TUI Group: A Case Study on Goals, Operational Issues and Future Plans

This case study provides an overview of TUI Group, a leading integrated leisure company, focusing on its business goals, current operational issues, and future plans. It highlights TUI's goals, including its aim to be the world's leading tourism operator, its commitment to sustainability, and its efforts to reduce its carbon footprint. The study discusses TUI's services, vision, and past operations, emphasizing its adaptation to a new model for integrated holiday experiences. It also addresses current operational issues, such as the environmental impact of its operations, including waste, resource utilization, and carbon emissions from air travel. Finally, the case study outlines TUI's future plans, including market expansion, investment in R&D, and initiatives to minimize carbon intensity and promote sustainable tourism. The document is available on Desklib, where students can find past papers and solved assignments.

TUI GROUP
OVERVIEW OF THE CHOSEN ORGANIZATION
TUI group is known as the world growing integrated leisure
tourism business. Into TUI family, three are currently 6 European
airlines, 12 cruise ships and innovative portfolio of hotel that
provides around 210, 000 beds. Additionally, they have networks
of tour operators, available online as well as by travel firm Europe
wide. They also have about 220 trusted brands into 180 countries.
In addition to this, they serve above 30 million consumers. By its
talented team and extensive brands portfolio and business, they
facilitate an end to end holiday experiences. Also, it renders a
higher quality consistent consumer journey which undertakes all
from bookings and reservations, to hotels, flights and others
(Aburumman, 2020). They have around 12, 500 staff all over the
United Kingdom. Some of their services are:
Individual SERVICE
With regards to organizing your vacation, you can tap on our site,
fly into one of our stores, send off our application or call our
contact focus. While you're away, our day in and day out TUI
Experience Center means our worldwide group of movement
specialists are close by to help at whatever point you really want
us, while the TUI application allows you to control your vacation
from the center of your hand. We're focused on securing the
planet, as well, by effectively paying special attention to the
climate, neighborhood individuals and natural life in the spots you
love to visit.
HANDPICKED HOTELS
Each of our lodgings are handpicked by our group of occasion
specialists. We likewise offer inns where we've planned the full
insight… Within our TUI BLUE assortment, you'll track down
inns that emphasis on families, couples and credible encounters.
TUI SENSATORI is about extravagance, TUI MAGIC LIFE
presents All Inclusive fun, ROBINSON is right on target for
exercises and RIU puts administration at the focal point of things.
We've likewise made assortments of occasions - like A La Carte,
Platinum, and Small and Friendly - to make it simple for you to
track down your optimal inn.
Customized EXPERIENCES
Our vacation portfolio ticks off everything from ocean side
occasions and city gets through to lakes and mountains
excursions. We additionally offer visits, that let you experience
extraordinary spots like Costa Rica, Japan, and Australia in a
shiny new way, and multi-objective excursions with north of
5,000 blends to browse. Besides, our adaptable flight choices, taxi
moves and departures from your nearby air terminal mean you can
VISION
The key vision of TUI group is to identify the world’s diversity,
expanding new horizons, experiences international countries as
well as culture: travel broadens individual’s minds. Along with this,
at TUI, they also develops unforgettable memories for clients all
over the world as well as make its dreams comes true (Schäfer,
2020).
PAST OPERATIONS
In respect to TUI, they have enormous reputation of traditional
travel operator which has adapted a new model that assisted the
business for becoming an integrated effective holiday experiences
providers. So, in order to attain the key vision respective company
has invested more energy and formulate innovative holidays for its
valuable clients. It is the key aspects that differentiate itself from its
competitors (Filimonau, Derqui and Matute, 2020). Furthermore, in
order to develop the business much efficient and effective within
travel and tourism industry, The TUI group have adapted distinct
strategies which aids them in reducing the affects towards
atmospheres. Within year 2012, the entity have propelled
sustainable holiday plan that was main step taken for its
involvement to feature above 3000 hotels expertise as much
accompanied with minimisation into particular consumption
GOALS
The goals mainly represent the results from anticipated adapted
tactics. Moreover, the key 5 goals of respective organisation are:
 To obtain the growing position as tourism operator all
over the world in upcoming future.
 To position themselves as one of well known and biggest
tourism firm.
 To involve huge number of clients towards business.
 To execute sustainable activities into business operations.
 To perform fuel effective airlines into Europe as well as
save around 20000 tons of carbons.

REFERENCES
Aburumman, A.H., 2020. The concept of global governance in
tourism franchises: a case study of TUI group.
Entrepreneurship and Sustainability Issues, 8(2), p.1321.
Filimonau, V., Derqui, B. and Matute, J., 2020. The COVID-19
pandemic and organisational commitment of senior hotel
managers. International Journal of Hospitality Management,
91, p.102659.
Jones, P. and Comfort, D., 2021. Tourism Companies and Animal
Welfare. Athens Journal of Tourism.
López-Sánchez, Y. and Pulido-Fernández, J.I., 2019. 15 Keys
Strategies to Promote the Incorporation of Sustainability in
Tourists’ Behaviour. Sustainable Destination Branding and
Marketing, p.163.
Page, S.J. and Connell, J., 2020. Tourism: A modern synthesis.
Routledge.
Schäfer, J.C., 2020. The case of TUI: sailing into a bright future or
sinking like Thomas Cook? (Doctoral dissertation).
CURRENT OPERATIONAL ISSUES
The present operations of TUI have crucial influences upon
atmosphere. Moreover, it operates various kinds of business like
hotels, airlines and others those outcomes in reduction of local
natural resources, pollution and issues regarding waste.
Additionally, the company’s operations always put few pressure
upon natural resources’ due to taking much time and places. TUI
is the main travel bunch, the quantity of vacationers are likewise
extremely high which results in over utilization of water (Jones
and Comfort, 2021). Hardware, supplies, generators and
transportation leads in discharge of ozone harming substance.
Other than this, one of the best dangers to the climate most
importantly examined above is air travel. The organization
possesses around 150 carriers which fly around the world of the
world. Very nearly 75% of the ozone harming substance is being
produced because of this flight industry. Moreover, there has been
an augmentation of thirteen percent in the CO2 discharge since
the year 2013 and this is all a result of proceeded with
development of ubiquity of air travel among the customers. Also,
there are few operational problems which impacts organisational
development such as culture of business, ineffective management
system, inappropriate adaption of technologies, gaps in
knowledge and others (Page and Connell, 2020).
Other than this, for holding a leadership position in the
market, Thomson travel group has continuously embraced the top
niche in their delivery of services and has adopted the new trends
coming in the market. Additionally, the company has also
restructured and re-branded their firms for the same group to
attain higher growth. Even the business models were altered from
time to time and incorporate internet technology for offering
information to tourists. Differentiation strategy was utilized by
TUI for making sure that they offer unique along with high
quality services in comparison to their competitors.
FUTURE PLANS
In respect of the future plans of TUI group, there are various
strategies that they have planned to obtain for increasing highest
share market and attain competitive edge. So, In relation to the
market growth, respective organisation plans to explore its business
development through launching its existent items within new
markets and for it, large investments is being planned for R & D to
identify effective markets (López-Sánchez, and Pulido-Fernández,
2019). Additionally, this is known that internet is playing vital role
in preferences of holidays of individuals. Video chats, virtual
holidays and others would be new aspects. While on other side, In
context of their product formulation, they plan to perform much
carbon effective airline that would able to assists them to minimise
carbon intensity and their practices through across 10 % by a year.
Along with this, they also invested about €10 million per years to
maximise optimistic tourism influences through TUI care
foundation development to support their work.
.