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Introduction To Marketing : Sample Assignment PDF

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Added on  2021-07-28

Introduction To Marketing : Sample Assignment PDF

   Added on 2021-07-28

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Tutorial 1
Introduction
to Marketing
Prepared by Kim Du
Introduction To Marketing :   Sample Assignment PDF_1
Reviewing Objectives & Key terms
1. Define Marketing and Steps in Marketing Process
Marketing
2. Understand the Marketplace and Customer Needs
Needs, Wants, and Demands
3. Customer Driven Marketing Strategy
Production, Product, Selling, and Marketing Concepts
4. Marketing Strategy and Marketing Mix
5. SWOT Analysis
What did happen in the previous class?
Introduction To Marketing :   Sample Assignment PDF_2
1. Define Marketing and
Steps in Marketing Process
- What is Marketing?
The process by which companies
create value for customers and society,
capture value from the customers in return.
- Marketing Process
Introduction To Marketing :   Sample Assignment PDF_3
2. Understand the Marketplace
and Customer Needs
- Customer Needs, Wants, and Demands
Needs
Wants
Demands
States of deprivation
Physical—food, clothing, warmth, safety
Social—belonging and affection
Individual—knowledge and self-expression
Maslow's Hierarchy of Needs
= a powerful tool to tap into consumer psychology
Form that needs take as they are
shaped by culture and individual
personality
Wants backed by buying power
Introduction To Marketing :   Sample Assignment PDF_4

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