Using Twitter for a Thank You Campaign: A Case Study of Prince Harry and Meghan Markle's Royal Wedding

STAKEHOLDERS AND
ACCOUNT MANAGEMENT

PURPOSE AND OVERVIEW
 Purpose
To show gratitude towards people who wished the royal couple well in
their nuptials (Wright et al., 2010).
 Overview
Price Harry & Meghan Markle got hitched on May 19, 2018 in St
George’s Chapel at Windsor Castle in U.K. This royal wedding was
confirmed as year’s biggest U.K TV event.

CONCEPT AND PLATFORM
 Concept
Advertising is any audio or visual form of non-personal presentation of
goods, services or ideas attempting to attract the buying behaviour of
customers and clients (Java, 2007).
 Platform
Twitter is considering as a best platform for the launch of thank you
campaign as it allows an individual to connect with a large number of
audiences (Cha et al., 2010).