Table of ContentsINTRODUCTION...........................................................................................................................1Literature review..............................................................................................................................1Research methodology.....................................................................................................................2Research plan...................................................................................................................................3REFERENCES................................................................................................................................5
Topic- Current trends in consumer behaviour in relation to advertising. INTRODUCTIONRecently, there has been a tremendous change in consumer behaviour due to the waycompanies are advertising their products and services. It is because of change in ways andmethods by which advertisement is done (Gauns and et.al., 2018). Now, digital marketing ishighly been used which has allowed companies to communicate with their customers. Socialmedia has played a significant role in influencing consumer behaviour. Moreover, it has beenstated that the trends will highly impact on growth of companies. Furthermore, it has boughtchanges in consumer buying behaviour and decision making process. There is complete changein interacting with customers. However, major impact of consumer behaviour is on growth ofcompanies. They are not able to build a strong customer base. Rationale of studyThis aim of doing research is to evaluate current trends in consumer behaviour. Also, itwill show factors behind change in it. Moreover, study will help in determining what is theimpact on trends on company’s way of advertising. Statement of problemIn recent times, companies are facing severe problem related to change in consumerbehaviour. The ads are highly influencing consumer taste and preference. In addition to it,consumers are frequently switching business. They are not able to retain them for long term. Aims and objectivesAim – To analyse the influence of advertising on consumer buying behaviour: A study on Marksand SpencerObjectives To examine role of advertising in retail companiesTo analyse influence of advertising on consumer buying behaviour.To evaluate current trends in consumer behaviour Research questions What role advertisements plays in retail companies?What is the impact of advertising on consumer behaviour?What are the current trends in consumer behaviour?1
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