Assignment on Hong Kong Disneyland

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Hong Kong DisneylandChan Yi Ling (40510596)The School of Continuing and Professional Education, City University of Hong KongEdinburgh Napier UniversityTSM08906 Visitor Attraction ManagementMs. Anna LeaskDecember 23, 2020Word count: 1994
TSM08906 VAM Assignment TwoContentContent...........................................................................................................................2Introduction....................................................................................................................3Core Resources, Products & Stakeholders.....................................................................4Key Management Issues................................................................................................5Effectiveness of the Management Tools........................................................................9Recommendations........................................................................................................12Conclusion....................................................................................................................15References....................................................................................................................16Appendices...................................................................................................................172
TSM08906 VAM Assignment TwoIntroductionHong Kong Disneyland (HKDL) is located on Lantau Island in Hong Kong's NewTerritories. HKDL is the essential part of Hong Kong Disneyland Resort, includingthe Inspiration Lake, Hong Kong Disneyland Hotel, Disney's Hollywood Hotel, andDisney Explorers Lodge. The construction and operation of HKDL are managed byHongkong International Theme Parks Limited, owned by the Hong Kong SpecialAdministrative Region Government and The Walt Disney Company.The park has reached 35 hectares and day capacity of 42,000 visitors and themed withfairy tales and Disney characters with the slogan "The happiest place on earth". Theannual attendance hit 6.5 million in 2019, about 41% Hong Kong visitors, 33% fromMainland China, and 26% from other countries (HKDL, 2019).3
TSM08906 VAM Assignment TwoCore Resources, Products & StakeholdersThe most critical resource of HKDL is the excitement and dreamy atmosphere thatDisney always creates to the people. Other is its human-made fantasy park. The parkcomposed of the Main Street, U.S.A., Grizzly Gulch, Mystic Point, Tomorrowland,Toy Story Land, Adventureland, and Fantasyland seven themed areas. (Figure 1 showthe current Hong Kong Disneyland distribution.The core product includes talk and photo-taking with the entity Disney-characters, thethrill rides with various Disney theme, live performances, souvenirs, food &beverages, hotels, and all items bring the magic of Disney stories to real life.The stakeholder of HKDL including Hongkong International Theme Parks Limited,the Government of the Hong Kong Special Administrative Region, the Walt DisneyCompany, employees, visitor, residents, Hong Kong taxpayers, Hong Kong TourismBoard, and its competitors.4
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