Comparison of TV Brands Report

This report compares different brands of TV sets including Samsung, LG, and Sony based on image resolution, sound, image quality, durability, technology, and other added features. The report aims to guide potential buyers on how to disseminate on the available brands and hence improve their judgment for a better purchase. The comparison criteria are based on the design, features, specification and added functionality such as connectivity, accessories, and technology applied.

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Comparison of TV Brands Report
Authors

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Letter of Transmittal
COMM 1430: Letter of Transmittal Template and Writing Prompts
1347 Turing Boulevard
Apartment 256
Ottawa, Ontario
K1T 6M9
April 11, 2018
Vanessa Rupay
School of Academic Studies
Niagara College Canada
300 Woodlawn Road
Welland, Ontario
L3C 7L3
Dear Mrs. Rupay:
In partial fulfillment of the course, I herein attach my final technical report. The core purpose of
this report was to compare different brands of TV sets. In particular, the research based on
Samsung, LG, and Sony due to their popularity. The indicators applied in analyzing the brands
include image resolution, sound, image quality, durability, technology, and other added features.
The topic is of the essence due to many controversies of the best brand in the market. The
purpose is to educate and explicitly guide potentials buyers on how to disseminate on the
available brands and hence improve their judgment for a better purchase.
The report is prepared to provide valuable information in a much concise way as possible. I hope
after going through this report, it will not only achieve the set objectives but also be educative.
Sincerely,
Signature
Name
Encl:

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Abstract
The TV set is the most incredible invention of all time. The commercial TV was introduced
around 1928 when the first broadcasting station was established. At that time, the TV was
primitive due to the technological constraint. As time passed, technology advanced and TV,
become famous for shaping opinions, entertainment and primary means of communication.
Today, there are billions of subscribers and so has the companies that manufacture the TV sets to
cover the increasing demand. Consequently, the potential buyers are faced with a significant
challenge in selecting the best brand at a reasonable price. This need forms the primary objective
of this report as we try to guide the buyers by comparing the most popular brands, Samsung, LG,
and Sony. The comparison criteria are based on the design, features, specification and added
functionality such as connectivity, accessories, and technology applied. The findings indicate
that no perfect brand exist, i.e., it has particular strengths and weakness in comparison to the
other brands. For instance, Sony has the best sound technology and picture quality but lack the
feature of ultra slim. Therefore, the report will first give a brief history of the brand, objectives of
the study, the research, discussion and offer recommendations.
Keywords: Brand; LG; Samsung; Sony; Television

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Table of Content
Letter of Transmittal................................................................................................... 2
Abstract...................................................................................................................... 3
Table of Content......................................................................................................... 4
List of Illustrations...................................................................................................... 5
INTRODUCTION........................................................................................................... 6
1.1 Purpose.......................................................................................................... 6
1.2 Background Information................................................................................ 6
1.3 Research Methodologies and Limitations.......................................................7
1.4 Audience........................................................................................................ 8
Research Findings...................................................................................................... 8
2.1 Smart Feature............................................................................................. 8
2.2 Display and Resolution................................................................................9
2.3 Design....................................................................................................... 10
2.4 Supported Formats....................................................................................10
2.5 Sound Technology.....................................................................................12
Analysis and Discussion........................................................................................... 12
CONCLUSION............................................................................................................ 14
References............................................................................................................... 16

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List of Illustrations
Description Page number
1. Image 1: Samsung TV 9
2. Image 2: LG TV 9
3. Image 3: Sony TV 10
4. Table 1: comparison of TV brands 11-12

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INTRODUCTION
1.1 Purpose
This report aims at comparing three brand televisions namely, LG, Sony, and Samsung.
Therefore, the paper shall examine various characteristics of the TV such as the screen
technology used, price, resolution, maximum refresh rates, picture engine, and overall quality. At
the end of the report, one TV brand will be recommended. This recommendation is intended to
provide potential consumers of high-end TV products such as Samsung, LG, and Sony with
information about the best quality HD televisions. Thus, the report is intended to assist in the
acquisition of the best HE-AAC among consumers in the country.
1.2 Background Information
The invention of the television is one of the greatest inventions of all time. The first television
was invented during the late 19th Century. Ever since individuals and corporations, all over the
world have competed in making the best available brands that supersede the technology used by
their rivals. Today, the most competitive brands are Samsung, Sony, and LG.
Sony Corporation is a Japanese company that diversifies its business portfolio to products such
as electronics, entertainment, gaming and financial services. Presently, the most prominent and
successful brand is Sony television [1]. Their television brand is esteemed as a high-end
consumer product associated with high quality, excellent picture resolution, high sound and
picture technology and many other factors. With the increased influx of other television brands
into the market over the years, Sony is still ranked as one of the best TV brands all over the
world.

