How UBER model has changed the world & effects of bad management on all stakeholders

The report aims to identify the UBER model's role and significance, effective management practices, and the effects of bad management on stakeholders. The UBER model's communication-based model, on-demand cab booking, premium rides, and cancellation fees have positively influenced the number of people and increased services. The report recommends that UBER adopt Theory Y management practices to empower employees to make decisions and increase organizational productivity.

How UBER model has changed the
world and effects of bad management
on all stakeholders
(Research Report)
1

Table of Contents
Table of Contents.............................................................................................................................2
CHAPTER 1....................................................................................................................................1
INTRIDUCTION.............................................................................................................................1
Aims and Objectives..................................................................................................................2
CHAPTER 2....................................................................................................................................3
LITERATURE REVIEW.........................................................................................................3
CHAPTER 3..................................................................................................................................10
RESEARCH METHODOLOGY..................................................................................................10
Critical review of the results of the research...............................................................................1
CHAPTER 4....................................................................................................................................2
DATA FINDINGS & INTERPRETATIONS.................................................................................2
Questionnaire...................................................................................................................................2
CHAPTER 5....................................................................................................................................8
RECOMMENDATION AND ACTION PLAN..............................................................................8
REFERENCES..............................................................................................................................10
Appendices....................................................................................................................................12
Research proposal......................................................................................................................12
Topic: How UBER model has changed the world & effects of bad management on all
stakeholders...........................................................................................................................12
Introduction............................................................................................................................12
Company Background...........................................................................................................12
Rationale................................................................................................................................12
Aims and Objectives..............................................................................................................13
Literature Review..................................................................................................................13
Research Methodology..........................................................................................................14
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3

CHAPTER 1
INTRIDUCTION
Management is the administration of organization whether it is a business, a non-profit
organization, or a government body. The important task for business industry is to focus over all
functions and activities as it supports to organizational development. Management is the single
group of individuals where number of people collected to understand the organizational goals
and give their contribution to accomplish the business goals. For each organization it is needed to
have right and effective plans which are formulated by management for the purpose of
introducing the products and services. It has been seen that if there is good and effective
management then could be easy to regulate the business and develop the organizational
performance. Management is the single group of individuals who challenges and oversees a
person or collective group of people in efforts to accomplish the business goals. In an
organization, stakeholders are those people who see the blueprint of business and invest their
money to perform their activities so that they could receive good returns. Aim of a business
organization is to attain higher productivity and profitability by offering better quality of
products as well as services. To current report is about how UBER model has changed the world
and effects of bad management on stakeholders. The present report covers background, review of
the problem faced, literature review, primary and secondary research, critical review of the
results, recommendations and action plan.
Background of the report
Selected company for report is UBER, which is an American mobility as service provider.
The services of company are food delivery, ride hailing, couriers, package delivery, and freight
transportation. This provides a cab facility to individuals where users are allowed to book a car
and driver to transport them in a way similar to a taxi. This is larger size organization that
understands the requirement of people and offer the kind of services. Management understands
the need of their industry and put efforts to offer the kind of products and services which can
help to reach the targeted customers and develops organizational productivity. It has been seen
that UBER has changed the world and effects of bad management created issues for a business
organization to operate the business effectively. There are many things to do but due to bad
management has reduced productivity and number of customers. This is most important for each

industry to analysis the environment and introduce kind of services which could help to develop
the business functions and activities. The managers and stakeholders is having major role as it
invests the money in managing the organizational functions and operations that can help to
develop productivity.
Problem Faced
The major problem which is facing by UBER is how world is being changed and effects
of bad management that directly created the challenges for a chosen organization to operate their
business problem. It has seen that people is demanding other services and products which could
be help to improve the business productivity and profitability. Due to changing environment and
needs of people it became challenging for organization to regulate their business by offering
good products and services to their customers. This problem can be resolved by formulating
planning and strategies which can help to manage the higher performance.
Aims and Objectives
Research Aim: The aim of the study is to identify how the UBER model has changed the world
and the effects of bad management on all stakeholders’.
Research objectives:
 To examine the UBER model and effective management.
 To determine analyse the role and significance of UBER model in context to UBER
industry.
 To evaluate the practices of UBER in improving its management.
Research Questions
 What is UBER model and what is effective management?
 What are the role and significance of UBER model in context to UBER industry?
 What are the practices of UBER in improving management?

