Uber Case Analysis: Ethical Issues, Risks, and Regulations

RUNNING HEAD: UBER CASE ANALYSIS 0
Case Study: Uber
Hits A Bump in the
Road

UBER CASE ANALYSIS 1
Executive Summary
Uber Innovations Inc. is a worldwide transportation innovation organization. Its headquarter
is in San Francisco, California, in the United States of America. The organization was set up
as Uber Cab in 2008. After that, its promoter Travis Kalanick and Garret Camp went to
LeWEB in Paris. This thought was introduced by Garret who takes and expressed the
possibility of Ubercab. There were numerous problems in the running of the organization
which we will be going to be viewed in this report. The various ethical issues will be seen in
the report which is not enabling the company to achieve success. This paper will also reflect
about the rules and regulation which should be framed by the government in the countries
and the risk attached frame with the strategies of the company.

UBER CASE ANALYSIS 2
Table of Contents
Introduction................................................................................................................................3
Uber Hits a Bump in the Road...................................................................................................4
Ethical issues facing the company.........................................................................................4
Risks to overcome..................................................................................................................7
Regulation to protect the consumers and competitors.........................................................10
Conclusion................................................................................................................................12
Reference List..........................................................................................................................13

UBER CASE ANALYSIS 3
Introduction
This report will be going to reflect on the cast study “Uber Hits a bump in the Road”. This
will help in comparing and contrasting the approaches related to the ethical issues, the legal
pressure on the UBER. This report will also give the theoretical knowledge about the skills in
solving and managing the ethical dilemmas in the organization.
In 2009, two individuals named Travis Kalanick and Garrett Camp launched a phone
application with an aim to link the drivers for hire with individuals needing rides to reach an
endpoint of ride in their city. This innovation app was firstly named as UberCab Inc., a
privately held organization. The named was changed in 2010 from UberCab Inc. to Uber
Technologies, Inc. The Co-founder Kalanick and Champ frame the app to help the consumers
to get an idea of ride amount and estimated period to reach to the destination, as well as this
app assist the drivers to reach to the destination through the GPS service (Kinicki, 2011).
Uber Company operates in 425 cities with 72 countries. This is regarded as the globe most
valuable startup business. With the help of the increased demand in the rides for the hire
industry, Uber makes about $4 million in revenue. The Uber has become so popular that
people are using it as a word like Google (Glöss, 2016).
Uber has become a major key partner in the economy. It has given a new economic model in
which independent contractors gives their vehicles to the consumers. Uber has maintained a
huge presence in big cities of the U.S including San Francisco, Los Angeles, Chicago, and
Boston. These cities have the most driver partner as compared to other cities. Various types
of facilities are offered by the Uber Company such as:
Uber-X - low budget
Uber Select – more luxurious but lower price