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Just like Sony, the Samsung Group is one of the biggest and most successful companies. It is a
Korean –based conglomerate with subsidiaries in a few other countries.
Over the years, Samsung has created a brand name for itself as one of the best TV producers in
the world [2]. Today, the company is continuously taking the leading role in developing the new
technologies for the television industry resulting in enhanced and improved consumer experience
for views all over the world. Today, Samsung stands out as a global leader, the number one
producer of television sets.
Likewise, LG is a global pioneer in the television industry and one of the best TV companies
today. Over the years, LG has initiated and utilized innovative television technologies to develop
some of the best quality television sets of all time [3]. As a result, the LG brand has become a
household name in the television industry over the years. Today, the quality of LG televisions is
only comparable to high-end television companies such as Samsung and Sony.
In order to compare the three TV companies adequately, the report shall use factors such as
durability, quality, brand performance, and other significant features. In this report, we shall
compare 55-inch televisions from the three television companies. In particular, Samsung
UA55H6400AR 55 inch LED Full HD TV shall be compared to LG 55UH770T 55 inch LED 4K
TV, and the Sony BRAVIA KD-55X8500B 55 inch LED 4K TV.
1.3 Research Methodologies and Limitations
The research was conducted through online consumer reports and informational television guides
on the internet. The report will assess the selected television brand based on the criteria
mentioned below. The core intention of conducting the assessment is to be able to present
consumers of high-end television sets with the appropriate information on some of the best

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products in the TV market and allow them to make an informed choice on selecting the best
brand for their home or business. One major limitation encountered during the research is the
lack of a standard measure. As such, the three brands have independent brand designs and
innovative technology used in making their brands. Consequently, comparing is a challenge
given that they all utilize a unique technology and design.
1.4 Audience
The primary intended audience for this document includes individual and corporate consumers of
television products throughout the world. Mainly, the report intends to inform them of the best
television brand globally that will offer them the most considerable viewer experience. Also, the
report is written for other television brands throughout the world to inform them of the best
brands and their innovative technology to challenge them to reach the quality standards and
customer experience offered by this brand.
Research Findings
The comparison of the televisions was conducted based on differentiating indicators that include
smart features, display and resolution, design, warranty, supported image/audio/video formats,
and sound technology. The specific TV models researched on included the Samsung
UA55H6400AR 55-inch LED full HD, LG 55UH770T 55-inch LED 4K, and Sony BRAVIA
KD55X8500B 55-inch LED 4K.
2.1 Smart Feature
The Samsung and Sony had 3D Smart and not curved while LG had the same feature but curved.
The other indicators on the TVs were the smart features available. In Samsung, it supports web

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browsing, gesture control, smart remote and preinstalled applications like Facebook. In like
manner, LG has several apps like Facebook and Skype, web browser, smart remote, voice
control, web browser, and games. Finally, the Sony brand has Skype and Facebook Apps, and
smart remote. Moreover, both Samsung and Sony had an active 3D type while that of LG was
passive.
2.2 Display and Resolution
The type of display is the other differentiating factor. As picked, all were 55-inch, but the
disseminating features were that Samsung had full HD and LED while LG and Sony were LED
4K. Additionally, Samsung had both digital and analog platforms, Eco sensors, 3D hyper-real
engine and micro dimming option. On the other hand, LG had 3D color mapping, ultra-luminous,
wireless display, True 4K engine, Color-prime plus, HDR 4K and Dolby vision. The Sony TV
has dynamic backlight control, X-reality Pro, frame dimming and 4K x-reality pro comb filter. In
perspective of resolution, Samsung was full HD with 1920 x 1080 while Sony and LG with 4K,
3480 x 2160. Finally, all the three brands have an aspect ratio of 16:3.
Image 1: shows a Samsung TV Image 2: shows an LG TV.

