Trip Advisor Stakeholder Planning Presentation

TRIP
ADVISOR
STAKEHOLDER PLANNING

INTRODUCTION
– Stakeholders form an integral part
of the enterprise and in
association with this, it becomes
critically important for the
enterprise to ensure that it is
being able to deal with the
different stakeholders in an
effective manner.
– The main aim of the assessment
is to outline the issue which is
being faced by the chosen
company, Trip Advisor and will
seek to identify the manner in
which the enterprise will be able
to resolve the issues which are
being faced by it (Fool.com 2020).

THE ISSUE
– Although the Trip Advisor operates on one of
the country`s largest travel platforms.
– The stocks of the company have gone down
to a great extent to 44% as a result of
declining hotel bookings
– The revenue of the firm has also declined to a
great extent.
– The company has had weak visibility on
Google search results as well (Freeman 2015).
– This loss of values of the stock has led to the
fall in share prices which has affected the
investors and the shareholders alike (Jones,
Wicks and Freeman 2017).
– Hence, the given presentation aims to resolve
this issue and provide a recommended plan
which will improve the particular scenario and
restore the stakeholder relationships in the
organization (Ketokivi and Mahoneym 2016).
(Source: Fool.com 2020)