Trends in Business Communication

This article discusses the emerging trends in business communication, including the use of IP telephony, AR, VR, and 5G. It also explores the impact of the internet of things, cloud computing, and artificial intelligence on business communication. The article highlights the importance of effective communication in the success of businesses and the challenges posed by technology.

Running head: TRENDS IN BUSINESS COMMUNICATION
1
Trends in business communication
Name:
Institution:

TRENDS IN BUSINESS COMMUNICATION 2
Trends in business communication
Communication is one of the crucial elements of any business. Employees, customers,
manufacturers, and partners are the people who need to stay in touch every time when carrying
out business activities. In past years, the functionality delivered by the introduction of IP
telephony was greatly considered as the top opportunity in the field of business communication.
Presently due to high technologies, people who work a hundred kilometers away can feel that are
working together in the same room (Hair, Wolfinbarger, Money, Samouel, & Page, 2015). In
the year 2017, there emerge important developments for business communication in the field of
Information technology. And as a result, this emerging trends in the communication brings out
many opportunities in the business including the development of new software solutions by
software developers. The most encouraging trends according to our opinion are coming up with
AR, VR, and 5G, which greatly have the potential of reducing the cost of deploying a business
with distributed human resources. AI applications depending on this concepts are advancing
every year and soon we will expect the coming up of the software solutions for the businesses
that can absolutely substitute the real numbers of employees in a given organization (Havemo,
2018).
The upcoming of the internet of things, which was greatly applied in industrial and
logistics industries before entering into the sphere of business communication has brought a
great positive impact on the development of business. For instance using of different types of
wireless connection such as Bluetooth, WIFI, WIMAX AND GPRS in the mobile phones by
customers and any other individual to keep in touch anywhere all over the world where GSM
networks are available (Social, 2019). In addition, the Internet of things (IoT) permits the
owners of the business to have a great insight into how their business processes will be

TRENDS IN BUSINESS COMMUNICATION 3
implemented for the success of the business. Specifically, the implementation of M2M
technology which follows the concept of IoT provides the capability to collect very crucial
business data at any time. And as a result, maintaining the continuous relationship between all
electronic active devices that are presented in the organization. For example, it is not possible to
leave windows IoT Remote client and Windows 10 IoT core aside. This is because all of them
are using low demand devices with the connection of network for the business
dedications( Friedman, 2017).
In the past, 4K video calls were specifically found in very expensive video conferencing
systems such as Cisco. And after some few years, this resolution which is term as the current
trend in digital communication is now providing the image of more than 8 million pixels. Thus
now it is becoming extensively available and also an ideal for introducing conferencing systems
for any businesses. For example, the individual companies who are well known in
manufacturing of electronic equipment which include Dell and LG have made budgetary models
for devices with the same technical features in the series of 400 to 850 USD. These technical
features can be among one of the very crucial components of self-completed systems in the
future, giving a wide range of distance talks (Cagáňová, Balog, Knapčíková, Soviar, &
Mezarcıöz,2019).
The concept of cloud computing has been greatly applied in the business and has become among
the new trends in business communication. In the year 2017 cloud computing leads to crucial
development of internet service area. This can be greatly shown due to the everyday
improvement of cyber-attacks which pose a great challenge to the public during this year. Cloud
storage is more fault-tolerant and safer when you compare it with the standard data center. In
addition, transferring and retrieving data from the cloud online pose a small problem as

TRENDS IN BUSINESS COMMUNICATION 4
compared to retrieving it from physical storage. Thus, in this case, you will use fewer network
resources and a powerful processor of your own network device. This is usually very crucial
when transferring large traffics and when implementing the Large scale VoIP networks.
According to our research, one of the well-known and great solutions for this services is
Microsoft SharePoint online, which usually provides a cloud storage capacity of at least 1.2 Tb
per user inclusive of the main functionality. Visible light communication technology is one of
the most crucial modern trends in wireless communication (Roztocki, & Weistroffer, 2015). The
emergence of life in the coming few years to come will replace WIFI which is analog. This is
because LiFi uses LEDs that usually runs with high-frequency voltage thus creating bidirectional
channels for transmission of data as an access point. The action of the radius of LED is very
small due to that the light emitted by LED is not visible to the human eye and also it cannot
penetrate the wall. In addition to this due to the use of light rays in the position of radio waves
then thus unlike WIFI this communication technology can be widely used in shallow depth
underwater, medical centers and airplanes. The other green innovation is that LEDs consumes
less much energy as compared LiFi.
In every business there are various applications of Artificial intelligence concepts, in our
case, we shall look at the creation of the iPhone using a software called Siri. This software is
greatly based on the voice request for the user that works on the chatbot principle and also it
involves searching the browser and implements all processes that are available in the mobile
devices functionality. Currently, such devices have been advanced and they are in the capability
of performing a complex task. In the year 2017, the IT sectors have been greatly supplemented
with the advancement of mobile applications which was greatly based on virtual neural network
and machine learning. These applications could be used for business purposes including remote

