Sustainable Tourism: A Case Study of TUI Travels

This poster explores the operations of TUI Travels, a British travel group, in the context of sustainable tourism. It provides an overview of the organization, its past operations, and the challenges it faces. The poster also discusses the present and future operations of the organization, its vision, and its goals. The poster concludes that sustainable tourism is crucial for the performance and productivity of the organization in social, economic, and environmental aspects.

Vision of the organization:
The established vision of the organization is based on overcoming the challenges
relative to sustainable tourism in order to enhance the overall operation of the
organization and provide a better experience to its customers in the long term
aspect. In addition to this, the vision of establishing sustainable tourisms will
allow the organization to reduce its overall cost as well as consumption of energy
which will have a positive impact on the surrounding environment. Moreover, the
vision of the organization is also focused on providing essential support to the
small local activities of the region in order to not only fulfill the aspect of social
elements but promote economic growth as well. This will allow the business to
establish vital relations with the local community of the region. It will also help
the organization to promote both culture and the products of the local area in an
effective manner. The vision of the organization is to also vital to raise
awareness relative to the needs and issues of the environment and how they can
be solved in order to develop sustainable tourism for the future. The business also
consists of the vision to develop and establish new infrastructure within the new
sustainable business sector of tourism. The vision of the organization will enable
it to promote and improve the overall quality of life of the local population in
both economical and socio-cultural aspect.
Future operations of the organization:
The future operation of the organization consists of various sustainable
strategies that will help the business enhance its operation in an effective
manner. It will help the business to promote sustainable tourism in an
optimal way and will further help the business to achieve its set goals
and objective relative to long term. The strategy of the organization in
context to sustainable tourism consists of utilization of electric vehicles
in order to reduce the overall consumption of fuel which will have a
positive impact on the natural surroundings of a region. Moreover, the
future operations of the business are based on continuous education of
its employees on the concept and importance of sustainable tourism and
how they can enhance overall experience of its customers and the local
community of the region. Furthermore, the future operations of the
organization are focus on effective utilization of its resources in order to
gain the most productivity out of them and ensure its able to maintain a
high level of performance within its business operations.
Goals of the organization:
The overall goal that is established by the organization is to provide its customers with the
best experience possible and incorporate the concept sustainable tourism as well. The
organization has stabled its goals to promote and implement sustainable tourisms as it will
allow the organization to lower its overall ecological impact and reduce its carbon foot
prince. This will help the business ensure that their operations are not negatively
impacting the natural surroundings to tourist destinations. In addition to this, it will allow
the business to ensure it is able to reduce the overall amount of waste and pollution
produced which will help in enhancing the experience of both the tourism as well as the
local community of the destination. Moreover, the organization is focus on the goal of
providing essential support to the local community as well in order to promote growth and
enhance the experience of local community. Furthermore, the business through the goal of
sustainable tourism wants to promote its travelers to be more conscious relative to their
choice in order to promote a positive cross culture experience and pay emphasis on
developing crucial relations with the local community in order to preserve the natural
heritage of the region.
Past operations of the organization:
The past operations of the organization consists of activities that were ineffective
in developing sustainable tourism. The organization is faced with various issues
within its organization operations which hinder its ability to maintain
sustainability. The various challenges include the aspect on not being able to
measure the overall amount of carbon footprint generated by the businesses along
with improper management as well as allocation of organization resource. This
reduces the overall performance and productive of the business hindering its
potential growth within the tourism sector. In addition to this, the past operations
of the business generated large number of waste that negatively impacted the
overall experience of their customers as well as of the local community and
increase the cost for the organization. Moreover, all the various factors impacted
the goodwill and its brand image in the market which consists of its CSR. This
made it crucial for the organization to pay emphasis on the establishing suitable
tourism in order to enhance their brand image within the market and ensure that
they are able to provide the best experience to its customers and the local
community of a region through their sustainable business operations.
