Trends in Tourism and Travel Industry : Report
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Added on 2020-01-15
Trends in Tourism and Travel Industry : Report
Added on 2020-01-15
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Contemporary issues
Table of ContentsINTRODUCTION......................................................................................................................4TASK 1......................................................................................................................................41.1 Current issues driving changes in the travel and tourism industry..................................41.2 Analysis of different current issues using appropriate methods and resources...............5Task 2.........................................................................................................................................72.1 Current trends influencing changes in the tourism sector...............................................72.2 Current trends using appropriate resources and techniques............................................8Task 3.........................................................................................................................................93.1 Analysis of how travel and tourism sector could response to changes...........................93.2 Development of strategies on how tourism businesses could response to changes......113.3 Justification of strategies used in travel and tourism sector..........................................13Task 4.......................................................................................................................................144.1 Impact of issues and trends which drive changes in the travel and tourism sector.......144.2 Consequences of businesses failing to respond to market changes...............................15Conclusion................................................................................................................................16references..................................................................................................................................17
Illustration IndexIllustration 1: Promotional activities........................................................................................11Illustration 2: Marketing mix...................................................................................................12
INTRODUCTIONTravel and tourism is one of the emerging service industries which are significantlycontributing in the economic development of a country. This sector is composed of leisuretravellers, groups of business travellers and other non-leisure travellers who have moreinvestment power to spend on tourism for the purpose of leisure and recreational services.Tourism sector has undertaken many changes at a large scale in the realm of hypercompetition in the business world. Thus, current module explores the current issues andtrends in tourism and travel industry and impact of travel and tourism industry will also bediscussed in this unit. It will also emphasize on the trends in tourism of niche market andpricing methods. Furthermore, with the assistance of various strategic techniques such asPEST and SWOT analysis, current situations of the market will be discussed. Moreover, withthe references of statistical data and information, impact of changes in tourism sector will beanalysed. TASK 1 (LO1)1a) LO1.1 Current issues driving changes in the travel and tourism industryTechnological advancement in the business of travel and tourism:Different types of technologies are invented in tourism sector which provide numberof facilities to the customers. They can now book their trip online and informed by theirdestination with the insight of destination (Benur and Bramwell, 2015). Many travelcompanies make their online websites as it becomes for customers to compare prices ofdifferent travel agencies online. Also, it can help them to cancel the ticket if their plan wouldget canceled. Different technologies like in mobile, GPS service is provided for onlinemapping facility to make search based on the location. Furthermore, security check can alsobe used in the tourist companies for the safety and protection of travellers/tourists. Thisservice offers a strong and significant performance to the travelers at their destination.Developing technology makes the travel more expensive in UK, 2011 looking the cheapestoption consumer mind changed. It means consumer are looking for the best designation at areasonable price.Increased environmental awareness:Travel and tourism is one of the basic needs as a result of social development. Thereare different ways of travel and people choose different ways to travel according to theirfinancial status (Cohen and Cohen, 2012). Developed countries have more travel experience
so their awareness regarding protecting environment and resources is much higher thanothers. Nowadays, visitors are aware of several environmental issues, like pollution and etc.,that's why tourist company need to adapt effective strategies to meet the demands and needsof tourists. Furthermore, these organisations are also required to deal with local andinternational considerations related to environment to sustain in the competitive world.VIETNAM is a developing country so, tourism and travel is a common activities. Inthis nation, people are not having much knowledge of environment protection which leads topollution and damage in many famous tourist places. If this destination were damagednobody will chose to travel on such places to enjoy their holidays. Everyone should urge toparticipate in these actions for developing travel and tourism sector. Tourists often go todestination that is having natural beauty depends upon unique and beautiful places willing topay to enjoy them.Political changes: Political changes can either increase or decrease a country's attractiveness for tourism.This factor mainly refers to government issues with respect to tax policies, labour laws, traderestrictions, etc. Furthermore, there are also other issues, like visa policies, Governmentfunding and support, tourist taxes and local and international regulations which can affect thetour operations. Strict visa policies help in combating terrorism issues. Hence, these increase theattractiveness of a destination (Werthner and et.al., 2015). However, if the tourists find thevisa policies too strict, they may not prefer to travel that particular destination. Governmentfunding and support provides numerous benefits as it helps in development of a nation. Highlevel of support and expenditure made by the government improves infrastructure,transportation and other attractions within a nation. Hence, this attracts the tourists to theplace. However, it also increases the pressure on other sectors as high expenditure in traveland tourism sector may prevent the government to take care of other aspects of the country.Tourist taxes on services may contribute to the economy of the nation. These may furtherhelp the nation to develop its attractions with the amount obtained through taxes (Weidenfeld,2013). However, taxes may have a negative impact on the behaviour and attitude of tourists.They may not visit the country if the taxes are high. Favourable government policies and foreign investment norms directly affect thetourism sector. Global politics are an important factor travel can slow or restricted altogether.For example, Egypt was a fantasy destination for tourists all over the world (Cohen, and et.
al., 2014). The tourism in that area has stopped due to revolution of 2011. Major politicalfactors are there which occur and the travel agency must adjust according to conditions. LO1.2 Analysis of different current issues using appropriate methods and resources1b) (i) Secondary research to identify two issuesNatural disaster: The impact of natural disaster due to changing weather patterns around the world is acurrently developing issue for travel and tourism industry. Many islands have been washedaway due to floods and disasters which affects the tourism sector. An example of a naturaldisaster is 1000 mile wide hurricane Sandy, which has destroyed the coast of U.S. Thesuperstore has forced airlines to cancel more than 12000 flights and disturbed the plans oftravellers all over the world.Terrorism:Terrorism is another current issue which has a massive effect on tourism sector becausewhen people hear about terrorist attacks, they become more careful for their own safety. So,people change their travel plan and visit to other destination where risk is less.For example: terrorist attack 9/11 had a great affect on tourism and after that, thenumber of tourist arrivals fell due to this attacks.Other issues: Travel and Tourism sector is growing with swift pace in service industry and highlyinfluencing the economic growth and development of nation. With supporting the facts, someexperts contented that every country is facing major issues regarding fluctuations in thecurrency prices of different nations. With the rise in depreciation in currency rates, growth oftravel and tourism industry has lower down (Connell, 2013). In the modern scenario, inflationrate is continuously increasing, which is affecting the investment power of traveller, as aresult of which tourist organisation get affected. Ahead, in accordance with the views ofprofessionals and experts, employment rate is also affecting. Due to lack of training anddevelopment programmes at the workplace of tourism organisation, employees are alsofacing many issues as major emphasis is given on increasing the satisfaction level ofcustomers and guests rather that career growth and development of employees. Moreover,priority is given to male candidates in the recruitment process. Due to occurrence of suchdiscrimination, turnover rate of employees is increasing. Also, customers would not be ableto satisfy with their services, as a result of which growth rate of tourist company will affect.
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