Tribhuvan University - Faculty of Management - Project Report on Hamrobazar

This project report explores the e-commerce platform Hamrobazar.com, focusing on its services, SWOT analysis, security management, and recommendations for improvement. It provides insights into the online marketplace dynamics and user interactions.

Tribhuvan University
Faculty of Management
HAMROBAZAR
A PROJECT REPORT
Submitted to
Department of BBM
SHANKER DEV CAMPUS
In partial fulfillment of the requirements for the Bachelors in Business Management
Submitted by :
Rupsana Shrestha [Reg.no 7-2-39-1549-2018]
Sharadhha Khadka[Reg.no 7-2-39-1560-2018]
Upasana Shrestha [Reg.no 7-2-39-1564-2018]
Shreejan Sthapit [Reg.no7-2-39-1919-2018]
Mridul Neupane [Reg.no 7-2-39-1913-2018]
August, 2022
Under the Supervision of
Kabindra Koirala

Tribhuvan University
Faculty of Management
Shanker Dev Campus
SUPERVISOR’S RECOMMENDATION
I hereby recommend that this project prepared under my supervision by Rupsana Shrestha,
Upasana Shrestha, Sharaddha Khadka, Mridul Neupane and Shreejan Sthapit entitled
“Hamrobazar.com” in partial fulfillment of the requirements for the degree of Bachelor of
Business Management is recommended for the final evaluation.
-----------------------
Kabindra Koirala
Project Supervisor
Shanker Dev Campus
Putalisadak - Ramshah Path, Kathmandu College

Tribhuvan University
Faculty of Management
Shanker Dev Campus
LETTER OF APPROVAL
This is to certify that this project prepared by Rupsana Shrestha, Sharaddha Khadka,
Upasana Shrestha, Shreejan Sthapit and Mridul Neupane entitled “Hamrobazar.com” in
partial fulfillment of the requirements for the degree of Bachelor in Business Management, has
been evaluated. In our opinion, it is satisfactory in scope and quality as a project for the required
degree.
…………………………….
Supervisor
Kabindra Koirala, Supervisor
Shanker Dev Campus, Putalisadak-Ramshah
Path, Kathmandu
………………………………………
Director/Co-ordinator/HOD
Rita Maskey,Director
Shanker Dev Campus, Putalisadak-Ramshah
Path, Kathmandu
---------------------------
Internal Examiner
Pascal National College
----------------------------
External Examiner
Tribhuvan University

ABSTRACT
The purpose of the project entitled as “Hamrobazar” is to gather information about the
E-commerce Platform Hamrobazar.com, that helps to buy the right product according to the
specifications which is user friendly simple, fast, and cost-effective. It deals with the collection
of goods/products. The main function of the system is to buy and sell new/used products
according to the preferences of customers. Basically, it’s a link between customer to customer.
This website can be accessed without logging in for now. It is accessible to anybody who wants
to view the products and services that are being offered by this website. And for admins, there is
a login ID and password to add and delete the details of products accordingly. The data can be
retrieved easily. The data are well protected for personal use and makes the data processing very
fast.
The main objective of this website is most people don’t know which product is suitable for them
to buy. This platform allows the customer to compare the products according to price and their
needs. In general, this helps the buyer choose the right product according to the price.
Keywords: Second Hand products, compare, price.

ACKNOWLEDGEMENT
The success and final outcomes of this project require a lot of guidance and assistance from
many people, and we are very fortunate to have this all along the way to its completion. We are
very glad to express our deepest sense of gratitude and sincere thanks to our highly respected and
esteemed supervisor, Mr.Kabindra Koirala, Lecturer of Shanker Dev Campus for his valuable
supervision, guidance, encouragement, and support in completing this work. All useful
suggestions for this entire work and co-operative behavior are sincerely acknowledged.
We would like to express our special thanks and gratitude to our director, Rita Maskey ma'am
who gave us valuable suggestions regarding this project.
We thank all our friends and teachers who have contributed directly or indirectly to the
accomplishment of this project.
We would also like to thank our parents and friends, who helped us a lot with this project within
the limited time frame.
In the end, we would also like to thank Tribhuvan University for giving us this opportunity via
the course of Management to help us understand the project ethics at this early stage and help us
evaluate our knowledge and expand it a little more.

