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Tourism and Marketing Management of Nicosia : Assignment

   

Added on  2020-10-04

8 Pages1284 Words490 Views
TYPES OF TOURISTS ANDATTRACTIONS AND SITES OFNICOSIA

Table of ContentsTASK...............................................................................................................................................3A review of destination management and marketing practices for Nicosia................................3CONCLUSION................................................................................................................................5REFERENCES................................................................................................................................6

INTRODUCTIONCyprus, a part of European Union is an island in Mediterranean Sea, famous for itsattractive destinations and tourism management. The island shows Greek cultural in it. Cyprus isexperiencing boom of tourists in last few years which has become its main source of income forthe economy. The assignment will cover the tourism and marketing management of Nicosiawhich is the capital and largest city of the country. The report will cover attractiveness of thecity, different marketing strategies to woo more tourists(Buhalis and Amaranggana, 2015.).TASKA review of destination management and marketing practices for NicosiaA destination management is concerned with managing all the activities like events,dinners, transport, hotel accommodations everything which are included in destination package.Nicosia's destination management has become efficient than ever which is the reason why it isbecoming tourists favourite destination. Destination management considers various factors whichare given below for making it more attractive destination:Types of tourists: Nicosia hosts a large variety of tourists coming from all over theworld like luxury travellers who wants the most exotic accommodation services, guidesand for whom the budget does not matter. There are photojournalists who visit thedestination for their reports and journals, family travellers who visits the place with theirfamilies. Business travellers are amongst the different types which it hosts(Falk, 2016.).Nicosia can attract business and luxury class travellers through niche marketing, providing themthe best services by understanding the needs and requirements of the particular segment. Nicosiacan attract dark tourists who loves exploring ancient haunted places by actively marketing theplaces to this niche market.Attractive places: Nicosia offers various attractive sites to its tourists such as CyprusMuseum which reveals the history of the island, Venetian Fortifications are the historicwalls that has covered the old city, Buyuk Han an ancient place built in 1572 exhibits thearchitecture of that period, Mesoria Region consist of small attractive village and a 10thcentury five domed church St. Barnabas and Hilarian.These places can be marketed through use of online media such promoting the destinations onvarious social sites, or through tourism ministry's online websites. Local guides can take to these

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