True Buch Kombucha Business Analysis
Added on 2021-05-25
15 Pages3684 Words222 Views
True Buch Case Study 1TRUE BUCH CASE STUDYBy (name)Student’s NameProfessor’s NameCourseDate
True Buch Case Study 2Executive Summary Generally, True Buch’s main success factor was their commitment to slow, but a purposeful selection of retailers whose values aligned with theirs. This success element was further influenced by the company’s awareness of its ability constraints in their local market. Despite thestiff competition in the kombucha market, True Buch has managed to maintain a competitive edge through its sustainable enterprise model. This model has been applied in every decision-making level of the firm, as every marketing item must have various uses. Consequently, the latter uses theoretical concepts of strategic control to maintain its success factor. For instance, True Buch utilized this approach when they prioritized on producing a “handcraft made kombucha” drink using organic ingredients that could be sourced locally. As a result, they were able to attract and retain the local market through its locally made kombucha.
True Buch Case Study 3Contents1. Introduction...........................................................................................................................................41.2 Scope of the Report..........................................................................................................................42. Primary Success Elements of True Buch in Their Home Market to Date.........................................52.1 Market Evidence..............................................................................................................................52.2 Theories and Concepts....................................................................................................................63. Challenges that True Buch Faces in Growing Their Present Market and Client Base....................7Problem Statement................................................................................................................................74. Other International Markets that True Buch Can Expand Into.......................................................84.1 A Pyramid Principle Approach......................................................................................................8Beginning with the Answer First......................................................................................................8Overview of Supporting Arguments................................................................................................9Logical Order of the Supporting Ideas..........................................................................................125. Conclusion............................................................................................................................................13
True Buch Case Study 41. IntroductionConrad and Louisa Ferrel uncovered kombucha while touring the Asian continent. Conrad, a celiac victim, created a taste for this enflamed tea as a substitute to beer, and began brewing it at home. According to Louisa, she developed a taste interest for kombucha due to its enzymatic properties after she was diagnosed with an auto-immune infection. After five years, the couple quit their jobs as chartered accountants, and began True Buch. Presently, the companyis a commercial draught kombucha firm, which brews Cochrane utilizing local suppliers and produce like tea from “The Naked Leaf” in Kensington, where the couples reside. Shortly after entry in the kombucha marketplace in Calgary, Alberta, the firm experienced massive growth. This is because the company sold its beer from reusable kegs, and in single-serving bottles at local retailers and markets. Unfortunately, with such high demand for its items, the company struggled to keep up with the high demand. This is because the reusable kegs that were on various sites at retailers needed maintenance and replenishing, and the all-out outcome of the home-made bottling line was 1,000 single-serving bottles daily. Additionally, the firm’s production space was at its maximum capacity, and the proprietors had no more left to invest. Fortunately, when True Buch was established, the couple had a vivid vision of how they would grow their business, and their goal was to attain one million dollars in revenue by 2020. Due to this fact, they were ready to devote their time and effort required to get there. 1.2 Scope of the ReportThe report focuses on establishing the primary success elements of True Buch in their home market to date. Also, it focuses on the fundamental challenges facing the latter in growing their existing client base and market. Besides, the report assesses other international markets that TrueBuch can expand into.
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