Trends in Global Business Environment

Running Head: TRENDS IN GLOBAL BUSINESS ENVIRONMENT
Trends in global business environment
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TRENDS IN GLOBAL BUSINESS ENVIRONMENT
Table of Contents
Reference: Ghemawat, P. and Altman, S.A., 2016. Emerging Economies: Differences and
Distances 1. AIB Insights, 16(4), p.7...............................................................................................3
1. Introduction..................................................................................................................................3
2. Discussion....................................................................................................................................3
3. Conclusion...................................................................................................................................8
Reference List..................................................................................................................................9

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TRENDS IN GLOBAL BUSINESS ENVIRONMENT
Reference: Ghemawat, P. and Altman, S.A., 2016. Emerging Economies: Differences and
Distances 1. AIB Insights, 16(4), p.7.
1. Introduction
Since the Brexit as well as Trump shocks in the year 2016, the article by Ghemawat and
Altman highlights that Globalization has taken the shape of a tussle between economic
fundamentals as well as policy threats. However, the article predicts that globalization might
collapse under the threat of economic nationalism is a prediction that has no further accuracy
compared to the proclamations of the “flat world” which was perceived to be dominating the
world business even 10 years ago. In this context, the perception of Philip Bastian as well as
arguments of the authors in this article can be specified. They are all of the opinion that the year
2017 was the last real year of globalization. Altman observes in the article that with the advent of
the year 2018, new obstacles to globalization emerged. There were impositions of tariff tiffs to
the blocked acquisitions which accounted in the end to the shift in the playing field of
international business heads, rather than the end to the massive competition in global business.
Hence, both the authors raise a query, questioning how the business development executives
would be able to develop their business, amidst such turbulent conditions.
2. Discussion
The basic argument against the question that have been delivered in the article is that
smart decisions that bring about change in business and their outcome depend on the level o
accuracy of the perception with which the executives judge the business environment. That is
why, Ghemawat advises that executives should start their business analysis with a clear
perception of how the globalization measures have been trending.