Contents
SUPERVISOR’S RECOMMENDATION
LETTER OF APPROVAL
ABSTRACT
ACKNOWLEDGEMENT
CHAPTER 1: INTRODUCTION 1
1.1 Introduction of the project work 1
1.2 Objectives of the study 2
1.3 Methodology of the study 2
1.4 Significance of the study 3
1.5 Limitation of the study 3
Chapter 2: Organizational Study 4
2.1 Introduction of the Website 4
2.2 E-commerce Business model 5
2.3 SWOT Analysis 6
2.4 Products and Service Offered: 8
2.5 Review of Website: 8
2.5.1 Look and Feel: 9
2.5.2 Content and Catalog Management 9
2.5.3 Payment Management 11
2.5.4 Security Management 12
2.5.5 Search Management 13
2.5.6 Communication and Collaboration Management 13
2.5.7 Notification Management 14
2.5.8 Profile and personalization management 14
2.5.9 E-marketing 16
Chapter 3: Conclusion, Lesson Learnt and Recommendation 17
3.1 Conclusion: 17
3.2 Lesson Learnt: 17
3.3 Recommendations 18
References: 19

CHAPTER 1: Introduction
1.1 Introduction of the project work
This project provides information obtained through field visits and website analysis regarding the
online electronic store Hamrobazar.com. The report pays particular attention to various services
offered performance, durability, reliability, payment management etc. of the site.
The report is basically prepared for the partial fulfillment of the requirement for the degree of
Bachelor of Business Management (BBM). As our course demands, the report works as a basis
for internal evaluation and viva examination.
E-commerce stands for electronic commerce, which means buying and selling of goods and
services using the internet. The purpose of e-commerce is to allow consumers to shop online and
pay online through the Internet, saving both time and space for customers and enterprises.
The e-commerce industry is gaining wide popularity in Nepal. However, we Nepalese people
are too habituated to shop, even though the website provides us with detailed posts by saying
their products are leaning more towards online shopping sites in Nepal. The products transparent
price listing, ease of getting stuffs delivered when we feel comfortable is rapidly getting in mind
of Nepalese.
Before, buying and selling goods and services used to be done partially through phone calls or
emails. Now, with a single website, transactions can be executed online.
There are five essential categories of e-commerce;
● Business To Business (B2B)
● Business To Customer (B2C)
● Business To Government (B2G)
● Customer To Customer (C2C)
● Customer To Business (C2B)
There are various e-commerce websites for every field. Websites like, Daraz, Jeeve Health,
Muncha, Sastodeal, Hamrobazar, Neostore, Prettyclick, Foodmandu, etc. are quite popular in the
context of Nepal.
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This report includes a review of the Hamrobazar website precisely so that a general idea can be
set out about how to use an e-commerce site and what it is about.
Hamrobazar.com is Nepal’s No. 1 e-commerce marketplace, which enables sellers to list a wide
variety of new or used products and services online. This website gives free ad space to
individuals or companies to enlist their products (new or used) for buying and selling.
1.2 Objectives of the study
● To highlight the services provided by Hamrobazar e-commerce website.
● To acknowledge the benefit of online marketplace.
● To evaluate the SWOT analysis of Hamrobazar site.
● To be familiar with the operation of Hamrobazar website like its payment
management, security management, search management, its communication and
collaboration, notification and so on.
● To get knowledge about the products and services offered by the website.
● To know the detail information about profile management while using this website.
1.3 Methodology of the study
This research is based on a more desk study research design. This is all called the "literature
review method." In this method, the data or information are collected from secondary data or
other resources like articles, journals, and other sources. This report would not be completed
without the collection of data. To collect reliable and factual data, we also used various
instruments, such as cell phones, cameras, computers, etc., in our data collection procedure.
We used secondary sources like;
● Information from the official website of Hamrobazar.com
● Brochures of Hamrobazar.com
1.4 Significance of the study
This project is assumed to be helpful for the learners to develop their understanding of
websites. It may acts as a reference and guide to juniors for educational purpose. This report
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might be informative for readers interested in particular subject matter. The reports will also
insight about Hamrobazar.com.
The major implications of the study are:
● This study enlightens the information related to products offered, services,
organizational structure and business model of this e-commerce website.
● This study can give us guidance related to operation of this website.