CHAPTER 2
LITERATURE REVIEW
To understand UBER model and effective management.
As per opinion of Pandey (2021), The UBER model is relates to business as it also
known as multisided platform business model, connects drivers and passengers for the purpose
of offering cheap transportation and additional source of income. This is important for each
organization to understand what is happening around and how their customers will be influenced
after getting products and services. In earlier when people were using public transport then an
idea of rent cab facilities has been clicked in mind where transportation services are introduced
in market that can help to operate the business effectively. UBER model is an innovative model
which is introduced for the purpose of designing and providing the management services to their
customers which supports to regulate the business and attaining higher productivity. The
management is major role in each organization as it identify the market area which explains what
people wants and how they could be satisfied to work effectively that supported to develop the
business performance. The UBER model is two sided marketplace and platform of business
model which is used to connecting drivers, and riders with an interface of gamification. The
model is an applicable via an application that is mainly used to connecting the people and
offering the cab facilities to their customers that can help to managing all functions and activities
effectively. The support model states how people are filling their needs and wants by managing
the changes in their existing work and supported to grow the business rightly (Basukie, Wang,
and Li, 2020).
Uber is a smart phone application that provides on demand services to the users by
arranging and managing the all function. This is running with the help of internet, and websites
that states traffic and confirm it. This understand the customer’s requirement and offer the kind
of services which can help to regulate the business appropriately. While operating a business and
managing the sources it became important to have effective management as it help to arrange the
all functions in relation to business and influence the number of people that supported to grow
the business effectively. The environment is changing day by day where it became important to
introduce the kind of products and services which can help to increase the organizational
performance and productivity. Management is the process of dealing and controlling the things

as well as people that directly supported to all individuals and group of people to understand
requirement and manage the all functions properly. This is most important to UBER industry to
make the use of business model as it uses to arrange the all function and activities then offer the
services via application that supported to grow the business effectively.
Stakeholders are important to business organization as it identify the goals and strategy in
marketplace then offer the kind of services which can help to attain the higher returns that
support to develop the organizational performance. In relation to UBER, there are number of
stakeholders who is playing the important role by understanding the goals and invest money in
strategies as well as planning that supported to grow the business and improve the business
productivity. The stakeholders are having good plans and strategies that can help to influence the
number of people and gets work done. Thus, UBER model is more effective and bad managemet
impacts negatively on business performance.
To determine the role and significance of UBER model in context to UBER industry.
As per view point of Hota, Qiu, and Bhatt (2021), UBER Model is an effective model
and strategy formulated by management for the purpose of providing transportation and rent cab
facilities to their customers. This is important for each organization to analysis the environment
and comes to know what is running surrounding then offer the kind of services that supported to
grow the business effectively and manage the functions properly. The model of UBER is having
importance to operate the business and managing the all activities properly. While operating a
business there is need to focus on day to day operation as it introduces what are the activities are
needed to perform well and support to develop the organizational productivity. The roles and
significance of UBER model is defined below:
Communication-based model – To do any work and managing functions
communication is needed as it is used to share the information and data clearly that support to
reach the targeted customers and managing all functions. This is important for each individual
and group of people to identify the marketplace and introduce the kind of services which could
be used to develop the business performance. In this model, participants are the senders and
receivers of message communication encounter that is used to managing the changes and
complete the work. If there is lack of communication then could be challenging to understand
what is people saying and how they could be influenced to work effectively which has created
the challenges for business industry. The management should have proper skills and abilities to

