Analysis of Food Industry and Entrepreneurship

The provided document is an assignment that delves into various aspects of the food industry and entrepreneurship. It includes references to several books, journals, and studies on topics such as stimulating adolescents' seafood consumption, developing strategies for improving casual-dining restaurants' service quality, and promoting healthier food in independent takeaways. The assignment likely requires students to analyze and discuss these research findings in the context of marketing and entrepreneurship.

TURNING A VISION
INTO ACTION

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 new venture and identifying the target market and competitive analysis:.............................1
P2 Tangible and intangible
resources that would be required for the launch of a new venture:...........................................2
P3 Credible proposal to launch a new venture:...........................................................................3
P4 Description on the term that to assess the skills and capabilities required to launch new
venture and how they are to be developed..................................................................................4
P5 Description on the promotional activities and channels. ......................................................7
P6 Define the proper promotional plan for both launch and pre-launch. ...................................7
P7 Itemized monthly cash budget for pre-launch phase of the period of 12 to 18 months. .......8
P8 Define the appropriate legal form for chosen venture.........................................................10
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Turning vision refer to the planing and strategies which organization used for
development of new product or venture in enterprise. It also refers your vision are present in real
life. In this report include the mid house summer trying to introduced vegan food range in the
market. And organization make business plan for increasing their small business form that
products. In this report also include the new venture and target market an undertaking
competitive analysis and tangible and intangible resources that would be required of the launch
new venture (Schrettle and et.al., 2014). It report also include the credible proposal to lunch new
venture and skills and capabilities required to new luncher and promotional activities and
promotion planes of the new venture. It report also include the cash budget for the pre-launch
phase and legal form of the venture stating why id has been chosen.
TASK 1
P1 new venture and identifying the target market and competitive analysis:
New venture of Mid house summer lunch vegan food range which is healthy drinks and
food for health conscious people who highly conscious for the diets and their weights. Maintain
the organizations present on market to growth of the small enterprise and also help for those
people who are diet conscious. Mid house summer also provide many healthy drink and food but
they newly lunch vegan food range which very beneficial for gym people who work out In gym
and they want healthy drink and food during the exercise. Company main aim to present this
vegan food range in market to target market for those people who are highly conscious about
their lifestyle and maintained body (Rowledge and et.al., 2017).
Target market- The began food range special to target those people who have cholesterol
problem and highly weighted person and gym people. Organizations main to target market
because this unique and venture and their scope is most in the because few people are present
those venture in market and mid house summer is present very different products in market. This
vegan food range is most important for those people who are maintained their body and their
those people who over weight. This benefits to people help weight loss and also help to provide
energy in drinks. The speciality to target market this vegan food rage is highly protein products
and also gives energy and help to reduced weight and reduced cholesterol problem in person.

Competitive analysis – Mid house summer present the vegan food range to give competitive
advantages to their competitor because this small enterprise present competitive healthy drink
and food products which is most beneficial to people to reduced their weight and gym people
who are daily exercise and they ant energy drink and food in their lifestyle. The vegan food also
target those competitors which are only provide energy drinks in the market and vegan food
range is energy drinks plus help to weight loss. The main aim to provide vegan food in the
market to scope of this venture because this unique and new venture are help to make scope in
market and help to make goth of the company (Glickfeld and et.al., 2014).
P2 Tangible and intangible resources that would be required for the launch of a new venture:
Tangible resources-
Tangible material and resources like various machines and ingredients which help to
make food for people and old recipes of drinks food of the organizations which to help to make
those foods for the people to solved their health related problems. The tangible resources are
human resource, financial resource like, education resource, chiefs and ingredients etc. in details
those help to lunch new ventures are-
 Chiefs- to lunch the vegan food range chiefs are played most important role in
development new venture. This only who are making this vegan food range to provide
good test and healthy food to the people and also healthy of those people who are health
conscious
 Human resource- Mid house summer organisation human resource decide to make those
products which are beneficial for those people who are health conscious and also trying
to loss weight.
 Education resource – resource help to learn about the venture which launch in market.
Also, study of the vegan food range which effects and benefits to the normal people. To
clearly studies and after examine then lunch vegan food range in market.
 Ingredients- this re who mixer of the vegan food range. All those ingredients help to
make good food in the market and also helps to developed good style food for the health
conscious people.

