Uber and Its Future: Strategies for Sustainability and Growth

UBER AND ITS FUTURE
NAME OF THE STUDENT:
NAME OF THE UNIVERSITY:

INTRODUCTION
• “UBER” is an American multinational transportation network company that offers
services of peer to peer ridership and food delivery services.
• The company currently operates in across 63 countries and 785 metropolitan areas.
• With a revenue of around US$11.27 billion and a total asset of around US$24 billion as
of 2018, the company employs close to 40,000 people directly and indirectly.
• The huge employment opportunity and the presence of a good network of business in
both developed and developing countries makes UBER one of the best transportation
companies of the globe.

INTRODUCTION
• As mentioned earlier, Uber Technologies Inc. is a multinational transportation network company of
America.
• It offers various services including peer-to-peer ridesharing, food delivery and bicycle sharing structure.
The organization is established in San Francisco and operates in 785 metropolitan locations globally.
• Uber can be accessed through their mobile applications and the websites (Ross 2015). Uber has 110 million
users globally and a market share of 69% in the United States for customer transport and a market share of
25% for food delivery.
• Uber is very popular in sharing economy and is known as uberisation. Uber X is the basic service provided
by the company where a private ride is provided to four customers in a standard car (Cramer and Krueger
2016).
• Uber XL and Uber X cars have seats that provide child safety that can be availed with an extra charge.

UBER PRESENT
• Uber have been facilitating their service rapidly across the metropolitan cities around the
world. Sydney, Melbourne, Canberra, New York, Los Angeles, Chicago and other major
cities where the rush of the competitive corporate work life pushes people in achieving
more, Uber have been helping those people is accomplishing their daily work
• At present, Uber have been hailing as kind of archetypal disruptive business.
• The organization have also played havoc certainly with the upcoming taxi industry as they
have been emerging in most of the major cities around the world by modifying the rules of
transportations.
• Therefore, in the modern marketing analyst have found many provoking controversies at
their existence in the market (Cohen et al. 2016).