work effectively as it affected the business productivity and profitability (Ricart, Snihur,
Carrasco-Farré, and Berrone, 2020).
On demand- cab booking – This is valuable for passengers as it make convenient
service for individual when they demand for cab booking to reach somewhere. This is important
for each individual to use the Uber app while going to other places as it could fill the needs and
wants of their customers and provide them support to develop the business productivity. The
management requires to have proper understanding and knowledge regarding current trend and
then introduce the services accordingly. The Uber model is helpful for individuals by providing
the cab booking services which can help to attaining the higher productivity and profitability.
Influence the number of people and support to increase services – The environment is
changing day by day where it became important to introduce the kind of services and products
that can fill the customers satisfaction to increase the productivity. UBER is the larger size
organization that offers transportation and food services to their customers by managing the all
functions as it could help to grow the business effectively by managing all functions and
activities.
Premium Rides – UBER model is used by transportation industry as it bring the changes
in their existing services which can help to influence the number of people and increase
productivity. If management are able to apply the Uber model in their organization then it could
affects positively as increase the customer base. In relation to UBER, offers multiple ride options
, from affordable hatchbacks to luxury sedans and SUVs that directly affected the customers. The
profit margin for premium rides are greater and helps in making more money.
Cancellation fee – This can be defined as effective point which states if a passenger
cancels a ride after a certain time frame, then they have facility to to charge a cancel fee or not to
charge. This can help to managing the all functions and activities by using the Uber model that
supports to offer kind of services and products.
To identify how UBER model has changed the world & effects of bad management on all
stakeholders.
As per opinion of Muff, Liechti, and Dyllick, (2020), UBER model is more effective to
business organization as it is used to managing all functions and activities effectively. This is
important for each individual to understand what is happening around and how they customers
will be influenced to work properly so that kind of services are provided to individuals and

managing the higher performance. The Uber model has changed the world & effects of bad
management on all stakeholders as it brings the challenges at the workplace and supported to
grow a business effectively. Management is important function which needs to be have at the
workplace as it could influence the number of people and gets work done properly. If there is
proper management then could be effective to develop the organizational productivity and
performance. Uber is plagued by a long list of scandals, ranging from reports of sexual
harassment to aggressive strategies to take down the competition. The company has recently
been in the news for the wrong reasons, dealing with sexual harassment claims, the loss of
executives including its CEO, and most recently a cyber attack cover-up. The company has faced
many challenges and management also brought the bad decision that directly affected the
organizational productivity negatively. The corporate governance was also bad and their
strategies throughout the years have brought bad attention to UBER. The all scandals faced by
company needs to resolve by improving the management and decision that could help to develop
the business and supports to increase the business productivity. There are many management
theories which can be used by chosen organisation to make effective decisions such as:
Theory X – This is management theory assumes that most of the people are incapable of
taking responsibility for themselves and have to be looked after. The people who covers under
this theory dislike work, have little ambitions, and are unwilling to responsibility. The employees
of UBER have followed this theory that have created the challenged in running their business
appropriately as they did not put their efforts to complete any task. So that, management take the
bad action which affected organizational productivity negatively.
Theory Y – This theory is totally opposite to X theory in which people are self-motivated
and enjoy the challenge of work. The managers of business organization have more collaboration
relationship with their people, and motivates them that can help in allowing them to work on
their own initiative, assigning responsibilities, and empowers to make decisions. UBER is larger
organization could follow the theory Y by allocating roles and responsibilities between
employees that can help to make the right decisions and supports to increase the organizational
productivity.
It has analysed that initially UBER has adopted the Theory X in which it faced the many
scandals and affected business decisions. It is suggested to management to follow the theory Y
that can help to influence the number of people and make them self-motivated that can help to

develop the business productivity by managing the all functions and activities effectively. This
theory will help UBER’s management to convert their bad decisions in to right and effective
action that could help to grow the business continuously.
Stakeholders are the those individual and group of people who have collected to identify
the synopsis of business by explaining planning and strategies which has supported to develop
the business activities and functions properly. When organization needs money to operation, and
managing the all business related activities then it directly contacts to stakeholders who invest
the money in proposal and give contribution to accomplish the business goals. If investors are
not satisfied to the strategy and planning then it becomes difficult to regulate the business as it
creates the challenges in business performance as well as productivity. The management requires
to have prior details regarding their investors and important functions which can be used to
arranging all activities at the workplace and supported to grow the business effectively (Borghys,
Van Der Graaf, Walravens, and Van Compernolle, 2020).
By explaining the UBER Model is key partners that are drivers who wants to drive and
riders who wants to ride by understanding the customer demand and offer kind of services. The
key activities are finding drivers, balancing demand and supply of ride and driving that can
influence the number of people and supports to manage functions. UBER has added the value
proposition by bridging the gap between drivers and customers. Customers have no longer time
to waste time in calling for taxes as they can do by online method. The company maintaining
highly automated customer relationship where products and services are provided accordingly.
The customer segment involves passengers and drivers where company generate the revenues by
offering the services. The main resources founded of business industry are Uber application,
routing, and prices that all are decided by management for the purpose of reaching to their
customers and suppliers. Channel partner that are used by selected organization are Online, Uber,
and mobile app that can help to managing the all activities properly and support to grow the
business. The channel partner is mainly used to inform the people regarding their products and
services which can help to accomplish the business goals and productivity. Cost structure is an
effective activity which considers salaries for drivers, sales marketing, and invest in technology
that can be used to attaining the higher performance. The revenues are generated by organization
considers cost per journey, distance streams, having other brands like Uber X and Uber Eats that