● We will be familiar about the strengths, weaknesses, opportunities and threats of
hamrobazar.com.
1.5 Limitation of the study
● The validity of the study depends upon the accuracy of information provided by the
respondent, information found on different websites about Hamrobazar.com.
● Not much information was available about Hamrobazar.com on various search
engine websites.
● Limited detail view of overall functioning on Hamrobazar.com.
● The study might not be able to fulfill the desire to know the details of the prescribed
department and its transactions due to confidentiality reasons and politics of
Hamrobazar.com.
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Chapter 2: Organizational Study
2.1 Introduction of the Website
Hamrobazar.com has become the largest online buying and selling platform in Nepal. This
company was founded by Prabal Saakha with the help of Pranav Shrestha and Pranay Shrestha.
Hamrobazar has the facility for any individual to buy or sell their favorite products at any time
from anywhere. Here, customers can buy and sell second-hand materials too.
This site includes products of each type under various different types of categories. There is no
extra charge for listing or purchasing any item or product on Hamrobazar.com. Using this
e-commerce platform, people do business worth millions of rupees every day. Here, the company
makes money through third-party advertisements.
Fig 1: Homepage of Hamrobazar.com
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Every day, this page gets around 2M plus views. The average time spent on this website is 12-13
minutes. This site is a free online classified marketplace that enables sellers to list wide varieties
of brand new or used products.
Hamrobazar.com believes that the internet is a great promotional vehicle as well as a
communication channel for connecting buyers and sellers.
On this website, both buyers and sellers can interact directly with each other. There is no
middleman when operating through this website.
As per the NTA April 2019 report, the number of internet users in Nepal has reached 18.24
million (including 14.24 million mobile data users), which itself indicates that the market for
internet advertising is highly lucrative. This website is visited by around 800,000 unique visitors
per month for buying and selling purposes. On hamrobazar.com, products will have more
comprehensive detail and pictures, enabling customers to make better choices.
Hamrobazar.com is a digital classified marketplace. Hamrobazar.com has maintained
environmental sustainability as products that have been used before can be bought or sold, which
supports recycling management. This has generated employment opportunities. Also this can
reduce imports of goods. On this site, customers can use their bargaining skills and sellers can
use their selling strategies. In order to grow our small business, Hamrobazar.com is the best
platform that one can use.
In order to promote our products/services through this website, we have to become members first
by registering our contact details on the site.
Thus, Hamrobazar.com is a cheap way of advertising any of our products and services, and it
serves its customers 24/7. Here, the seller has total control over the ads they have posted.
2.2 E-commerce Business model
Hamrobazar.com follows a C2C (Customer to Customer) business model. Here, normal
individuals like us can be buyers as well as sellers. In general, customers sell their online
products to another customer. This site is the perfect example of intermediaries to match
customers. Here, the website is just the platform where products and services are listed. The
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buyer directly contacts to the seller through the given contact details. This site doesn’t check the
quality of products or services being offered.
Fig 2: Consumer to Consumer model in Hamrobazar.com
2.3 SWOT Analysis
SWOT analysis is a strategic planning and strategic management technique used to help a
person or organization identify strengths, weaknesses, opportunities, and threats related to
business competition or project planning. Every company has various factors determining its
strengths, weaknesses, opportunities, and threats. Likewise, the SWOT analysis of
Hamrobazar.com are as follows:
STRENGTHS:
● Hamrobazar.com facilitates 24/7 market place for products and services.
● Hamrobazar.com is a popular website which is recognizable among consumers and
merchants.
● Hamrobazar.com is a cheap way of advertising of product and services.
● It has been able to give services to both customers as well sellers without charging a
single amount in return.
WEAKNESSES:
● Hamrobazar.com focusing on making it easier for people to communicate efficiently
within the app, which would be a challenge given that people are used to calling directly.
● Hamrobazar.com should invest on advanced technology/modern technology.
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● Hamrobazar.com should introduce easy return policy and focused on customer
satisfaction.
● Hamrobazar.com is lacking of verified and trusted seller and also customers are receiving
fake or faulty products.
OPPORTUNITIES:
● Hamrobazar.com is a platform of reaching a global audience, thereby increasing sales
opportunities.
● Hamrobazar.com is a website where pre-sales activities generate sales lead.
● Hamrobazar.com has an opportunity to improve its innovation for competitiveness
through product development.