CONCLUSION
From the above poster it can be concluded that, it is crucial for a tourist
organization to promote and establish suitable tourism within its
business operation in order to enhance its overall performance as well
as productivity. In addition to this, it allows a business to provide high
level of experience to tis customers along with the local community of
the region. Moreover, the organization through suitable tourism will be
able to develop a positive brand image in the markets and effectively
fulfill its CSR. Furthermore the poster is able to conclude that there are
various strategies and methods that can be utilized by an organization
in order to overcome the challenges of sustainable tourism. The concept
of sustainable tourism provides essential support the perfaronce as well
as productivity of the organization in social, economic and
environmental aspects.
INTRODUCTION
Sustainable tourism is the concept the pays emphasis on covering and establishing a complete tourism
experience which consists of aspects that are concerned with economic, social and environmental issues
as well as focuses upon improving the overall experience of tourists and helps in addressing the needs
of the host communities. The following poster will focus on the operations of TUI travels which is a
British travel group. The organization was established in the year of 2007 and is headquartered in
Crawley, England, UK. The following poster will effectively provide an overview of the organization
along with its set goals. In addition to this, the poster will highlight the overall vision of the
organization along with its past operation. Moreover, it will also focus on highlighting its present and
future operations in context to developing suitable tourism along with various challenges that it
encounters.
Overview of the organization:
The concept of sustainable tourism is gaining importance day by day which has forced organizations to
use their resources in a way in order to meet the overall needs and want of the market in context to
sustainable tourism. The poster is bases on the investigation related to the problems encountered by
travel and tourism if sustainability is not maintained. The organization for the poster is TUI travels
which is a British travel group and headquartered in Crawley, England, UK. The organization provides
various services to its customers and operates in over 180 countries and has over 30 million customers.
This makes it crucial for the organization to pay emphasis on the concept of sustainable tourism and
focus on achieving the three vital pillars of sustainability which are social, economical and
environmental. Although there are various challenges that influence he overall development of
sustainable tourism and are important for the organization to identify in order to develop suitable
strategies as well as methods in order to overcome them. This will allow the business to promote
innovation within its business operations and gain the ability to achieve its set organization goals and
objective in an effective manner.
Title and Student names/ID/ Tutor name
REFERENCES
Books & Journals:
• Edgell, D. L., 2019. Managing sustainable tourism: A legacy for the future. Routledge.
• Eslami and et. al., 2019. Community attachment, tourism impacts, quality of life and residents’ support for
sustainable tourism development. Journal of Travel & Tourism Marketing, 36(9). pp.1061-1079.
• Higgins-Desbiolles, F., 2018. Sustainable tourism: Sustaining tourism or something more?. Tourism management
perspectives, 25. pp.157-160.
• Lane, B., 2018. Will sustainable tourism research be sustainable in the future? An opinion piece. Tourism
management perspectives, 25. pp.161-164.
• Nguyen, T. Q. T., Young, T., Johnson, P. and Wearing, S., 2019. Conceptualising networks in sustainable tourism
development. Tourism Management Perspectives, 32. p.100575.
• Roxas, F. M. Y., Rivera, J. P. R. and Gutierrez, E. L. M., 2020. Framework for creating sustainable tourism using
systems thinking. Current Issues in Tourism, 23(3). pp.280-296.
• Ruhanen, L., Moyle, C. L. and Moyle, B., 2019. New directions in sustainable tourism research. Tourism Review.
Present operations of the organization:
The present operations of the organization are based on the implementation of sustainable tourism in
order to provide an enhance experience of its customers along with the local community of the tourist
destination. In addition to this the organization is has based its operation of providing essential
economic support to the local activities of the region in order to enhance growth and development.
moreover, the present operation of the business pay emphasis on providing the correct guidance to their
customers in order to enable them in making better sustainable decision when traveling in order to
establish a better cross culture experience. Furthermore, the present operation of the business have a
lower impact on the surrounding environment which enable the business to save cost as well as develop
a positive CSR within the market. This allows the business to attract largest customer base for the
organization and ensuring it is able to enhance its brand image in the market. The present operations of
the organization are also able to reduce the overall production of waste and pollution that has allowed it
to reduce its carbon footprint through sustainable activities.