Corporate Governance in Uber: Issues and Strategies

This report analyzes the issues related to corporate governance in Uber and provides recommendations for long-term growth. The research questions focus on the concept of corporate governance, issues faced by Uber, and potential strategies to overcome them. The proposed research method includes a survey strategy with primary and secondary data collection. The report concludes with a structured summary of findings and recommendations.

BM628 Individual Written
Report
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Title: Corporate governance............................................................................................................3
Introduction......................................................................................................................................3
Background of the organisation..............................................................................................3
Review of problem/issue........................................................................................................3
Aim and Objectives................................................................................................................4
Rationale for selection of topic...............................................................................................4
Research questions.................................................................................................................4
Literature Review.............................................................................................................................5
Proposed research method...............................................................................................................5
Time lines.........................................................................................................................................6
REFERENCES..............................................................................................................................12
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Title: Corporate governance
Introduction
Background of the organisation
Uber company, was founded in 2009 by Travis Kalanick, Garrett Camp, and Ryan Graves.
Kalanick was a serial entrepreneur with a computer science background, having founded two
companies prior to Uber, the latter of which he sold to Akamai in 2007 for $15 million. In 2009,
Kalanick and Camp conceived of the idea of a smartphone app that could be used to order rides
from private drivers on demand after the two experienced difficulty catching cab rides in San
Francisco. Graves was briefly brought on as CEO before Kalanick took over. Uber plays a great
role on public transport business, offering quick taxi services based in a mobile app, at a
considerable low cost to the users.
Review of problem/issue
Uber is also holding a long story regarding to their corporate governance, ethics and
associated risks. By the research done into this report, it will be possible to identify the major
problems founded in the company related to a bad governance conduct, and also provide
recommendations in order of outcome the respective issues. Uber Technologies had a long
history of aggressively entering markets and challenging regulators in order to achieve its
operating goals, and this requires an emergency change. Research finds, when companies engage
in misbehaviour tend to exhibit repeated problems over time (known as recidivism). This
suggests that bad governance might be systemic. However, it is not clear what roles leadership
and culture play in contributing to chronic misbehaviour and the manner in which it spreads
throughout an organization. Neither way is it clear, once the culture is formed, how difficult
chronic misbehaviour is to be amended.
Aim and Objectives
Aim
“To evaluate the lack of safeguard in uber and its impact on users and employees”. A
case study of uber
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Research Objectives
 To identify the concept of corporate governance and its importance in company success.
 To determine the issues uber is facing in relation to lack of safeguard and its impact on
users and employees.
 To evaluate potential corporate governance strategies that uber can implement to
overcome the issues for long-term growth.
Rationale for selection of topic
The topic that has been selected to conduct current research topic is rational as well as
significant as it related with the key issues faced in a corporate governance which become vital
and important for all organisations in transportation mobility as a service to keep a check and
control on mismanagement. With the help of this researcher understanding of corporate
governance and strategies to overcome lack of safeguard can determined. Current research
project is also essential to fulfil academic purpose as well as educational background of the
researcher as it helps in improving skills.
Research questions
 What is the concept of corporate governance and its importance in company success?
 What are the issues uber is facing in relation to the lack of safeguard and its impact on
users and employees?
 What are the potential corporate governance strategies that uber can implement to
overcome the issues for long-term growth?
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Literature Review
As per the viewpoint of Gerged, 2021 it has been see that in order to operate business operations
with an aim of long-term sustainability in any industrial sector corporate governance plays
important role. In this organisation to stay transparent with all of its stakeholders which include
consumer, employees, government, community etc (Pekovic and Vogt, 2021). With the help of
being transparent with shareholders organisation can operate successfully in market which will
impact in a positive manner on their growth and profitability. In terms with uber it been
identified that company is facing issue of lack of safeguard which is affecting users and
employees in negative manner uses of app based is facing issues such as dropping at wrong
location, taking too long from drivers to accept, cancellation without notice, not offering
competitive two employees which is affecting its employees and users (Sahut, Dana and Teulon,
2021). In this with the help of taking advantage of potential corporate strategies such as security
to users from any assault, emergency request that can be placed by customers, proper
management of women safety providing guidance to drivers for managing their behavioural
issues etc.
Proposed research method
Research Philosophy-
To fulfil objectives of present research, researcher take use of the positivism research
philosophy. As it duly supports more systematic manner and helps in practical way of
investigation.
Research approach-
In this researcher, use of deductive approach is being undertaken as it is duly align with
positivism philosophy. This helps to better test and scan collected facts.
Research strategy-
Tu fulfil present research objectives application of survey strategy as it supports cost and time
efficient manner. Researcher take use of questionnaire to collect data.
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Research method-
Quantitative method has been undertaken by researcher to conduct present research with
collection of facts in the form of numbers as it aid in data analysis.
Data collection-
Primary as well as secondary data collection is being used by researcher. In terms with
primary it offers authentic information and secondary offers base to conduct further research. In
primary researcher use questionnaire while in secondary use of article and journal is being
reviewed.
Sampling-
Random sampling method is undertaken in which 30 participants has been made from
employees of uber.
Time lines
Use of the following Gantt chart to fulfil research objectives in logical manner.
Activ
ities
1st
week
2nd
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Selec
tion
of
resea
rch
topic
Deve
lopin
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g
aims
and
objec
tives
along
with
frami
ng
resea
rch
quest
ions
with
regar
d to
topic
Draft
ing
resea
rch
prop
osal.
Perfo
rmin
g
litera
ture
revie
w
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with
the
devel
opme
nt of
them
es.
Asse
ssme
nt
along
with
select
ion
of
resea
rch
meth
odolo
gy
Form
ing
quest
ionna
ire
consi
sting
of
both
close
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ende
d and
open-
ende
d
quest
ions.
Colle
ction
of
data
throu
gh
quest
ionna
ire.
Anal
ysing
the
colle
cted
data
Draw
ing
concl
usion
.
Reco
mme
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nding
vario
us
strate
gies
for
resol
ving
issue
regar
ding
demo
tivati
on.
Arra
nging
repor
t in a
struct
ured
mann
er.
Cons
ultati
on
with
tutor.
Perfo
rmin
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g
modi
ficati
on if
any.
Final
subm
issio
n.
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REFERENCES
Books and Journals
Gerged, A.M., 2021. Factors affecting corporate environmental disclosure in emerging markets:
The role of corporate governance structures. Business Strategy and the
Environment, 30(1), pp.609-629.
Tibiletti, V and et. al., 2021. Does corporate governance matter in corporate social responsibility
disclosure? Evidence from Italy in the “era of sustainability”. Corporate Social
Responsibility and Environmental Management, 28(2), pp.896-907.
Pekovic, S. and Vogt, S., 2021. The fit between corporate social responsibility and corporate
governance: the impact on a firm’s financial performance. Review of Managerial
Science, 15(4), pp.1095-1125.
Nadeem, M., 2021. Corporate governance and supplemental environmental projects: A
restorative justice approach. Journal of Business Ethics, 173(2), pp.261-280.
Sahut, J.M., Dana, L.P. and Teulon, F., 2021. Corporate governance and financing of young
technological firms: A review & introduction. Technological Forecasting and Social
Change, 163, p.120425.
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