can help ton fill the customer demand that supports to increase the organizational productivity
and performance.
The main business problem facing Uber is bad management. The company has managed
to grow business continuously that have been criticised specifically in the way it treats its
employees, and managing the demand of riding and driving due to which all business might be
hampered. This has affected the world negatively as people are switching the other organization
to receive drive and ride services that can help to managing all functions ans acti9vities. The
management requires to have proper understanding of all management activities and functions
which can help to influence the number of people and supports to get work done. This can help
to increase business performance by managing the all functions and activities effectively.
To determine the practices of UBER in improving its management.
AS per view point of Loonam, and O'Regan (2022), UBER model is useful to
organization as it bring the changes and new technology at the workplace that can help to
regulate the business. This is important for business industry to evaluate the environment to
know what kind of services should be provided to individuals that can help to develop the
business productivity and profitability. In relation to UBER there are many practices relates to
improving the management that are discussed below:
Scientific management theory – This is effective practice or management theory used
by management to analyze work flows to improve economic efficiency, and labour productivity.
The main objective of theory is to increase the production by increasing productivity of
individual. The main focus of such theory to make more employee empower and solve complex
situation. In relation to UBER, to make effective decision and taking right action Scientific
management can use by managers as it will help to make realize their roles and responsibility
toward particular work that could develop the business productivity and profitability.
Human relation theory – This theory relates to maintaining good relations with
employer and employees so that task could be performing effectively. The basic themes in
human relation are related to communication, motivation and empathy. Communication is the
way in which information and understanding are transmitted. In relation to UBER, management
can use human relation theory to maintain the effective relations and developing the business
performance.

From the above Scientific management theory is suggested to use by UBER that will help
to remove the all obstacles and supports to increase the organizational profits. The UBER is
taking various benefits by applying the scientific management theory is defined below:
Hire the right people – Wrong hires have a big impact on organization's productivity
and cost. To improve the bad management and influencing investors in UBER, management
need to hire the right people who could understand the requirement for changes and support to
implement at the workplace. This can help to increase the business performance and
productivity.
Prioritize cultural fit – While recruiting and managing the function it became important
to give priority the cultural fit and influence the employees to work effectively. The management
is having major role who knows employees belongs to different culture so that training and
development program are provided to people that can help to behaving same and supports to
increase the organizational performance.
Proper communication – While running a business it became important to have clear
and right communication between employer and employees that can help to increase the business
performance and productivity. To have right communication could be opportunity for business
organization as it bring higher performance by managing the all functions and activities. In
relation to UBER, use of proper communication channel and partners can be used by
management that can help to grow the business and increase productivity (Garud,
Kumaraswamy, Roberts, and Xu, 2022).
Share business details with stakeholders – Stakeholders are those people who have
involved in business activities and share with shareholders for the purpose of collecting fund and
arranging all activities accordingly. In relation to UBER, management should be use share
business details with stakeholders practices which can help to influence the number of people
and gets work done which supports to remove all bad impacts.

