Tourism and Hospitality Industry Analysis

The assignment provides an analysis of the tourism industry in Nicosia, Cyprus. It discusses various transportation modes, including road, airway, and seaway transport, and highlights major destinations such as Limassol harbour and Larnaca airport. The report also explores tourist activities, including hiking trails, bike tours, sports camps, and wildlife tours. Furthermore, it emphasizes the importance of destination management in attracting tourists and providing a quality experience.

TYPES OF TOURISTS AND
ATTRACTIONS AND SITES OF
NICOSIA

Table of Contents
TASK...............................................................................................................................................3
A review of destination management and marketing practices for Nicosia................................3
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Cyprus, a part of European Union is an island in Mediterranean Sea, famous for its
attractive destinations and tourism management. The island shows Greek cultural in it. Cyprus is
experiencing boom of tourists in last few years which has become its main source of income for
the economy. The assignment will cover the tourism and marketing management of Nicosia
which is the capital and largest city of the country. The report will cover attractiveness of the
city, different marketing strategies to woo more tourists(Buhalis and Amaranggana, 2015.).
TASK
A review of destination management and marketing practices for Nicosia
A destination management is concerned with managing all the activities like events,
dinners, transport, hotel accommodations everything which are included in destination package.
Nicosia's destination management has become efficient than ever which is the reason why it is
becoming tourists favourite destination. Destination management considers various factors which
are given below for making it more attractive destination:
 Types of tourists: Nicosia hosts a large variety of tourists coming from all over the
world like luxury travellers who wants the most exotic accommodation services, guides
and for whom the budget does not matter. There are photojournalists who visit the
destination for their reports and journals, family travellers who visits the place with their
families. Business travellers are amongst the different types which it hosts(Falk, 2016.).
Nicosia can attract business and luxury class travellers through niche marketing, providing them
the best services by understanding the needs and requirements of the particular segment. Nicosia
can attract dark tourists who loves exploring ancient haunted places by actively marketing the
places to this niche market.
 Attractive places: Nicosia offers various attractive sites to its tourists such as Cyprus
Museum which reveals the history of the island, Venetian Fortifications are the historic
walls that has covered the old city, Buyuk Han an ancient place built in 1572 exhibits the
architecture of that period, Mesoria Region consist of small attractive village and a 10th
century five domed church St. Barnabas and Hilarian.
These places can be marketed through use of online media such promoting the destinations on
various social sites, or through tourism ministry's online websites. Local guides can take to these

places to the arrived tourists and tell them about the history of the places. Tourists holiday
experience will itself speaks the positive things about the country and it can be a word of mouth
promotion(Mariani, Di Felice and Mura, 2016).
Nicosia is witnessing a bumper arriving of tourists in last three years. The tourists number has
significantly increased at the rate of 14.5% in January to may as compared in year 2017. The
tourists have most largely being coming from Greece, Germany, U.K. in the year 2018. Tourism
industry of Nicosia is observing an increasing trend in the country.
 Destination branding : Nicosia is largely famous for its natural sites old city with small
villages and historical places. Nicosia's branding source is its monuments, centuries old
buildings, Greek culture, the welcoming nature of the localites and importantly the
services being provided to tourists such as luxurious hotels like Hilton Nicosia which
itself a destination point for the people, transportation facilities, quality of life in the city.
All of these factors builds the impressive image of the country in the minds of the guests.
Tourists perception towards city has been quite positive. People gave good reviews about the
destination as it should be the compulsory visit on your list. Tourists found the place very rich in
culture and peace among different communities. Tourists experienced the tremendous
satisfaction from the hospitality of the city and its natural beauty has made tourists to fall in love
with city(Pike and Page, 2014) .
 Accessibility: Transportation facilities in Nicosia were through sea, road and airway as
the train mode does not exist any more. The road infrastructure of the country is very
good and have 12118 kms of roads throughout the country. Public transport was also
available which was very effective and economical for the tourists for the accessing the
remote ancient places in the region. Major buses were running in very 10 minutes of gap.
Road transport is more reliable and effective mode of transport in the country. However, many
improvements in the public transport infrastructure are still required
Major seaway transports in the country include Limassol harbour and Larnaca harbour which are
engaged in carrying cargo and, passengers.
Airway mode is also very efficient in the Cyprus. There are two international airports in the
country, one is Larnaca and other is Paphos.

 Activities for tourists: Tourists gets full package of adventurous activities that give them
the ultimate satisfaction. Melios zoo, hiking trails, bike tours, sports camps, trekking,
parasailing, paragliding, windsurfing, kitesurfing, scuba, snorkelling horseridings,natural
and wildlife tours and many more activities for filling the tourists with energy and
excitement(Buhalis,and Amaranggana, 2015).
Consumers can avail these services during their visits to the place. Family travellers can take
their children to horseridings, learning workshops. Adventurous people go for scuba,
paragliding, trekking.
Nicosia's future seems very bright according to the recent trends of increasing tourism
rate in the country. However, competition can derail the growth of Nicosia tourism. Corsica
island in France is serious competition to Cyprus and the tourism industry should make proper
marketing strategies for the attracting travellers to their place through proper destination
management. As it is fact that tourism and hospitality industry is full of uncertainties therefore,
better holiday packages, cheap rates of the services and exploring of new opportunities should on
the list of the Nicosia destination management for the future growth.
CONCLUSION
From the above report, it has been concluded Nicosia is becoming traveller's favourite
choice to visit in the recent five years because of their hospitality, ancient places, natural beauty.
The assignment also showed how efficient marketing of the place has increased the number of
tourists annually and how much it is contributing to the economic growth. It was seen different
outdoors activities that tourists can enjoy during visit and making their time worth
spending(Falk, 2016).

REFERENCES
Buhalis, D. and Amaranggana, A., 2015. Smart tourism destinations enhancing tourism
experience through personalisation of services. In Information and communication
technologies in tourism 2015 (pp. 377-389). Springer, Cham.
Falk, J. H., 2016. Identity and the museum visitor experience. Routledge.
Mariani, M. M., Di Felice, M. and Mura, M., 2016. Facebook as a destination marketing tool:
Evidence from Italian regional Destination Management Organizations. Tourism
Management. 54. pp.321-343.
Pike, S. and Page, S. J., 2014. Destination Marketing Organizations and destination marketing:
A narrative analysis of the literature. Tourism management. 41.pp.202-227.