 Intangible resources- Intangible resources are which help to lunch the venture
intangibly like software and online service those help to examine all study in online to
launch vegan food range in market and what also study about the all, kind of procedure
which help to understand the need of the vegan food in market.
The main tangible resources for vegan restaurant as-
Building for MHS- In order to open new restaurant, the place and cost of building must be
analysed so that budget can get prepared. Thus, multifunctional modular building system need
hue investment and big amount of capital so that all things can be planned well.
Machineries- In order to do the services timely and effectively the restaurant need some modern
equipment. With the help of better machines the entire process can be carried out effectively. For
this budget must be prepared.
Labour cost- The cost of labour must be estimated so that entire process can be carried out
effectively.
P3 Credible proposal to launch a new venture:
Mid house summer lunch the new venture and the credible proposal mainly depends on
organization's mission, vision, goals, marketing objectives, promotional tools, monitoring
techniques, and budget etc.
 Mission- Mission of the Mid house summer is to lunch new venture in the market to
target the health conscious people and those people who are trying to loss their weights. It
is more beneficial for medic ail issue people like those people who have cholesterol
problem.
 Vision- Vision of the mid house summer target the market and growth of the company
and provide people to healthy food and that effects going to the people health which more
beneficial of food heath conscious people.
 Goals- the goal of the Mid house summer is make the largest healthy food supplier
company and also make large enterprise in UK. Organization main goals to provide
people to better healthy food which are reduced the problems of health related (Glickfeld
and et.al., 2014).

 Location- In order to launch the restaurant effectively, the better place must be selected
so that customer can get attracted towards it easily. This will help to carry out the whole
process in better manner.
 Marketing objectives- The main marketing objective of the Mid house summer is to
provide people to vegan food range those foods are beneficial for health conscious
people. In other hand Mid house marketing objectives refer the company popularity in
market and their annual income and people healthy reactions.
 Promotional tools- Mid house summer used the promotional tools like they promote
vegan food range to the social sites, advertisement on television and radio, newspapers.
From that tools promotion the new venture in the market and promote each service of
vegan food range. And also define all benefits and how eat them.
 Monitoring and techniques- in this Mid house summer used the monitoring techniques
like employees target the average of selling food in the market and how many people are
used food in the market and like dislike all procedures average to calculating employees
in organizations with their own software.
 Equipments- The equipments as kitchen accessories and machineries are needed to be
taken so that all process can be carried out in better mode. This all are needed to be
proposed so that each thing can be carried out in better mode.
 Budget- budget are annual report of the organizations which define the all over average
performance of the organizations (Hill and et.al., 2014). Mid house summer define the
annual budget of the new venture in the organizations to define the annual report of the
new venture.
 Legislation- in Mid house define all rules and regulation of the company and also define
the all over cost of the company. It also refers to organizations legal formalities and asset
of the company.
P4 Description on the term that to assess the skills and capabilities required to launch new
venture and how they are to be developed
Restaurant offering vegan food
The skills and capabilities required to launch a new venture is for opening the restaurant
first you should understand the taste of the customers which type of food they prefer then you

should try to open such a restaurant which is unique and offered food at cheap rates and there is
quality and what services will make it different from the rest of the restaurant. It should fulfil the
expectations and taste of all age groups. We must see that by offering all this we are also earning
profit.
There are basically 4 most important skills to open an restaurant
1)peoples skills: As large number of customers visit restaurant so the people managing the
restaurant should have great peoples skills to manage them like they should be friendly and
interactive because if they interact nicely then people will like it and if there is some worst
situation they should also posses some professional skill. If they do not have peoples skills it will
create a negative impact on people and the people will not like the restaurant and hence they will
not prefer to come to the restaurant and it will suffer the loss
2)Leadership skills: This is one of the most important skill the manager should be such that it
should not only be willing to listen to the needs of the customers but they should also try to listen
to the demand of the employees working. In case there are not enough seats in the restaurant and
the manager don't want to lose its customer then it should suggest such an idea that will help him
in not having loosing his customers. Leadership skills should be such that are sought by and
followed by others and much do each and everything by consulting employees band take a such a
decision keeping all things in mind.
3)Finance skills: There are many finances to handle in a restaurant like paying to the employees
buying of materials electricity bills etc. so a person should possess good financial skills so that
they can manage all of this in an organised manner because if there is inaccuracy in this the
restaurant may suffer looses so everything should be well maintained
4)Creativity skills: A creative plan should be ready because creativity is required in decorating
the restaurants designing menus there should be a plan which stands out unique like if there is a
theme we can design the restaurant according to that theme because our main motive is to catch
the attention of maximum crowd so a creative idea should be there to stand unique in the long
run.