CHAPTER 3
RESEARCH METHODOLOGY
Research Methodology is the study of research methods and practical knowledge which
explains how easy and effective data is being collected. The methodology is an important aspects
which is used by researcher to understand the topic clearly and share own opinion to complete
the task in certain period of time. While running the business and managing all functions it
became important task for individual to focus over specific procedures and techniques as it
develop the understanding regarding specific topic. In other words, research methodology is the
effective way to explaining how a researcher intends to carry out their research. If researcher is
not done in proper way, then could be challenging for individual to conduct research and gain the
knowledge. The methodology is the act of arranging and managing the research related data
where all activities could be influence individual to manage task and develop the business
productivity. This consider approaches, philosophies, strategies, choices of methods, and
sampling that is used to gain the knowledge and skills of an individual to perform well. The
methodology is helpful for researcher to improve their personal and professional details. The
researcher is having major plans and procedures which is formulated by individual for the
purpose of attaining the higher performance. The current research is about use of UBER model
and effect of bad management on organizational performance that directly affected the business
productivity. This is important for business organization to make the use of different
management practices which could help to reduce the negative impacts and supports to develop
the organizational productivity. This also helps to bring changes in existing process and
encouraged to attain goals.
Research Approach – This means second ring of research onion which is used to bringing
changes and completing the study regularly. This can classify into three aspects theory testing,
theory building, and theory modification used to getting the information and managing all
functions. The researcher is having different knowledge and skills which are used to developing
the right information. This consider inductive and deductive approach. It has seen that inductive
approach starts with observations that the used by investigator to create a new theory. The
deductive approach is used to starting with specific hypothesis development, based on literature

review that have been observed by researcher in managing the informations (Yang, Saffer, and
Li, 2020).
Justification – The current research is about impacts of UBER Model and bad
management on shareholders that affected the business negatively. This is important for each
individual to understand the task and support to develop the business productivity. The
researcher has been used deductive approach that can help to collect the information regarding
business model and management functions that supports to develop the business performance.
Research philosophy – This could be explained as set of principles and standard that are
concerns the world view or stance from which the research is conducted. This can be used in
terms of epistemology, and ontology. This is important for each researcher to understand the
requirement and apply the philosophy that can help to develop the activities. The type of
philosophy are positivism and interpretivism. The interpretivism is used to claiming that
individual mainly cosnider their own perception while taking any actions. Whereas positivism
assumes knowledge is independent which can be receives from anywhere and people.
Justification – From the above it has explained that positivism philosophy is being used
by researcher in conducting the research that provides understanding regarding use of UBER
model at the worlplace and how it has influenced to work effectively. This can help to develop
the organizational productivity by managing all resources and functions.
Research strategy – This could be explained as planning and strategy which are formulated
by an individual for the purpose of arranging and managing the functions properly. The research
strategy is the effective term which mainly uses to understanding the topic clearly and reaching
to conclusion as it supports to developing the all functions and activities. The research strategy
provides overall directions to the research involving the process by which research is conducted.
It is important for researcher to select the best option out of many that could be apply in order to
attaining high range of information. This can help to managing the topic clearly and supports to
attaining the performance. The strategies are action research, experiment, interviews, survey,
case study, and systematic literature that are applied by individual to conduct the research and
managing the data properly (Westbrook, 2020).
Justification – In relation to current research case study as strategy has been used by
researcher that can help to collect the data and information properly. This also helps to bring the
changes in their existing performance and supported to grow the business. UBER model relates

to understanding all functions and activities which requires to perform at the workplace which
can help to develop the business activities and functions. A researcher should have proper
arrangement and functional activities which can be used to attaining the higher performance.
Choices of methods – This is allocating a systematic approach which planning to
conducting the researcher to attaining the objectives of any research. This is important for
researcher to understand method clearly and bring the higher performance by managing the
activities. The methods are mono, mixed, and multi which are used to different purposes.
Justification – UBER model is useful to transportation and other industry as it make all
changes possible and support to increase performance. In relation to current research, mono
method is being used by researcher as it helps to collect the data appropriately and managing the
all functions effectively. This could help to increase the business performance and productivity at
the workplace (de los Reyes, and Scholz, 2022).
Data analysis – This is needed to evaluate the topic and attaining information that can
help to managing the performance. There are two main kind of research methods which
Qualitative research that using of this method it constructed only when the researcher is approach
of theoretical information collects and which reflects the attitude and behaviour of respondent by
from collected information with the objective of researcher. While on the other hand,
Quantitative research is used to allocates the information in terms of athematic or numeric form
which reflects the point of the view of brief perspective of participant and not focuses in the
importance to depth knowledge about the research.
Justification - For this research, the approaching the method is quantitative research as it
allocates the information in terms of athematic or numeric form thus facilitates easy presentation.
The main reason and factor behind selecting and making use of the quantitative research tend to
comprises of the fact it supports easy collection and review of the facts in numeric facts.
Source of Data collection - It is normally representing the major features of data from
where it gathered actual and right way. With respect to current study, use of the both primary as
well as the secondary sources of the information has been made. The tool used for collecting
primary information for current research is questionnaire which is a written form of document
that consists of various questions in order to evaluate and gather data and view point of
respondents. Further, the secondary data would be analysed and revised from pre-exiting set of
online articles and journals (Logue, and Grimes, 2022).

