Travis Perkins Plc: Management Structure, SWOT Analysis and Marketing Mix

This report provides an in-depth analysis of the management structure, SWOT analysis, and marketing mix of Travis Perkins Plc, a major construction solutions provider in the UK. It includes a background of the company, advantages and disadvantages of its management structure, SWOT analysis, and the 4Ps of marketing mix.

Introduction to
management

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK ..............................................................................................................................................4
Background and description of the Travis Perkings plc ........................................................4
The management structure of the Travis Perkins plc company.............................................5
The advantages and disadvantages of management structure of Travis Perkings Plc...........5
SWOT analysis of the company in order to determine competency power and level...........7
The 4Ps of marketing mix in context of Travis Perkins plc company...................................8
The overview of HR functions and present details of recruitment and selection, employee
relations and talent development of the company................................................................10
CONCLUSION .............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
In the functioning of a business management is considered as key approach which helps
in management of employees as well as business operations (Ashdown, 2018). In the recent
times, due to increased competition between different companies it is essential for the
management to develop and formulate best business practices. Professionalism is one of the most
essential part of management which helps in increasing development of a company in a precise
and systematic manner. Construction management is one of the key approaches which helps in
development of a construction working oriented business. Management functions are considered
as key approaches which helps a business entity to increase potential of the business and gain
competitive advantage. In the corporate world it is essential for a business entity to take
assistance in order to lead the marketplace. The application and development of construction
management is also a key technique to overcome key issues and challenges which are faced by a
business entity. The report includes example of Travis Perkings plc company which will
provide in depth analysis related to construction management business. The Travis Perkings is a
major construction solutions providing company which belongs to Great Britain. The company
deals in providing key solutions to major clients who are developing their business in the
building construction sites. The Travis Perkins plc is also a British Builder's merchant and
home improvement retailer. This report will include key analysis of management structure which
is applied by the business entity along with advantages and disadvantage. The report will also
description of 4Ps of marketing and SWOT to analyse business competitive value and strength.
This project concludes the importance and overview of human resource management related
operations which helpful in managing precious employees of the company.

TASK
Background and description of the Travis Perkings plc
The Travis Perkings is considered as one of the key business entity which provides key
competitive strength to a business. It is essential role of Travis Perkings to take into
consideration concept of total quality management in order to provide best services to major
customers. The Travis Perkings Plc is also known for building major famous construction sites
all across the United Kingdom. Travis Perkings company is also mentioned in the London Stock
Exchange and constituent of FTSE 250. The business organisation has earned significant amount
of goodwill and reputation by building several reliable infrastructures. Company has hired
professional employees who are trained enough to perform key business functions according to
systematic growth of the company. The management of company is also professional which
helps in precise and systematic management of employees. Travis Pekings company head office
is situated at Northampton and its known as one of the major companies in construction field all
across the glove. The company also deals in providing architecture plans and construction
management solutions to key clients of United Kingdom. The Travis Pekings company is also
considering modern tools and techniques which are essential for development of construction
sites. It is major role of a business to develop focused approach in managing key tasks and
functions with the help and assistance of major tools and techniques. The company is also
providing renovation of homes in order to make them more attractive. Travis Perkings holds
topmost position at the marketplace while delivering major solutions related to management of
construction based activities. In order to gain competency edge, Travis Perkings Plc is develping
major tools and techniques which are helpful in business management. The company is also
taking into consideration guidance of professional experts to develop effectiveness in
management and employee management.

The management structure of the Travis Perkins plc company
The management structure is considered as one of the key approaches which helps a
business entity to develop effective business practices (Cooksey, 2020). The organisational
structure is also a key approach which helps the company to increase overall potential by
facilitating decision making. In the functioning of a business entity, the management structure is
helpful in deciding the hierarchy based solutions to company. In the recent times, it is important
for a company to choose management structure in a well and advanced manner to perform key
operations in a professional manner. The management structure of Travis Perkings is functional
which is connected with key functional departments. These functional departments are linked
with each other in order to perform key operations of the company. In order to develop a
systematic and precise approach in managing the tasks, it is essential for the company to take
into consideration guidance and support by top level management and strategic management.
The main functional departments of Travis Perkings include human resource management,
marketing management, human resource management and operations management.
The functional structure of an organisation is essential to be developed with the help of
management strategies. The finance department of company is directly linked with marketing
and HR department in order to provide key solutions related to main problems. The Travis
Perkings company should develop effective measures and approaches which are beneficial for
increasing the overall development of company. This is one of the major role of Travis Perkings
company to analyse key growth factors which are dependent on its organisational structure. The
functional departments of Travis Perkings Plc helps each other in a well and advanced manner to
achieve key goals and objectives. It is also one the major role of higher authorities of Travis
Perkings to focus on achievement of set targets in a short span of time (Dyck, 2017). The
company should also analyse the key external and internal factors which are important for its
systematic growth.
The advantages and disadvantages of management structure of Travis Perkings Plc
It is necessary for Travis Perkings company to analyse importance of management
structure in order to perform advanced business operations. The main role of management
structure is to provide hierarchy based solutions to the business in order to survive at the
marketplace (.Edelson, Senk, and Stock, 2018). Employees should be also provided with
effective training and development practices in order to develop focused approach at the

