Report on Uber

Running head: REPORT ON UBER
Report on Uber
Name of the Student
Name of the University
Author’s note

1REPORT ON UBER
Table of Contents
Q1A............................................................................................................................................2
Emerging Technologies for Uber...........................................................................................2
Porter’s 5 Forces Based on Uber............................................................................................2
Q1B............................................................................................................................................3
Business Intelligence (BI)......................................................................................................3
Business Intelligence Tools....................................................................................................3
Q2A............................................................................................................................................4
SWOT of Uber.......................................................................................................................4
BCG Matrix of Uber..............................................................................................................5
Ansoff Matrix of Uber...........................................................................................................5
PESTLE Analysis of Uber.....................................................................................................5
Q2B............................................................................................................................................7
Emerging Technologies.........................................................................................................7
Q2C............................................................................................................................................8
Pestle Analysis.......................................................................................................................8
SWOT....................................................................................................................................9
BCG Matrix..........................................................................................................................10
Q3.............................................................................................................................................10
Critical Analysis...................................................................................................................10
Q4.............................................................................................................................................11
Moral Hazard.......................................................................................................................11

2REPORT ON UBER
Business Ethics.....................................................................................................................11
Q5.............................................................................................................................................12
Align IT with Business.........................................................................................................12
Q6.............................................................................................................................................12
Progress on the Created Digital Media Accounts................................................................12
References................................................................................................................................14

3REPORT ON UBER
Q1A
Emerging Technologies for Uber
Uber is a technological platform, which is meant for simplifying the system of riding
for the people. This is driven with the increasing use of smartphones at the hands of the
people. The rise in the technical based innovations could prove to be an extremely important
tool for the increasing growth of the economy for Uber (Cannon and Summers 2014). They
can introduce newer form of technologies within the Uber application, such as improving the
interface and the friendliness with the user. Uber makes use of high level of technology in
order to change the way of the travelling of the people, eliminate the unnecessary
expenditures and costs and thus to make an efficient experience of the travel (Laurell and
Sandstorm 2016).
Porter’s 5 Forces Based on Uber
On applying the model of the Porter’s Five Forces, it would be beneficial to view the
way in which the external forces would be affecting the business of Uber and the ways in
which the company would maintain their position and compete within the market (Kumar,
Dass and Kumar 2015).
1. Rivalry within the Industry – There could be different competitors for Uber in
different countries. Uber faces a stiff competition within the U. S markets with services such
as Lyft (Meins and Seiner 2015). The business model of this company is very much similar
with Uber and thus gives a strong competition to Uber in terms of the share of the market
(Wirtz and Tang 2016).
2. Threat with New Entrants – Uber faces a heavy threat from the new entrants
within the market. In the recent times, people search for different kinds of convenient ways of
travelling (Jenk 2015).