● Hamrobazar.com meet customers where they want to buy and also makes easier for
online payment by using financial institutions like e-banking, m-banking, etc.
THREATS:
● Increasing trend of online business marketplace like; Facebook and Instagram has market
place where we can buy and sell used or new products, by which Hamrobazar.com
website might be affected or fade slowly.
● Facebook and instagram are more convenient rather than using or downloading website
like hamrobazar.com.
● New entrants are entering with great skills and experience because of growing
e-commerce day by day. This has been a tough challenge to Hamrobazar.com
● Growth and expansion of Hamrobazar.com is still limited because of lack of advanced
technology and internet access.
2.4 Products and Service Offered
Hamrobazar.com is a kind of online market that helps buyers and sellers meet with each other.
Different used or new products and services can be listed on this platform. It gives a platform to
millions of users. And the products and services provided by Hamrobazar.com are:
● Apparels and Accessories
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● Beauty and health
● Electronics
● Books and learning
● Automobiles
● Business and industrial
● Events and happenings
● Home, Furnishing & Appliances
● Mobile and accessories
● Music Instrument
● Pets and Pet care
● Real Estate
● Services
2.5 Review of Website
Hamrobazar.com is Nepal’s No.1 marketplace, which enables sellers to list a wide variety of new
or used products online. Hamrobazar.com has a rating of 4.6 stars, reflecting the satisfaction of
its customers with the service quality. Over the last three months, Hamrobazar.com’s global
ranking has increased from 51,777 to 44,674 whereas some complaints regarding the delivery
time can be seen from different users.
2.5.1 Look and Feel:
Look and feel of the website is what we see is what we get. The ‘LOOK’ is defined by the
components of your website like color, palette, image, layout, font choices, and overall styling.
The ‘FEEL’ is determined by characteristics like the movement and response of dynamic
components, like dropdown menus, bottoms forms, and gallery sound effects, and the speed by
which pages and images load. However, the look and feel of the hamrobazar.com website is
more creative with colors, textures, and image choices.
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2.5.2 Content and Catalog Management
Content management is the process for the collection, delivery, retrieval, governance and overall
management of information in any format. It is simple to change product layout, include
promotional banners and effectively create new sections on an online store to promote certain
product. Catalog management is the process of ensuring that your product database is organized,
structured, and up to date across all online sales channels. Hamrobazar.com is free online
classified which enables individuals as well as companies to list a wide variety of new or used
products vehicle as well as a communication channel for connecting buyers and sellers.
Hamrobazar.com is a perfect solution that helps to list your products for free. Hamrobazar.com
categorized its products and services into various category that is targeting particular market
where the customer looking to buy various products. Anything we searched then the product
information is available showing the prices of the product, product details and product images
too. For buying the items the users can contact seller through the emails and phone number as the
seller email and phone number is presented in seller details and description. In search
management of hamrobazar.com we can find the features of search by top matching categories
through which we can easily find the product. The commerce site has been working on as an
online shopping platform from 2015. Product and services in Hamrobazar website are
categorized as:
● Apparels & Accessories
● Automobiles
● Beauty & Health
● Books & Learning
● Business & Industrial
● Computers & Peripherals
● Electronics, TVs, & More
● Events & Happenings
● Fresh Veggies & Meat
● Furnishing & Appliances
● Jobs
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● Mobile Phones & Accessories
● Music Instruments
● Pets & Pet Care
● Pets for Adoption & Free Stuff
● Real Estate
● Services
● Toys & Video Games
● Travel, Tours & Packages
● Want To Buy (Buyer’s List)
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2.5.3 Payment Management
Hamrobazar.com is an e-commerce site where transactions are done through the C2C method,
which is customer to customer deal. Hamrobazar.com provides customers with the products they
are looking for. At first they meet their seller to check the product. Once, they are satisfied with
the product and agree to purchase it, they have to visit ATM to arrange cash for their payment.
Hamrobazar highly recommend mobile wallets like (IME Pay, E-sewa, Khalti, Connect IPS etc.)
or bank transfer instead of cash in hand. Buyer must confirm about the acceptance of particular
digital payment method before meeting.
2.5.4 Security Management
Security has its own contribution to the reliability of a system. For a system to be reliable, which
means clear and safe, all its components must be reliable.