Please don’t include the Gantt Chart in the
main report

Critical review of the results of the research
Sampling – This could be explained as main method which is used by researcher to bring
the changes in existing process and support to complete the goals. The individual requires to
have proper information and details regarding UBER Model which is used by organization for
the purpose of bringing changes and managing the higher performance. If management have
proper skills and abilities to work then could be effective to develop the organizational
productivity. The two techniques of sampling are probability and non-probability. The researcher
is suggested to use the effective techniques of sampling which can be used to develop the
business performance and productivity. The researcher has been used the probability method to
conduct the research as it supports to managing the all functions. The sampling size is 30 and it
will help to collect the data by questioning with number of people and gets work done.

CHAPTER 4
DATA FINDINGS & INTERPRETATIONS
Questionnaire
Q1) According to you, explain the meaning of UBER Model? Frequency
a) Uber is two sided marketplace that connects drivers and riders 10
b) Interface that has element of gamification 12
c) It makes easy for two sides that connect and transact 8
Q2) Is UBER model effective for selected organization? Frequency
a) Yes 25
b) No 5
Q3) What is the main role and significance of UBER model within
UBER industry
Frequency
a) Communication-based model 8
b) On demand- cab booking 6
c) Influence the number of people and support to increase services 8
d) Premium Rides Cancellation fee 8
Q4) Uber model is beneficial for UBER industry as it supports to.... Frequency
a) Leading the changes 10
b) Reducing the bad management and improve it in effective manner 10
c) Attaining the competitive benefits 10
Q5) What are theories of Uber Model can be used by industry to evaluate
the business?
Frequency
a) Innovation theory 15

b) Maslow theory of motivation 5
c) Scientific management theory 10
INTERPRETATION
Q1) According to you, explain the meaning of UBER Model? Frequency
a) Uber is two sided marketplace that connects drivers and riders 10
b) Interface that has element of gamification 12
c) It makes easy for two sides that connect and transact 8
10
12
8
Interpretation – From the above it has been interpreted that there are total 30 employees
to whom question is asked regarding UBER model, 10 out of them explained it is two sided
marketplace that connects riders and drivers, as per 12, interface that has element of
gamification, and as per 8 it makes easy for two sides that connect and transact. This could help
to develop the organizational performance and productivity.
Q2) Is UBER model effective for selected organization? Frequency
a) Yes 25
b) No 5

25
5
Interpretation – From the research it has interpreted that according to 25 people UBER model
is effective to organization and remaining 5 denied to this statement. This will help to
accomplish the business goals and higher objectives by managing the functions (Muff, Liechti,
and Dyllick, 2020).
Q3) What is the main role and significance of UBER model within
UBER industry
Frequency
a) Communication-based model 8
b) On demand- cab booking 6
c) Influence the number of people and support to increase services 8
d) Premium Rides Cancellation fee 8

a) Communication-based
model
b) On demand- cab booking
c) Influence the number of
people and support to increase
services
d) Premium Rides Cancellation
fee
Interpretation – From the report it has interpreted that as per 8 people main role of Uber
model is communication based model, as per 6, on demand-cab booking, as per 8 influence the
number of people and support to increase services, and as per 8 premium rides cancellation fee.
This could help to managing the all functions and activities effectively by introducing the right
way to work.
Q4) Uber model is beneficial for UBER industry as it supports to.... Frequency
a) Leading the changes 10
b) Reducing the bad management and improve it in effective manner 10
c) Attaining the competitive benefits 10

