Uber Case Study: SWOT Analysis, Challenges, and Recommendations

Running Head: UBER CASE STUDY
Uber Case Study
Student’s Name
University Name
Author’s Note

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UBER CASE STUDY
Table of Contents
Introduction......................................................................................................................................4
Case Study Context..........................................................................................................................4
Research aim and Objectives...........................................................................................................5
Research objectives.........................................................................................................................6
Research rationale............................................................................................................................6
Literature review..............................................................................................................................7
Platform for change......................................................................................................................7
Biggest Impediments to growth...................................................................................................8
Requirement for regulated change...............................................................................................8
SWOT analysis of global organizations and their importance..................................................10
Impact of digital disruption of business on the five forces........................................................11
The beginning power of buyers.................................................................................................12
The next aspect of this model is the bargaining power of the suppliers....................................13
Rivalry between existing competitors........................................................................................13
Organizational overview of Uber..................................................................................................14
SWOT analysis of Uber’s strategy based on the adage of “move fast and break things”.............14
Strengths.....................................................................................................................................14
Weakness...................................................................................................................................16

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UBER CASE STUDY
Opportunities..............................................................................................................................17
Threats........................................................................................................................................18
External environment of Uber’s emergent technologies for overcoming the competitive rivalry:
the PESTLE model........................................................................................................................19
Political factors..........................................................................................................................19
Economic factors........................................................................................................................19
Social factors..............................................................................................................................20
Technological factors: Growth factors of Uber.........................................................................20
Analysis of the challenges facing the organization.......................................................................21
Porter's five forces analysis of Uber..............................................................................................21
Potential threats of new market entrants: First big challenge....................................................21
Threat of substitute: Second biggest challenge..........................................................................22
Supplier bargaining power.........................................................................................................22
The threat of buyers: third biggest threat...................................................................................23
Current market rivalry................................................................................................................23
Recommendations for future growth of business of Uber.............................................................24
Conclusion.....................................................................................................................................25
Reference List................................................................................................................................27

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UBER CASE STUDY
Introduction
Uber Technologies have been working in a considerably dynamic business atmosphere and in
respect to that it becomes considered important for the company to come close with considerable
plants that can help them in elevating the organisation to the standard of competitive advantage.
In the long run, it can be understood that the dynamism in business will be of utmost importance
in realization of the business goals. This report aims to provide overall performance of
technology by making a close scrutiny of their business model. The entire report has been
constructed in context to the Uber case study provided.
Case Study Context
Uber Technologies is a Smartphone application that provides opportunity for ride sharing. This
application has the advantage of calculating the fair for the customers which helps them to
speculate the budget of their right along with a prior notification of the estimated time by which
the car would be arriving. Latest advantage provided to the customers of Uber is fares splitting.
Different Riders, who would be travelling in the same direction, can split the cost of a single
ride. More importantly, Uber provides opportunity of paying in cash or digitally after the ride has
been completed (Prassl and Risak 2015). Nevertheless, Uber has come up with this fresh concept
when older taxes have been utilising the concept of ride sharing, informally, for a long time. The
difference, as highlighted in the case study is in branding, packaging and presentation of this
opportunity to the customers. Initially the scope of business of Uber was small and their
popularity started to rise since the year 2007. After that, the organisation took about one decade
to spread their business across the world (Cramer and Krueger 2016). Simple mechanisms of
their business along with an indexed business model have been helping the organisation to gain
popularity throughout the world.

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UBER CASE STUDY
In this context one of the most important facts that has been highlighted in the case study is that
Uber have been facing significant competition from local companies all around the world. They
have in several organisations who tried to imitate the business model of Uber, locally. In spite of
the fact that still faces competition from local organisations it is still the most preferred taxi cab
application (Li, Hong and Zhang 2016).
The provided case study had been published in Harvard Business Review in 2017 and provides
an all encompassing view of the business environment where uber operates. In this context it
should be highlighted that the origin of the organisation has been well study and the way in
which the application of Uber works, the model of employment of drivers with Uber and the way
in which the organisation tackles competitive rivalry has been well reflected in the article. In
context to the scenario in case study, the most recent problems that over faces including the
battle relating to publications as well as Public Relations that is generally faced by all big
corporations around the world would be discussed in this report. The case study has provided a
basic outline which context to which the critical analysis of the business model and business
performance of Uber can be conducted in this report. The forces that impact the business of Uber
around the world having evaluated and the future projects that the organisation needs to
undertake in order to maintain the competitive advantage over the local and internationally
growing organisations of the same industry has also been highlighted in this report. The
researcher would also try to analyse the fundamental strengths of the organisation highlighted in
the case study and developing upon them the proximity of success of Uber in the future
endeavors will be analyzed and it will also be highlighted how the business of Uber will grow
with specific recommendations in this regard (Chan et al. 2016).
Research aim and Objectives

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UBER CASE STUDY
The aim of this research study can be analysed as reason pertaining to which the overall business
Strategies and growth model of Uber Technologies have been examined in order to highlight
how the growth strategy will help the organisation in the long run and they will provide
recommendations for strategic and sustainable growth of the organisation.
Research objectives
Research objectives are as follows:
 Analysing the business model of Uber Technologies
 Examining the way a rivalry should be addressed by uber
 Critical analysis of growth strategy of uber
 Research, identify destination of the critical challenges that has been faced by this ride
sharing industry.
Research rationale
Study is one of the primary reasons why the research has been carried out and also highlights
usefulness of this research study. The primary objective of this report is analyze the nature of the
business growth of the organization and their by highlight how the organization has been
performing recently. This is the reason why the research is being carried out by the end of
development of this research study the researcher would expect a clear analysis of long-term
performance of the organisation which will help in determination of the ways in which river
should develop their long-term strategies so as to ensure organizational efficiency and staying
ahead of competitive rivalry. The name of the research is also to make a critical analysis of every
business aspect of the organisation and the operational efficiency of the name of the research is
also to make a critical analysis of every business aspect of the organisation and the operational