TRENDS IN BUSINESS COMMUNICATION 5
communication process. Thus the users of the software could acquire virtual assistants, which
can take part in the real employees in the business. The representation of such a business solution
is by use of Chanty application. Which is a messenger with an indefinite history of messages and
advanced systems based on the artificial intelligence concept? In addition, chanty allows the
individual to increase the productivity of the team members by approximately 35%. Moreover
possesses low threshold entry which is very crucial when some of the employees in the
organization are not confident users mobile devices and the computers (Becker,
Schneckenleitner, Reitberger, & Brunner-Sperdin, 2017).
Also in business communication, the emerging of 5G mobile internet will improve the
communication that takes place in business. 5G is the 5th generation of mobile communication
which can have the ability to provide data transfer in the cities up to 150Mbits/s. The advantages
of such communication are that mobile users of the devices will be able to interact with each
other through video communication while identifying the highest resolution. In addition, the 5G
standard will help in integrating all types of video communication applications backing up the
exchange content into a current life situation. This kind of software greatly carries a lot of loads
on the network bandwidth, which can lead to slow down of the system in case of access by
multiple users. But according to carried statistics, this standard has not yet gained a lot its use
and it is greatly planned for 2020 and the deployment cost is approximately at least 60 US
dollars (Simon, & Leker, 2016).
Technological advancement is increasing day to day and more communication devices
are emerging which adds efficiency in the business to facilitate the quick exchange of the
information with, businesses which are located in different places, customers and employees.
Most businesses today are faced by great challenges of the communications overloads. It is

TRENDS IN BUSINESS COMMUNICATION 6
required that the newer technologies should emerge so that we can able to manage the ever
growing in terms of complexity of business communication (Davies, 2016).
Social media, email, mobile devices, and the web allows people to communicate all over
the world. But technology can present various challenges, information which is not faced to face
lack nonverbal communication thus the information which is posted online can be taken out of
content and the sender of the message may not be in a position of clarifying the message
promptly. If effective communication is not built in any business, then the businesses all over the
world will decline. Technology enables a group of individual to communicate through
teleconferences and web conferences. But telephone static and times zones can create an obstacle
to effective communication( Friedman, 2017).

TRENDS IN BUSINESS COMMUNICATION 7
References
Becker, T., Schneckenleitner, P., Reitberger, W., & Brunner-Sperdin, A. (Eds.). (2017).
Conference Proceedings Trends in Business Communication 2016. Springer.
Cagáňová, D., Balog, M., Knapčíková, L., Soviar, J., & Mezarcıöz, S. (Eds.). (2019). Smart
Technology Trends in Industrial and Business Management. Springer.
Davies, P. W. (2016). Current issues in business ethics. Routledge.
Friedman, W. A. (2017). Recent trends in business history research: Capitalism, democracy, and
innovation. Enterprise & Society, 18(4), 748-771.
Hair Jr, J. F., Wolfinbarger, M., Money, A. H., Samouel, P., & Page, M. J. (2015). Essentials of
business research methods. Routledge.
Havemo, E. (2018). Visual trends in the annual report: the case of Ericsson 1947-2016.
Corporate Communications: An International Journal, 23(3), 312-325.
Roztocki, N., & Weistroffer, H. R. (2015). Information and communication technology in
transition economies: An assessment of research trends. Information Technology for
Development, 21(3), 330-364.
Simon, H., & Leker, J. (2016). Using Startup Communication For Opportunity Recognition—An
Approach To Identify Future Product Trends. International Journal of Innovation
Management, 20(08), 1640016.
Social, C. (2019). Emerging Trends in Stakeholder Engagement and Corporate Social
Responsibility Communication.