marketplace. The key advantages of management structure of Travis Perkings are mentioned
below:
 Decision making- Decision making is one of the major advantages of management
structure of Travis Perkings. It is major role of a business entity to set effective approach
in decision making in order to eliminate risk associated with the operations. The decision
making of the company is also considered as key approach which is essential for
increasing the competitive strength. In order to develop and formulate best decisions, the
management structure plays a crucial role. In order to develop crucial approach in
decision making, it is major role of a company to take into account wants and needs of
every employee for development of major decisions.
 Delegation- The management structure of Travis Perkings also helps it to perform key
activities related to delegation. In the recent times, it is one of the major responsibilities
of a business to perform key operations with the help and support of delegation. The
delegation based approach is also supportive in order to increase the potential of
employees (Frankel, Gelman, and Pastor, 2018). The employee development and
attachment is also increased with the help of this technique. In order to perform key
operations with delegation, it is major role of a business to take supportive actions in a
well defined manner.
 Employee engagement and participation- In the era of stiff competition between
different companies, it is essential to encourage employee engagement and participation.
The engagement of employees is also facilitated with the help of development based
activities. Participation of employees is also essential in a company in order to encourage
key business practices. The role of a business is to focus on developing a crucial strategy
which is important for supporting employee engagement. The participation is considered
as key and effective approach which is helpful in increasing productivity of employees. T
There are also several disadvantages of management structure which are to be analysed
by a business entity. It is essential for the company to know about disadvantages of the company
in order to develop and modify the structure (Gregory, 2019). The companies should also focus
on development of major plans and policies which are effective in overcoming consequences and
challenges related to management structure. The major limitations and disadvantages of
management structure of Travis Perkings are mentioned below:

 Complexity and rigidity- The management structure of Travis Perkings is complex and
rigid which creates major problems for the staff. It is one of the major roles of a business
entity to focus on development of management structure with flexibility. The rigidity in
management structure also create complexity in key functions which indirectly impact on
decision making. Rigidity in key functions and management structure is not helpful in
increasing the competitive strength of a company.
 Delay in communication- In the functioning of Travis Perkings , communication is one
of the major factors which directly impacts on a business. The management structure of
Travis Perkings causes delay in communication between employees. The major
operations of the company are affected by communication problems which are faced due
to the presence of organisational structure. In the development of a company,
communication based practices also helps in increasing the coordination between
employees (Hislop, Bosua, and Helms, 2018). In order to develop systematic
coordination in the company, it is necessary to develop a employee centric approach. The
communication objectives and targets should be achieved by company by taking help of
information and technology.
 Lack in coordination- The coordination between employees is essential to be
maintained in order to increase the competitive strength. Coordination art facilitates an
organisation to perform tasks and functions in a better manner. Due to the presence of
management structure, the coordination between employees of Travis Perkings is also
affected. The development of coordination between employees is most important
function of management to perform key goals and objectives.
SWOT analysis of the company in order to determine competency power and level
The SWOT analysis is one of the key approaches which helps a business entity to analyse
it s competitive strength. Main analysis of SWOT is supportive for a company in order to
develop effective and focused approach (Hoon, Hack, and Kellermanns, 2019). The SWOT
analysis of Travis Perkings company is mentioned below:
 Strengths- The strengths are considered as major capabilities of a business firm which
helps in supporting functioning of a business. The human resource and marketing
management of Travis Perkis are its two major strengths which helps the business to gain

growth and expansion. The management of Travis Perkings should develop a focused
approach in maintaining the strengths in order to lead the competition.
 Weaknesses- Weaknesses are major limitations and drawbacks which are faced by a
business which can negatively impact on business operations. The financial management
and operations management are two major weaknesses of Travis management which
widely impacts on its performance. In order to overcome key weaknesses, it is essential
for the business entity to develop focused strategic frameworks (Parker, 2019). In order
to overcome weaknesses in a major time period, it is essential for the business entity to
take into consideration help of board of directors.
 Opportunities- Growth and expansion at the marketplace are two major opportunities
that are available to a business. It is major role of a business to take advantage of key
opportunities and golden chances in order to increase area of a business. The
opportunities should be analysed by management of a company to also facilitate
employees..
 Threats- Threats are considered as risky elements which can impact on the functioning
of business in a negative manner. It is essential for Travis Perkings company to analyse
threats in order to eliminate them. The threats related to the business should be managed
with the help of professionalism to create competitive advantage.
The 4Ps of marketing mix in context of Travis Perkins plc company
Application of marketing mix is a major approach in the field of marketing which helps
in increasing sales turnover and growth. It is key role of a business to focus on the development
and formulation of key techniques related to marketing in order to increase sales turnover. The
4Ps of marketing for Travis Perkings company are explained below:
 Price- The price of product is considered as its value at which it is sold in the
marketplace. It is necessary for a business entity to focus on formulating prices as per the
analysis of competitor's pricing in order to achieve key results in a set period of time. The
price of a product is also considered as key approach in order to increase the profitability
of company. The price of products and services should be developed according to

