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MKT5SMS
[Type the document subtitle]
4/19/2020
student name

MKT5SMS 1
Contents
Twitter page- SWOT analysis....................................................................................................2
Strength..................................................................................................................................2
Weakness................................................................................................................................2
Opportunities..........................................................................................................................2
Threats....................................................................................................................................3
SEO overview............................................................................................................................4
Strength..................................................................................................................................4
Weakness................................................................................................................................4
Opportunities..........................................................................................................................4
Threats....................................................................................................................................5
References..................................................................................................................................6

MKT5SMS 2
Twitter page- SWOT analysis
Officeworks is one of the leading suppliers of Australia offering products and solutions for
offices, business and home and also education considering the economical prices to the
customer. Understanding the two marketing strategy of the company, the company Twitter
account reflect various strengths and weaknesses.
Strength
 Well-designed Twitter page, this reflects an attractive and convenient Twitter page for
the customers.
 New product information, The Company use info graphic way in order to offer new
products to the customers.
 Use of post and images, the company use info graphic pictures and post with efficient
use of words and marketing messages (twitter, 2020)
Weakness
 Not very frequent post, the post or communication is not frequent through Twitter
page, as the last Tweet was on fourth February.
 Limited activeness of customer, It has been identified that the customers are not very
active on company’s Twitter page as the likes and comments are very low as compare
to other companies.
Opportunities
 Use of attractive advertisement videos
 Use of more creative and meaningful content in order to engage potential customers