10
10
10
Interpretation – From the above it has interpreted that as per 10 employees UBER
industry is leading the changes, as per 10, reducing the bad management and improve it
effectively, and remaining 10, said Uber model is beneficial to attain the competitive advantages
(Loonam, and O'Regan, 2022).
Q5) What are theories of Uber Model can be used by industry to evaluate
the business?
Frequency
a) Innovation theory 15
b) Maslow theory of motivation 5
c) Scientific management theory 10

15
5
10
Interpretation – From the report it has been interpreted that there are different types of
Uber model which can be used to managing the all functions and activities at the workplace. To
bring changes and managing work is the effective task which is followed to regulate the business
and accomplish the organizational goals. This is important for each organization to understand
what is happening around and how each function could be perform to regulate the business.
There are number of practices which are followed to evaluate the management and its related
activities which can help to maintaining effective management (Hota, Qiu, and Bhatt, 2021).

CHAPTER 5
RECOMMENDATION AND ACTION PLAN
Conclusion
From the report it has been concluded that to run a business there is need to have proper
details and understanding regarding specific topic which could affect the business industry
positively and negatively. The use of Uber model is more effective as it is used to arranging and
managing the business functions which needs to be complete in certain period of time. It has
been seen that Uber model is used by UBER organization to provide the better quality of
products and services that supports to arranging the all functions as well as activities effectively.
It could be opportunity for business organization to use the UBER model in efficient manner as it
bring number of changes at the workplace and technology could be opportunity to grow the
business and develop the organizational performance. The management of transportation
industry analysis the geographical area and introduce the kind of services which can help to
reach the targeted customers (Logue, and Grimes, 2022).
While running the business and managing all functions it became important task for
individual to focus over specific procedures and techniques as it develop the understanding
regarding specific topic. In other words, research methodology is the effective way to explaining
how a researcher intends to carry out their research. If researcher is not done in proper way, then
could be challenging for individual to conduct research and gain the knowledge. The
methodology is the act of arranging and managing the research related data where all activities
could be influence individual to manage task and develop the business productivity. This
consider approaches, philosophies, strategies, choices of methods, and sampling that is used to
gain the knowledge and skills of an individual to perform well. The methodology is helpful for
researcher to improve their personal and professional details. The researcher is having major
plans and procedures which is formulated by individual for the purpose of attaining the higher
performance. The management is having good skills and abilities to work which could explained
to run a business properly. The researcher has been conducted the research by using the
appropriate technique and sources which can help to attaining the higher performance. The
UBER business canvas model is exercise by business social group for the intention of carry off
the modification and acquire the competitive advantages. The important thing is for individual to

analysis the environment and comes to know what kind of commodity and services are
introduced to customers so that kind of products and services are provided in relation to
transportation industry.
Recommendation
From the above it has been recommended to UBER organization and other industry to make
the use of effective model as it could help to reach the targeted customers and bringing the
higher performance. The chosen organization should understand the needs of their customers and
people then provide right suggestions to complete the task in certain period of time. This could
be important for business organization to focus on Uber model to regulate their business as it
supports to continue all functions and activities by managing the changes and attaining the higher
performance. If there is proper planning and strategies then could be important to managing the
functions properly. Each business organization should be follow all changes and challenges at
the workplace that could help to develop the business productivity. Moreover, use of innovation,
motivation, and effective management theory could help the selected organization to attain the
competitive advantages.