We should have the capability to attract maximum crowd by marketing we should develop such
a market strategy that reaches to maximum number of people like giving ads in the newspaper or
promoting our restaurant on the social media and the ads should be catch.
The capability to earn the profit by developing such a strategy that maximize our profits and this
involves keeping the contact if suppliers who will sell product at low cost
To make it unique we should have the idea of how to buy a unique cutlery and keeping uniform
for all people working in the restaurant.
As it is a start-up at first our aim must be to have a major customer base and then only we can
think of our profit and we must fulfil the requirements of the customers so we should collect
feedback from the people visiting the restaurant that according to them how are the services and
tastes and if there is anything we need to improve or work on
We should open restaurant in such a place that is accessible by all the people and people do not
have difficulty in reaching that place.
These skills can be acquired and developed by participating in extra curricular activities which
help us to learn about teamwork how to work with a team and lateral thinking which means what
be should improve to increase our sales and writing our ideas down so that it will help us manage
the people as well help us in thinking about ideas that are new and innovative and which hell us
to out-stand in the market.
Through our home life because if we do things in an organised manner in our home and plan
everything beforehand it will be in our habit to do everything in a planned and organised
manner.
Through various courses and classes we can learn these skills and acquire them in our daily life.
There are various institutes which provides us training for developing skills.
Participating in public will help us became confident and help us to interact with people in an
efficient manner.

By working as an intern in some restaurant and learning what things are required and skills and
then applying those skills and capabilities in our day to day life and we should have the habit of
assessing ourself on time to time basis so that we are able to develop that skills.
For developing our skills people should be curious to learn more and more things and should
develop learning skills because more they learn more will be they able to develop the skills. A
person should be of versatile nature he should be specialist bin one discipline and if any other
work is given then he should be able to do the other work successfully. Finding the role model
will help in developing traits because if we follow a specific person we will try to copy his traits
skills abilities which will help us in shaping our personality. People should find their mentors
who will guide them teach them tell them where they are going wrong this will also help them in
developing the traits. Then get our feedback at the place we are learning this will help us to
assess the things we are lacking and need to be developed for the promising career. We should
shorten our learning cycle and should focus more on practical learning so that we are able to
acquire all the skills and capabilities and open such a restaurant that not only fulfil the taste of
the customer but also has a great impact on the market n proves to be a competition for the other
restaurants.
P5 Description on the promotional activities and channels.
It is important to aware the customers about the operational challenges of the firm. The
main aim of Mid summer house is taking initiatives in terms to offering of vegan food. The
growth of the firm can be maximized with the help of advertising program. It will be inclusive of
the following factors as are-
 Personal selling- This is one of the powerful and most expensive for of advancement.
Under this there can be the best methods for oral, up close and personal and direct
correspondence. This is useful approach in connection to push the item through
distributional channel.
 Advertising- with the assistance of this firm can ready to get the client mindful about
their item and administrations. This can be know as generic technique for the

