Comparison of TV Brands Report

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Comparison of TV Brands Report
Authors

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Letter of Transmittal
COMM 1430: Letter of Transmittal Template and Writing Prompts
1347 Turing Boulevard
Apartment 256
Ottawa, Ontario
K1T 6M9
April 11, 2018
Vanessa Rupay
School of Academic Studies
Niagara College Canada
300 Woodlawn Road
Welland, Ontario
L3C 7L3
Dear Mrs. Rupay:
In partial fulfillment of the course, I herein attach my final technical report. The core purpose of
this report was to compare different brands of TV sets. In particular, the research based on
Samsung, LG, and Sony due to their popularity. The indicators applied in analyzing the brands
include image resolution, sound, image quality, durability, technology, and other added features.
The topic is of the essence due to many controversies of the best brand in the market. The
purpose is to educate and explicitly guide potentials buyers on how to disseminate on the
available brands and hence improve their judgment for a better purchase.
The report is prepared to provide valuable information in a much concise way as possible. I hope
after going through this report, it will not only achieve the set objectives but also be educative.
Sincerely,
Signature
Name
Encl:

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Abstract
The TV set is the most incredible invention of all time. The commercial TV was introduced
around 1928 when the first broadcasting station was established. At that time, the TV was
primitive due to the technological constraint. As time passed, technology advanced and TV,
become famous for shaping opinions, entertainment and primary means of communication.
Today, there are billions of subscribers and so has the companies that manufacture the TV sets to
cover the increasing demand. Consequently, the potential buyers are faced with a significant
challenge in selecting the best brand at a reasonable price. This need forms the primary objective
of this report as we try to guide the buyers by comparing the most popular brands, Samsung, LG,
and Sony. The comparison criteria are based on the design, features, specification and added
functionality such as connectivity, accessories, and technology applied. The findings indicate
that no perfect brand exist, i.e., it has particular strengths and weakness in comparison to the
other brands. For instance, Sony has the best sound technology and picture quality but lack the
feature of ultra slim. Therefore, the report will first give a brief history of the brand, objectives of
the study, the research, discussion and offer recommendations.
Keywords: Brand; LG; Samsung; Sony; Television

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Table of Content
Letter of Transmittal................................................................................................... 2
Abstract...................................................................................................................... 3
Table of Content......................................................................................................... 4
List of Illustrations...................................................................................................... 5
INTRODUCTION........................................................................................................... 6
1.1 Purpose.......................................................................................................... 6
1.2 Background Information................................................................................ 6
1.3 Research Methodologies and Limitations.......................................................7
1.4 Audience........................................................................................................ 8
Research Findings...................................................................................................... 8
2.1 Smart Feature............................................................................................. 8
2.2 Display and Resolution................................................................................9
2.3 Design....................................................................................................... 10
2.4 Supported Formats.................................................................................... 10
2.5 Sound Technology..................................................................................... 12
Analysis and Discussion........................................................................................... 12
CONCLUSION............................................................................................................ 14
References............................................................................................................... 16