Internal and External Factors Impacting Business: A Case Study of Travelodge

Understanding
Business Organisation

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Discuss the internal and external factors which create impact on business as a result of some
emerging situations with the help of environmental analysis tools............................................3
CONCLUSION................................................................................................................................7
REFERENCES:...............................................................................................................................8
Books and Journals.....................................................................................................................8

INTRODUCTION
Business organisations can be referred as entity which is formulated for the purpose of
commencing operations. Every organisation have their different business structure according to
their business environment. In order to achieve gaols and objectives it is important to understand
the different aspects of an organisation (Cruz-Jesus, Pinheiro and Oliveira, 2019). This report is
based on Travelodge which is a hospitality company. It was founded in 1973 and headquartered
in England, United Kingdom. The main areas where they operates are UK, Spain and Republic
of Ireland. This report will include the discussion about internal and external factors of business
environment. Different models are used in order to analyse the business environment which are
mentioned in this report.
MAIN BODY
Discuss the internal and external factors which create impact on business as a result of some
emerging situations with the help of environmental analysis tools.
In order to minimise the risk and threats of internal and external business environment it
is important to understand different business related factors. There can be seen number of
negative factors affecting business environment such as pandemics and crises which need be
focused so that business can achieve their goals and targets (Suurmond, 2021). Travelodge
limited hotel operates in hospitality industry in UK, Spain and Ireland. It is one of the largest
hotel brands which have around 570 hotels in United Kingdom. They have to develop strategies
and policies which requires detailed analysis of their business environment. In order to analyse
internal environment, Travelodge uses SWOT analysis which is mentioned below:
SWOT analysis
Strength Weaknesses
 Travelodge have established their
strong brand image in all over United
Kingdom which help them in attracting
large number of customers. The
positive brand image helps them in
 In comparison with other hotels,
Travelodge lacks in some of their
services as they does not offer room
services to their customers. There are
various other services which they do