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Image 3: shows a Sony TV set.
2.3 Design
In the design aspect, it covers size, weight, and color. The Samsung had a dimension of 1241 x
717 x 64 mm with a mass of 15.6kg and black color. LG measurements were 1239 x 717 x 53.8
mm, weight 16.8 kg and also black colored. Lastly, Sony had 1232 x 741 x 66 mm, 23.5kg and
black. Additionally, LG, unlike the other brand, had an ultra slim feature. Regarding the warrant,
LG issued a warranty of three years, Sony two year and Samsung a year.
2.4 Supported Formats
The TV had different types of formats that were compatible. For instance, Samsung supported
only JPEG image format, LG with JPEG, JJPS, and MPO while Sony supported JPEG and JPG
formats. Regarding video formats, there are several formats available. LG supports 3GP, ASF,
AVI, FLV, MKV, MP4, MPEG2TS, TRP, VBO, VOB, and WebM. While Sony supported 3GP,
AVI, MKV, MOV, MP4, MPEG-1, MPEG-2, MPEG-4, MPEG2TS, TS, VOB, WEBM, and
WMV. Lastly, LG supported only DivX HD format. Moreover, audio formats were also
considered in the study. Samsung supported ACC, MP3, DTS, MP2, FLAC, AC3, MPEG, and

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Indicator Samsung
UA55H6400AR 55
inch LED Full HD
TV
LG
55UH770T
55 inch
LED 4K TV
Sony BRAVIA KD-
55X8500B 55 inch
LED 4K TV
Features 3D Smart Tv, Not
curved
3D, smart
TV
3D Smart TV, Not
curved
Display 55Inch, Full HD,
LED
55 Inch,
LED, 4K
55 Inch, LED, 4K
Resolution Full HD 1920x1080 4K
3480x216
4K, 3480x2160
Smart features Web browser,
gesture control,
Apps, Smart
Remote, and
Facebook.
App and
Games,
Skype
compatible,
smart
remote,
Facebook,
web browser,
voice control
Apps, Skype
compatible, smart
remote and
Facebook
3D Type Active Passive Active
Design 1241 x 717 x 64
mm, Weight 15.6 kg
Colour: Black
1239 x 717 x
53.8 mm,
Weight: 16.8
kg, Colour:
Black
1232 x 741 x 66 mm,
Weight: 23.5 kg,
Colour: Black
Warranty One year Three years Two years
Ultra Slim TV No Yes No
Aspect ratio 16:9 16:9 16:9
Other Display features Both digital and
analog clean view,
Eco sensor, 3D
hyper real engine,
micro dimming
3D color
mapping,
ultra
luminance,
Wireless
display, True
4K engine,
ColorPrime
plus, HDR
4K with
Dolby
Vision
4K x-reality Pro
comb filter, frame
dimming, XReality
Pro, Dynamic
backlight control.

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Image format supported JPEG JPEG, JJPS,
MPO
JPEG, JPG
Video format supported 3GP, Asf, AVI,
FLV, MKV, MP4,
MPEG2TS, TRP,
VBO, VOB, WEBM
DivX HD
only
3GP, AVI, MKV,
MOV, MP4, MPEG-
1, MPEG-2, MPEG-
4, MPEG2TS, TS,
VOB, WEBM,
WMV
Audio formats supported AAC, MP3, DTS,
MP2, FLAC, AC3,
MPEG, PCM
HE-AAC,
MP3, MP2,
AAC, AC3
(Dolby
digital),
PCM, WMA
FLAC, PCM, WMA,
WAV, AAC
Sound technology used Dolby MS10 Dolby digital Dolby Digital, Dolby
digital plus, Dolby
Pulse
Table 1: shows the comparison of the three brands of TV. Source [4]: (Gadgets Now, 2018).
PCM. While LG supported the following formats: HE-AAC, MP3, MP2, ACC, AC3, PCM, and
WMA. Finally, Sony had FLAC, PCM, WMA, WAC, and ACC formats.
2.5 Sound Technology
The sound technology used was also put into consideration. Sony had the best sound technology
with Dolby Digital, Dolby digital plus, and Dolby Pulse. LG applied Dolby digital while
Samsung had Dolby MS10 only.

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Analysis and Discussion
Today the TVs are made with many features to improve the experience of the viewers with
amazing features. For instance, they have added smart attributes such as the smart remote control
that uses advanced commands like the voice for tuning, shut and open. All the three brands have
the feature of a 3D type that improves the viewer's experience and visualizes the pictures like in
the real-life situation [5]. Another essential element noted in all the three brands is the
incorporation of internet connectivity that gives the viewer access to more channels and
functionality of web browsing, and they can use the preinstalled applications like the Facebook,
Skype and online games. The only difference in the smart feature of the three brands was the 3D
type of LG was passive.
Another property that the potential buyers should consider is the display and resolution. This
feature defines the viewing experience since it determines the image quality, aspect ratio and
balance of light [6]. Among the three, LG and Sony have the best image quality that is depicted
by the 4k attribute that implies a pixel of the range 3840 x 2160. Comparatively, Samsung has
good resolution but not in the class of the 4k in LG and Sony. The Sony brand has an added
advantage of back light control. Additionally, the design and durability are also key features in
the comparison. Concerning durability, LG is the scores highest as indicated by its three years
warranty followed by Sony with two years and the least is Samsung with a year. The size is
almost equal in all the brands, but the weights differ significantly with Sony being the heaviest
with 23.5kg while Samsung the least with 15.6kg. LG regarding design has an added advantage
such that it offers their customers the ultra slim option.