demand at the marketplace in order to increase the business value and development.
Travis Perkings decides its prices in order to provides affordable and reasonable products
to major customers. In order to set the optimum prices for the products and services, it is
compulsory for a business to develop key and effective approach.
 Product- Products are the output of a company which is developed by production
department in order to satisfy wants and needs of customers. It is essential for the
business of Travis Perkings to focus on quality of products and services in order to attract
large number of customers (Peters, 2017). The products are also developed according to
marketplace demand and contemporary business environment. In the corporate world, it
is majorly important for the company to formulate effectiveness in product development
in order to develop effective approach.
 Place- Place is considered as the geographical location selected by a company in order to
sell its products and services. The place is also one of the major selection done by
marketing management of company in order to develop and achieve sales targets.
 Promotion- The promotion is a crucial element in the marketing mix which helps in
development of advertising and publicity of products. It is essential for a business entity
to develop effective promotion of its products and services. The promotion of Travel
Perkings is performed by professional marketing employees using traditional and digital
approach to gain attraction of buyers.

The overview of HR functions and present details of recruitment and selection, employee
relations and talent development of the company
Human resource management is considered as backbone of a business entity which helps
in development and management of employees. It is essential for a company like Travis Perkings
to develop a focused approach by maintaining professionalism in order to lead the marketplace.
The HR functions of Travis Perkings helps the company to develop focused approach in
managing all the employees. The main functions performed by human resource management of
the company also helps in increasing the value of the organisation (Schaltegger, Burritt, and
Petersen, 2017). The HR functions also helps company to increase the efficiency and
effectiveness of employees. In the recent times, due to increased competition between
companies, it is essential for HR management of the company to maintain systematic operations.
The major HR functions which are performed at Travis Perkings are mentioned below:
 Recruitment and selection- The recruitment and selection is one of the major functions
of human resource management which helps in hiring right type of employee. It is one of
the key role of a business to focus on increasing recruitment and selection based practices
in order to lead the competition. The hiring of qualified employees is done by HRM of
Travis Perkings in order to increase organisational efficiency. Companies should focus on
development of plans and policies which are required for systematic development of a
business.
 Employee relations- The employee relations play an important role in maintaining
healthy relationship between employees. Harmony between employees of a company is
also increased with the help of employee relationship. In order to increase the employee
engagement and participation, it is important for a business to gain focused approach.
The employee relationship is maintained by HRM by development of focused approach
in managing various conflicts (Schuler, Rasche, and Newton, 2017). It is essential for
the human resource management to focus on development of plans and policies which are
required for employee growth. The employee relations are also developed with the help
and support of key operations and strategies which are to be maintained with the support
of top level and strategic management.
 Talent development and management- The development and management of talent in
an organisation is key to success. This is one of the most crucial functions of human

resource management of an organisation to develop talent management approach in order
to develop performance of employees. It is very much necessary for the human resource
management to focus on talent employee in order to improve organisational productivity.
The management of talent should be done while taking into consideration wants and
needs of employees.
 Conflict management- The conflict management is considered as key approach which is
beneficial in encouraging employee harmony. The main function of human resource
management of Travis Pekings company is to manage all the key conflicts which happens
between employees in a major sense. The conflict management approach also helps the
company to develop healthy relationship between employees.
 Culture management- Management of culture is one of the most essential function of a
business entity's human resource management (Shenoy, and Rosas, 2018). The culture
and its management is one of the most crucial function of human resource management.
In order to gain competitive advantage and effectively manage the workplace, it is
essential for human resource management to focus on development of a focused culture.

CONCLUSION
From the above stated report it can be concluded that management of a construction
business is essential part of its development. This project concludes the importance of
organisational and management structure in the functioning of a business entity. This report
concludes that development of strategic and planning frameworks helps in development of a
company. This project concludes significance of marketing mix in managing key functions of the
company. The report also concludes that in recent times, it is major role of a construction
management business to take help and support of human resource management to facilitate
systematic development.

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