correspondence. The one noteworthy advantage viewpoint about promoting is that it is
more financially savvy than individual offering. The firm will dispatch its administrations
in eatery way so it can be promoted through conventional strategy, it is additionally
useful in connection to cover extensive size of client.
 Publicity- This is the sort of non-individual incitement of interest as promoting. It
influences interest for an item or benefit or a unit by making exposure in radio, TV or
stage (Lake, 2018).
 Public relation- It is one of the viable and it is makes, creates and keeps up a splendid
picture of an association on the general population. In this way it can be consistent with
said that under the opposition and customer arranged market it is one of the compelling
technique.
P6 Define the proper promotional plan for both launch and pre-launch.
Plan for lauch – Planning for dispatch is likewise a most basic development for another
firm or business visionary, hunting down gold dispatch fuses the going with works out -
 1. Research the resistance – It is to a great degree principal for a relationship to analyze
or ask about the market contention, it is basic to perceive what are the items or
organizations offered by the contenders to the overall public. This can help in developing
most beneficial strategies.
 Recognizing the goal advertise – The accompanying development is to perceive the
potential market to which can be engaged to achieve most outrageous arrangement and
advantage. It may assist another firm with choosing valuable market for driving its
business or items.
 Making advancing framework – An overall masterminded exhibiting exertion is basic for
a relationship at the period of dispatch, the refered to affiliation needs to make legitimate
publicizing technique to spread care in the market (Germak and Robinson, 2014). The
affiliation can use distinctive stations or exhibiting, for instance, Television, radio, web
based systems administration etc. in their promoting activities or plans.
Post launch activities

 Determine budget- in this budget is need to be determined so that each activities can be
undertaken with the help of estimating the need of the resources.
 Develop strategies for website- The product as vegan food is need to be promoted
through online source. With the help of this customer can get the feedback and effective
steps can be taken with it.
P7 Itemized monthly cash budget for pre-launch phase of the period of 12 to 18 months.
The pre launch budget in order to open the restaurant has defined in following manner as-
EXPENSES COST
Building $5000
Machineries $500
Advertisement $250
Labour cost $200
Research and expenditure $100
Influential blogs $150
TOTAL $6200

Thus, estimated budget for pre-launch is $6200
The all cost are to be taken in form of dollar.

P8 Define the appropriate legal form for chosen venture.
For propelling another entity, Sole dealer type of enrolment will be use. The reason is
that Cornish Bakers works by sole proprietor and the entity's opened by a similar individual as it
were. The statutory prerequisites are recorded underneath.
Permit required to open another entity: The board will have their tenets and directions to show
the endorsement status for the eatery. The nourishment business particularly requires a legitimate
permit to open another entity inside UK. Before opening the business a correspondence ought to
be made to authorised specialists that they will design the entity, give proper devices and

preparing, give proposal to enrol the business for endorsement and plan the entity viably and
proficiently.
Enrol the business: Registration is required to open another entity in UK. You should enlist
your premises with the natural well-being administration at your nearby expert no less than 28
days before opening enrolment is free. In the event that you have in excess of one premises, you
should enlist every one of them. In the event that intending to fabricate nourishment utilizing
results of creature inception, for example, meat, fish, drain and dairy items and aren't only
offering the items that make to general society, at that point proprietor may should be endorsed
first by authorised experts.
Required consideration: Good nourishment cleanliness is fundamental to help counteract
sustenance harming and secure notoriety with clients. The FSA gives assets to help sustenance
organizations create safe nourishment. This will oversee different assets that the nourishment
items are good for the general population. More secure sustenance, better business (SFBB) helps
private ventures with nourishment well-being administration methods and nourishment
cleanliness controls.
Investigation: It can be said that examination is required while setting up a sustenance business
in UK. It will ensure that the business is following every one of the standards and enactment with
respect to sustenance business which will be finished by examination.
Valuable assets: Good and cleanliness sustenance is required to keep from nourishment harming
and will ensure purchasers in the market that the picture and notoriety of business is altogether
relied upon clients. Here are a few focuses said beneath with a specific end goal to begin another
nourishment business:
 Have you enlisted your premises?
 Do the plan and development of your premises meet lawful prerequisite?
 Is it accurate to say that you are mindful of the fundamental General Food Law
Requirements?

 Do you keep composed records of the considerable number of providers that furnish you
with sustenance or any nourishment fixings?
 Have you set up sustenance security administration strategies and would you say you are
staying up with the latest records of these?
 Do you and your staff comprehend the standards of good nourishment cleanliness?
 Have you considered well-being and security and fire security game plans?
 Have you enrolled as independently
CONCLUSION
Based on the above report it can be concluded that launching of the business activities is
need to be done so that firm is operates its business function systematically. The present report
has been cover the aspect of Mid summer house, this firm is taking initiatives in terms to launch
its new product offering as Vegan food. This will be covered with the number of things as are
pre launching and launching methods, budget etc. It will be helpful in term to conduct the
planning effectively.

REFERENCES
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