Sports Management Australia Assignment
Added on 2020-09-09
29 Pages6611 Words35 Views
Leadership ManagementProfessional DevelopmentNutrition and WellnessPolitical Science
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EXECUTIVE SUMMARYThis essay is to review the present day scenario in management, organisation and delivery of sport. Sport can be called a mutual feeling that Australians share for their country, it is not merely an activity for them. In this article, we would be analysing the 4-pyramid model of Australian sport. We will also see how much beneficial is the sport industry to the Australians, overall, and critically examine technology in sport industry.We begin by telling about the types of sport that are popular in Australia, taking it further to the four-pyramid model of Australian sport to explain current condition and the requirement of reforms. The essay draws from the report of the Australian Sport Commission and other organisations working under it for research and development, to identify present challenges, and the strategies for the future for all stakeholders. It also gives steps to achieve the new aspiration in the next twenty years.Sport is like the foundation which gives a supporting base to social cohesion in Australia. It is not only about national pride but also about a strong revenue that is generated out of the sport industry to strengthen Australia’s economy. Technology plays a role in determining the growth of any economy and future of nation. Since the human resources are not limited, there is always scope to set a new milestone even in sport. Tracking of every system in the sport industry is important to know if the levels of delivery, performance, management and audience experience are raising, deteriorating or stagnating. There is a cut to cut competition in the sport industry globally. Since Australia has been known for its sport culture, there is a strong need to maintain that image. Technology helps in easing out human tasks but at the same time, who is using which technology needs a careful analysis, if one has to beat the others and specially in the sport industry.
TABLE OF CONTENTSExecutive Summary2Introduction4The Present Status of Sport5Beginning of professionalism in Australian Sport5The Four Pyramids of Australian Sport7Benefits of sport12Future of Australian Sport14Future Delivery Systems14High Performance Strategy14Evolution of the Sport Pyramid15Trends impacting Australian Sport14New Technology impacting Sport18Steps to achieving the new aspiration21Conclusion26References272
INTRODUCTIONProfessing love for sport by watching it or participating in it through different teams is not the only way to look at sport. There are people who have no interest in sport at all, but are still connected at the cellular level with the industry. That is through technology! As we know, sport is not limited to the athletes or recreation, it is actually a big foci for the national economy with sales of goods and services across the globe. The audience can see the on stage performance of the athletes, but the backend is the most important process forthe whole organisation’s glory. The pillars of the sport organisation are being balanced by the administrative and management department, beginning from the selection of the board members, players, executive level employees, middle management employees, employees for maintaining the stardom of the athlete and outflow/inflow of business. We can clearly see that Sport is changing at a fast pace because of incorporation of technology into its delivery system and management. There are outcomes which cannot be predicted because of the nouveau technological aspects that pop in at any time and in every phase of sport. Sport has successfully been able to create an inclusive society, which was partially possible because of technology used for empowering people with different abilities. Administration plays the most important part at maintenance of the sport industry, and as said earlier, a country’s growth can be judged by the technological advancements it has made. Administration gets better with technology and a report by the Australian Commission on Sport supports it by saying “Australia has developed an international reputation for sporting excellence, through our national team performances, the staging of major international events including the Olympic and Paralympic Games, the 2003 Rugby World Cup and the Federal Government is supportive of the Football Federation’s bid to bring the World Cup to Australia in 2018.”Sport industry brings a good amount of revenue to Australia. According to a report by BCG (2017), over 90% adults have an active interest in sport and around 8 million attend live sports events every year. Australia has seen an excellent track record of success with 25 World Champion teams and individuals in the year 2016. It has also proven its mettle at performance in sports.3
A high rate of return, $7 per dollar expended in sport industry has been estimated according the BCG report. It reflects benefits in direct economic charts, the network of volunteers and not-for-profits, avoided health costs and education sector as well. Over $12 billion is spent annually on sport and sports infrastructure each year, which supports over $39 billion of economic activity across the country, which is around 2-3% of Australia’s GDP. Statistics show that this sector employs around 220,000 people, with around 1.8 million committed volunteers spending 158 million hours to sport each year!4
THE PRESENT STATUS OF SPORTBeginning of professionalism in Australian SportAustralian athletes have a passion for giving their best by over performing at every level, from the elite Olympics to various world championships. In 1973, the Government of Australia commissioned Professor John Bloomfield to prepare a plan for sports. He wrote a report by the title The Role, Scopeand Development of Recreation in Australia, which was inspired by the success of sports institutes in Europe at developing elite athletes (Bloomfield, 1974). He suggested that the federal government should establish a national institute of sport similar to those operating in the European countries. So, in 1981, on the Australia day- 26th January, the Australian Institute of Sport was established by Prime Minister Malcom Fraser and since then, sport has gained popularity for a successful career. Within 3 years of establishment of the AIS, Australia started winning at the elite Olympics and recorded best gymnastics performance, along with 12 medals in swimming, under the directorship of Don Talbot, the renowned swim coach. All these victories after the opening of AIS, lead to a major decision of incorporation of coaching method for all sports. Complex network of sport policies and programmes were introduced to assist national and state sporting organisations. Many employment opportunities in the sport industry in Australia starting growing. (Shilbury & Kellett, 2011).The mission of AIS has been to provide the Australian youth with the opportunity to develop their ultimate sporting potential (Australian Sports Commission, 2002). AIS took theopportunity to provide the best support to the budding athletes with top level coaching, access to equipment, sport science and medicine facilities, accommodation, meals, travel, assistance with education and career planning. As per the report by the Australian commission (2002), out of the 800 athletes who applied for a place in the Institute's first year of operation, 152 were successful.In August 1987, AIS merged with the Australian Sports Commission (ASC). This was a perfect combination of great coaching, administration, management and performance. The 5
expansion of sports continues with inclusion of women's soccer, triathlon, winter sports for athletes with disabilities, sailing and rugby league. Athletes get amenities ranging from the basic one such as training to specific ones like visit to the sport science medicine building to consult with the sport psychologists or nutritionists and testing in the biomechanics dome. The AIS also does not lose focus on the overall development of the young athletes. They prepare them with skills that would help them with either a good academic career or a well equipped life when their sporting career gets over. 6
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