The Triple Layered Business Model Canvas

TRIPLE-LAYERED (SUSTAINABLE) BUSINESS MODEL CANVAS
Source: Joyce, A.; Paquin, R. & Pigneur, Y. (2015): The triple layered business model canvas: a tool to design more sustainable business
models,
ARTEM Organizational Creativity International Conference, 26-27 March 2015, Nancy, France.
ECONOMIC Business Model
Define your Sustainable Business Idea (incl. main products/services (lines/types/categories), and role of your business, e.g.
producer, wholesaler, retailer, etc.:
Key Partners

The key partners of the
construction business
idea will be include the
likes of the different
types of the
stakeholders involvedin
the business and the
suppliers in the
construcion business.
The key partners in this
cse are the;
a. Suppliers
b. Labouerers
c. Stakeholders
Key Activities
 The key activities
includes thelikesof;
a. Value proposal
b. Presenting value
for the
construction
materials
c. Ensuring best
quality
construction
materials
Value Proposition
 The value proposition
for the suppliers;
a. Good profit
b. Proper business
 The value
proposition for the
customers;
a. Best Quality
construction
materials
b. Best prices in the
market
Customer
Relationships
 The customer
reslationship msut be
establishedbeyond
the commercial
needs. Some of the
major features of the
customer relationship
includes;
a. Transparency
b. Best Quality
c. Best value
proposal
Customer Segments
 The customer
segementation is as
follows;
a. Demographic
segmentation
b. Segmentation
based on
capability
c. Geographical
Segmentation
Key Resources
 The majorresources
for the organization
includes;
a. Finance
b. Manpower
c. Transportation
sources
Channels
 There are different
channels for reaching
out to
customers.Some of
them are as follows;
a. Communicaiton

TRIPLE-LAYERED (SUSTAINABLE) BUSINESS MODEL CANVAS
Source: Joyce, A.; Paquin, R. & Pigneur, Y. (2015): The triple layered business model canvas: a tool to design more sustainable business
models,
ARTEM Organizational Creativity International Conference, 26-27 March 2015, Nancy, France.
channels
b. Local campaigns
c. Promotional
campaigns
Cost Structure
 Revenue through annual sales and Promotional and Marketing
campaign
Revenue Streams
 The revenue streamsdepends on the ability or capability to
promote the construction materials
ENVIRONMENTAL Business Model
Define your Sustainable Business Idea (incl. main products/services (lines/types/categories), and role of your business, e.g.
producer, wholesaler, retailer, etc.:
Supply Chain
 A well structured
supply chain involving
a large range of
suppliers is key to the
formation of a
sustainable business
model.
Production/Operations
 Theproduction/
operationsof the
business model can
achieve suustainability
by means of using
contemporary
business activities and
business success in
themost effective
manner.
Functional Value
 The functional value
of the production
depends on the
amountof goods that
the buyer buys and
the revenue earned
from them.
End-of-Life
 The end of life for a
good comes forward
at the maturity stage
where the product
cannot be used
anymore.
Use Phase
 The use phase can
define the end of the
life of the goods.