● Encryption
The method by which information is converted into a secret code that hides the
information’s true meaning is known as encryption. This platform commonly uses
Secured Socket Layer (SSL) as their tools to secure their networks. Due to its high level
of privacy, this site can be listed as a secure e-commerce.
● Reliable Order Fulfillment
Hamrobazar.com guarantees that the order placed or purchased by the customer meets or
exceeds their expectations. Hamrobazar.com suggests to the user, with its selection of
products and services, what they are looking for within their financial budget and their
willingness to make payments for their particular purpose.
● OTP Code generation
Hamrobazar.com creates One Time Password and then we only get authentication access
after we enter the code that is sent in our verified device.The code generated is the secure
measure that verifies the user’s contact number.
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2.5.5 Search Management
We can easily search any products and services offered by the hamrobazar.com website through
the search bar. The products can be listed from higher to lower price or vice-versa. This helps the
customer compare the products according to price. To buy any items, buyers have to go through
its website or download the Hamrobazar application and order through it. We can deal through
phone calls and make payments through online or in delivery.
2.5.6 Communication and Collaboration Management
Communities with customers, suppliers, and others exist on Hamrobazar.com. However, the
company's community relations with its clients are not as successful as they are with other
groups because they have a live chat room where customers can talk to suppliers to get
information about the product they are about to order. It is a one-way exchange of information
from the perspective of the customers. Despite offering messenger services, Hamrobazar.com's
customers have not received any feedback regarding the quality or timeliness of the products
they have received from other websites. They do not provide any chat room on the website, but
they do have a message sender on the web page, which is not as effective as it should be in
order for customers to gain information. Customers have several feedbacks for the websites but
the websites has not yet gain attention to it. Although they have a message sender on the page, it
is not as useful as it could be for customers to gather information because there is no chat room
on the website. Although the websites have received a variety of customer reviews, no one has
yet paid them any attention.
FAQs (Frequently Asked Questions)
A FAQ is a list of questions and answers about a particular topic, particularly one that provides
basic information for website visitors. It is a document (like one on a website) that answers
common queries users might have about a particular topic. FAQs are available on
Hamrobazar.com to address questions and issues raised by both new and seasoned customers.
These are the hamrobazar.com FAQs.
1. Is Hamrobazar.com a retailer?
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2. Where does the seller sell their products?
3. What commission fees does Hamrobazar.com charge?
4. How should I pay in cash?
5. Can I change or cancel my order?
6. At what time do you provide services?
2.5.7 Notification Management
Customers are informed of any new information by way of a pop-up notification on the website
or application page. Furthermore, emails and Facebook are used to deliver the notifications. It
provides specific descriptions for each product so that customers can learn all the details they
require to understand the product. When you log in to the website, it creates a profile of your
activities, as well as your preferences for and opposition to a given production, in order to inform
customers of their tastes and affordability. Hamrobazar.com notifies you of new and used
products that are available on the website based on the goods you have brought and are likely to
purchase at a reasonable price.
2.5.8 Profile and personalization management
The free online classified site Hamrobazar.com enables both individuals and businesses to list a wide
range of new and used products online. Hamrobazar.com is a superb option that enables you to list your
products for free and is a fantastic conduit for bringing consumers and sellers together. According to
Hamrobazar.com, the internet is a fantastic tool for advertising as well as a means of contact for
matching consumers and merchants. Being an online classified website, it is primarily concerned
with giving users the precise selection of goods they're looking for. Around 800,000 unique users
every month come to Hamrobazar.com to purchase and sell things.
If we want to promote or list our product/service through hamrobazar.com, we have to follow
following steps;
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● At first, click on "login" and then "get started." Now, fill in your details (full name,
mobile number, and then generate a password). Then you can sign up.
● The site sends you an OTP code, which you have to enter.
● Next, you can login to the site using the number and password.
Fig 3: sign up page.
● After you are logged in, you can change your personal information whenever you want.
● Then, if you are a seller, you can add four pictures and their details and create an ad for
your product/service.
● While posting an ad, we have to choose a suitable category for our ad, then fill up the
form with the description, price of the product.
2.5.9 E-marketing
Human behavior and nature are so dynamic. We constantly want to change, and our likes and
preferences change with time, trends, and technology. Realizing this nature of human behavior
and the large increase in the number of internet users in Nepal, the founder of Hamrobazar.com
saw an opportunity and founded this platform around seven years ago.
