Impact of Corporate Social Responsibility on Financial Performance: A Case Study of British American Tobacco

Running head: TRENDS IN MANAGING INTERNATIONAL ORGANIZATION
Trends in managing international organization
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1TRENDS IN MANAGING INTERNATIONAL ORGANIZATION
Abstract
The aim of this report is to discuss about the impact of corporate social responsibilities on the
business impacts of British American Tobacco. In doing so, this research proposal has
included different elements and factors for further discussion. Problem statement is identified
along with the major two research questions. The research questions are identified and
analyzed based on the Kiplin’s six honest men. In addition, literature review is done in this
report that identified that there are differences between the opinions between the gaps of few
years. It is identified in this paper that there are number of social activities being initiated by
British American Tobacco in gaining business sustainability in the long term. However, there
are number of barriers also identified that proved that British American Tobacco is not
gaining long term business sustainability from their social activities. This is mainly due to the
reason that they are selling majorly tobacco items that are considered as unethical in the
society.

2TRENDS IN MANAGING INTERNATIONAL ORGANIZATION
Table of Contents
1.0 Introduction..........................................................................................................................3
2.0 Problem Statement...............................................................................................................3
3.0 Research questions...............................................................................................................4
4.0 Literature review (2000)......................................................................................................5
4.1 Introduction......................................................................................................................5
4.2 Corporate social responsibility.........................................................................................5
4.3 Tobacco industry and CSR in Malaysia...........................................................................6
4.3 Impact of corporate social responsibility on financial performance................................6
4.4 Gap in literature................................................................................................................6
4.6 Literature Matrix..............................................................................................................7
5.0 Discussion..........................................................................................................................12
5.1 CSR activities of British American Tobacco.................................................................12
5.1.1 Philanthropic activities............................................................................................12
5.1.2 Anti smoking campaign for the youths...................................................................12
5.1.3 Dealing with illegal tobacco items..........................................................................13
5.2 Impacts of these activities over business sustainability of British American Tobacco. 13
5.3 Identification of the issues.............................................................................................14
6.0 Recommendations..............................................................................................................14
7.0 Conclusion..........................................................................................................................15
References................................................................................................................................16