity promotions ans marketing
goals, company current marketing positing in respective industrial sector, timelines along with
key performance indicators in order to effectively evaluate organisation marketing objectives
effectiveness. Present report has been conducted on Travelodge, company operate their business
operations in hotels and hospitality industry and is United Kingdom largest independent hotel
brand. It has been analysed that in the wake of coronavirus( Covid-19) marketing plan of
respective entity is being prepared by focusing upon entity vision " Enabling a leading brand"
within budget hotel industry post Covid-19. Marketing plan include wide range of elements that
facilitate organisation to accomplish their laid down marketing objectives with great efficiency.
In this report first segment is based upon Travelodge TOWS matrix which is based upon entity
internal strength, weaknesses in addition with threats and opportunities along with evaluation
and marketing audit. In order to undertake TOWS matrix effectiveness of brand promotions and
marketing strategy of company is being duly determined in this present report. Further this
report include three distinguish marketing objectives for Travelodge. These objectives has been
set by focusing upon organisation marketing objective. Report also include marketing plan, that
facilitate respective organisation to effectively fulfil their laid down objectives in a well defined
and effective manner. Marketing mix plan include elements like price, place, promotion and
place that aid entity to accomplish their marketing objectives while focusing upon each and
every aspects. Lastly, this report include number of suggestions or recommendations for
Traveldoge management by considering of which entity can lead towards offering qualitative
services to their customers comparatively to rivals.
·MAIN BODY
1

l壱Background of Travelodge
Charles Forte, in the 1980's bought the brand US travelodge with an hope to establish it
in the provinces of Britain. In order to accomplish this objectives Forte, contacted and associated
to many roadside little chef restaurants and titled them little chef lodges. In the year 1985,
Charles rebranded and it lead Travelodge to emerged as Britain first value hotel brand.
Respective organisation is having its headquarters in Thames, England, United Kingdom and
have more than 11,000 employees those who are significantly contributing their contribution in
accomplishing organisation goals and objectives (James, 2019). It has been evaluated that,
Travelodge is operating their business activities in hospitality industry with having approximate
number of 500 hotels in United Kingdom provinces, 5 hotels in Spain and 11 hotels in Ireland.
This entity always engaged themselves in offering high quality facilitates and services to
customers that enhanced their brand image in hospitality industrial sector.
l壱Marketing Audit
Marketing audit is defined as an comprehensive measure that allow business organisation
to effectively review their marketing objectives, plan, current activities and strategies, in order to
identify area for improvements. With the assistance of this entity can effectively engage in the
process of detailed evaluation of their marketing activities as to fulfil their actual objectives and
goals. In terms with Travelodge, entity can undertake marketing auditing with the help of
options like internal team and third-party agency. This will aid entity to have a benchmark to
monitor effectively monitor activities and review business strategies as to make significant
improvement in their performance and efficiency.
l壱TOWS Analysis
Tows is a variable of effective business tool, SWOT that facilitate to evaluate factors that
are prevailing in internal as well as external environment. With the help of this threats,
weaknesses, opportunities and strength can be duly identified that further aid in formulating
strategies, measures and policies for long term growth and development (Kumar, Shankar and
Aljohani, 2019). Mentioned below TOWS analysis of Travelodge is being defined through
which entity can effectively identify positive as well as negative impact of factors in internal and
external environment that will aid them to undertake efficient measure to accomplish their laid
down business goal:
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