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Hamrobazar.com has made it possible for their customers to use their service for free, allowing
them to buy and sell their products at any time. The reason for the popularity of hamrobazar.com
is:
● Easy and catchy name to remember
● Back then few e-commerce site that provides buying and selling of goods
● Cheap way of advertising your product and services
● Easy and free to use
● Easy in dealing products(Find an item, Contact the seller, Finalize the Deal)
● Wide variety of product and services
● Easy in maintaining user’s product in control panel
Hamrobazar.com is reported to have around 50,000 unique visitors who use the site for buying
and selling purposes. Hamrobazar.com E-marketing is based on six pillars
● Freely offering its product and service
● Providing wide range of products
● Using existing communication system
● Using customer-friendly interface
● Easy scaling and mining the products
● Utilizing universal behavior and mentalities
Hamrobazar.com has focused its marketing efforts on some key strategies like continual website
improvement, and social media advertising platforms (Facebook, Twitter, Linkedin) have
become its backbone to attract users toward them. The variety of products that Hamrobazar.com
offers in different categories with different product lives suggests a large degree of stability in the
e-commerce field.
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Chapter 3: Conclusion, Lesson Learnt and Recommendation
3.1 Conclusion
Despite being the leading buying and selling marketplace for new and used products and
services, Hamrobazar.com needs to improve several aspects of its business in order to make
online marketing more effective, efficient, and trustworthy. It needs to adapt measures to qualify
the products and services, so that customers can trust the site easily. Although, hamrobazar.com
has developed an app through which it is convenient for users to navigate, this site needs to focus
on more advanced features.
This report provides an analysis of the procedure for logging into the site as well as detailed
information about the website. The main objective was to analyze the features of
Hamrobazar.com, its effectiveness, its reviews from general customers, and its drawbacks.
When doing online shopping, the buyer and seller may be concerned about their data being
intercepted by third parties who may misuse it, or it may be difficult to trust the images and the
individual who may defraud them. Thus, one of the main features of this site is, that customers
can feel the product physically before purchasing it. A customer can set up a meeting by
interacting through phone calls. One can examine the product before buying it.
Also, Hamrobazar.com asks the seller to verify their contact number to prevent fake ad/ spam
postings.
3.2 Lesson Learnt
Working with the team and writing a report about Hamrobazar.com has been a fantastic
experience thus far. First of all, we all had the opportunity to explore such interesting websites.
We got to know about the strengths and weaknesses and other essential features of
Hamrobazar.com. With the continuous discussion and involvement with the basic research of
Hamrobazar.com, we have been able to acknowledge the following understandings:
● We have detailed knowledge about the main features of Hamrobazar.com.
● We have known the business model and network security used by this website.
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● We have got familiar with the strengths, weakness, opportunities and threats of
Hamrobazar.com
● We have learnt that a good teamwork and collaboration can lead into better findings and
result while writing report.
● We are now capable to do research about any other different websites and create report
according to them.
● We have got ideas about creating accounts in this site and how we can post any ads.
● We have also learnt about some of the drawbacks that this website can improve in near
future.
● We have also learnt that internet is a great promotional vehicle as well communicating
channel that connects buyers and sellers.
3.3 Recommendations
Hamrobazar.com has benefitted so many users, though the website has to improve certain things.
Some of them are mentioned below:
● Sometimes, people love free gifts and giveaways, hamrobazar.com can organize such
campaigns than can encourage more users to follow this Hamrobazar app.
● Different marketplace has been slightly taking place of hamrobazar.com like, Facebook
marketplace as well instagram market place. Hamrobazar.com should focus on inventing
more features that can ensure more security and quality products that will differ this
e-commerce site from other marketplace.
● Hamrobazar.com should act as medium for verifying and qualifying the products to
minimize fraud ads.
● Security and fraud prevention must be top most priority that can earn more customers.
● Hamrobazar.com should shift existing users to the new updates and understand how to
handle the traffic.
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References:
[1] Hamrobazaar, official website- {www.hamrobazaar.com}
[2] ICT Frame website- {ICT Frame}
[3] ICT Frame, hamrobazaar sales-
{https://ictframe.com/online-platform-hamrobazar-com-sales/}
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