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Furthermore, the type of formats supported by the TVs is also vital in shaping the choice of
potential buyers. Such feature determines the kind of DVDs and VCDs to buy and downloading
types. The experience of the customer purchasing a DVD and then the TV refuses to play is
detrimental to the company reputations and affects the future sells. For instance, the Sony brand
supports most of the video formats, and the chances of the client raising issue of unsupported
files are minimal [7]. However, the LG supports only one type of video format, which is a
limiting factor. Nevertheless, the three brands support most of the audio formats. On that note,
Sony has the best sound technology compared to the other two.
Price is a ripple effect to the added features and type of technology used. The more the elements,
the more the cost of production and so will the buyers have to dig dipper in their pocket to
possess the gadget. Among the three, the Sony has most of the features like durability, sound
technology, image quality, and supports many formats. Consequently, it is the most expensive
among the three at a cost approximately $ 3270 which is about 43% more than buying Samsung
[8]. Therefore, the potential buyers should put all the consideration of all the features available
and determine if it is worth the amount tagged.
CONCLUSION
The potential buyers are faced with a challenge selecting the best brand of TV set from the
variety in the market. The report compared the favorite brands of Samsung, LG and Sony based
on their features, specification, price, level of technology, and auxiliaries. The study shows that
not a single brand is perfect in all aspects but show some strengths in some area and weakness in
other sections. For instance, the Samsung has excellent smart features, support many audio and
video formats, and 3D enabled. Comparatively, it scores less concerning resolution, and it does

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not offer Ultra slim element. In like manner, LG is the most durable as indicated by its three
years warranty, has excellent resolution, image quality and provide an ultra slim feature.
However, it has a passive 3D element and has the least support of video formats. Finally, Sony
has the best sound technology, best image-quality, relatively durable compared to Samsung, and
offer several smart features. Nevertheless, it does not have the ultra slim features and a limited
number of video format that it supports. Therefore, the potential buyers of TV set should
consider all the features and specifications provided in this report to come up with an informed
decision of which is the best brand of their choice.

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References
[1]M. Keenan, "Sony Corporation History & Background", Bizfluent, 2017. [Online]. Available:
https://bizfluent.com/about-5176244-sony-corporation-history-background.html.
[2]E. Beach, "The History of the Samsung TV", Techwalla, 2018. [Online]. Available:
https://www.techwalla.com/articles/the-history-of-the-samsung-tv.
[3]"History of LG TV", LG MAGAZINE, 2018. [Online]. Available: http://www.lg.com/uk/lg-
magazine/article-tags/history-of-lg-tv.
[4] “Compare Samsung UA55H6400AR 55 inch LED Full HD TV vs LG 55UH770T 55 inch
LED 4K TV vs Sony BRAVIA KD-55X8500B 55 inch LED 4K TV’, 2018. Gadgets Now.
[Online]. Available: https://www.gadgetsnow.com/compare-television/Samsung-
UA55H6400AR-55-inch-LED-Full-HD-TV-vs-LG-55UH770T-55-inch-LED-4K-TV-vs-Sony-
BRAVIA-KD-55X8500B-55-inch-LED-4K-TV.
[5]O. Kharif, “Samsung, LG Take Aim at Whirlpool with Smart Appliances,”
BusinessWeek.com, p. 1, 2011.
[6] S. H. Joo and K. Lee, “Samsung catch-up with Sony: An analysis using US patent data,” in
Innovation and Industrialization in Asia, 2013, pp. 52–68.
[7] D. Y. Jin, “Corporate strategies in media convergence: A comparative study of Sony vs.
Samsung as transnational cultural industries,” in Global Media Convergence and Cultural
Transformation: Emerging Social Patterns and Characteristics, 2010, pp. 340–353.

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[8]B. S. Bulik, “Sony, Samsung aim to avoid TV price war with ad efforts.” Advert. Age, vol. 80,
no. 32, pp. 4–28, 2009.