Managing & Developing Innovation & Creativity Assignment for Uber Company

MANAGING & DEVELOPING
INNOVATION & CREATIVITY
ASSIGNMENT

Table of content
 INTRODUCTION
 Firm overview
 Problem identification
 Resource of data, models and theoretical concept
 Research Methodologies
 Solution
 Innovation audit methodology
 CONCLUSION
 REFERENCES

INTRODUCTION
 Innovation is defined as delivering the existing practices of company in modified manner or to
employ the brand-new practices related to operation and functions of company.
 This report is based on the case study of Uber Company in context to addressing its issues of
HRM. The organisation was established in the year 2009 by the founders Garrett Camp and
Travis Kalanick.
 Company is currently associated with the transportation and mobility service sector.
Headquarter of company is located in California, United States.
 Company is currently serving its practices at approximately 69 countries containing 900
metropolitan areas.

Firm overview
 Uber technologies Incorporated is commonly knows as Uber.
 It is an American MAAS(Mobility-As-A-Service) provider headquartered in California,
USA. The company was founded in 2009 by Garrett Camp.
 It becomes very popular because of the ease to book a cab on a one button push on mobile.
 The company has ongoing operation in more than 900 metropolitan cities globally.
 Uber provide various services apart from ride shares such as food delivery service under
the banner of Uber-eats, Uber rentals which provide rental cars for self driving.
 The company shares 28% or market in food delivery and more than 65% market share in
ride-sharing.
 Uber grew at such height that it become the highest valued start-up in the world. It is the
world largest ride-sharing company.