REFERENCES
Books and Journal
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ridesourcing services: A case of Uber in London, UK. Case Studies on Transport
Policy, 7(4), pp.823-836.
Leviäkangas, P. and Öörni, R., 2020. From business models to value networks and business
ecosystems–What does it mean for the economics and governance of the transport
system?. Utilities Policy, 64, p.101046.
Basukie, J., Wang, Y. and Li, S., 2020. Big data governance and algorithmic management in
sharing economy platforms: A case of ridesharing in emerging markets. Technological
Forecasting and Social Change, 161, p.120310.
Ricart, J.E., Snihur, Y., Carrasco-Farré, C. and Berrone, P., 2020. Grassroots resistance to digital
platforms and relational business model design to overcome it: A conceptual
framework. Strategy Science, 5(3), pp.271-291.
Borghys, K., Van Der Graaf, S., Walravens, N. and Van Compernolle, M., 2020. Multi-
stakeholder innovation in smart city discourse: Quadruple helix thinking in the age of
“platforms”. Frontiers in Sustainable Cities, 2, p.5.
Garud, R., Kumaraswamy, A., Roberts, A. and Xu, L., 2022. Liminal movement by digital
platform‐based sharing economy ventures: The case of Uber Technologies. Strategic
Management Journal, 43(3), pp.447-475.
Yang, A., Saffer, A. and Li, Y., 2020. Managing stakeholder expectations in a politically
polarized society: An expectation violation theory approach. Journal of International Crisis
and Risk Communication Research, 3(2), pp.275-299.
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Logue, D. and Grimes, M., 2022. Living up to the hype: How new ventures manage the resource
and liability of future-oriented visions within the nascent market of impact
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Wang, Y. and Li, S., 2020Ricart, J.E., Snihur, Y., Carrasco-Farré, C. and Berrone, P., 2020.
Borghys, K., Van Der Graaf, S., Walravens, N. and Van Compernolle, M., 2020Garud, R.,
Kumaraswamy, A., Roberts, A. and Xu, L., 2022.Yang, A., Saffer, A. and Li, Y.,
2020Pandey, N., 2021.Westbrook, A.D., 2020de los Reyes, G. and Scholz, M., 2022.Logue,
D. and Grimes, M., 2022.Loonam, J. and O'Regan, N., 2022.Muff, K., Liechti, A. and
Dyllick, T., 2020Hota, P.K., Qiu, S. and Bhatt, B., 2021.

Appendices
Research proposal
Topic: How UBER model has changed the world & effects of bad
management on all stakeholders.
Introduction
The dependency of world in on happenings and changing climate which directly affects the
business productivity and profitability. While operating a business it is important to analysis the
environment and models that suit their functions to complete in certain period of time. To UBER
model is considered as business model which is using by companies to regulate their business by
increasing customer base (Mohamed, Rye, and Fonzone, 2019.). This involves a specific
marketing strategy that influences and attracts the number of people for the purpose of getting
work done and supports to accomplish the business goals. The present report is based on how
UBER model has changed the world & effect of bad management on stakeholders. The managers
and stakeholders is having major role who identify the marketplace and formulate different
business design for the purpose of influencing people and managing all activities. This proposal
involves identification of problems, company background, rationale, aims and objectives,
literature review, and methods.
Company Background
UBER is an online transportation network company headquartered in San, Francisco, and in
528 cities. This is larger size organization founded in March 2009 by Travis Kalanick, Garret
Camp. The management of such organization analysis the environment in whole world and
introduce the new technology which can help to introduce the innovative services. This supports
to develop the business productivity and profitability.
Rationale
The main reason of conducting research is to know how UBER model has changed the
world as it offers number of services in whole world and attracts the number of people. This will

help to develop the understanding and knowledge of researcher in context to personal and
professional that supported to grow the functions as well as activities. The personal aspects used
to improve communication, technological, and marketing skills. The professional aspects used to
improve knowledge regarding specific topic and area (Leviäkangas, and Öörni, 2020).
Aims and Objectives
Research Aim: ‘To identify how UBER model has changed the world & effects of bad
management on all stakeholders’. A case study of UBER.
Research objectives:
 To understand UBER model and effective management.
 To determine the role and significance of UBER model in context to UBER industry.
 To identify how UBER model has changed the world & effects of bad management on all
stakeholders.
 To determine the practices of UBER in improving its management.
Research Questions
 What is UBER model and what is effective management?
 What are the role and significance of UBER model in context to UBER industry?
 How has UBER model changed the world and the effects of bad management on all
stakeholders?
 What are the practices of UBER in improving management?
Literature Review
To understand UBER model and effective management.
As per opinion of Basukie, Wang, and Li (2020), UBER model is defined as two sided
marketplace, and a platform of business model that used to connect drivers and riders, with an
interface that has element of gamification. The effective management refers to extent to which
managers achieve their targets with the assistance of organizational resources.
To determine the role and significance of UBER model in context to UBER industry.
As per view point of Min, So, and Jeong, (2019) UBER model is having major role as it
offers a robust value proposition by connecting number of people who lives globally. In relation

to UBER, a transportation industry, UBER model is helpful to operating the business by
providing innovative, and transportation service that can help to accomplish the business goals.
To identify how UBER model has changed the world & effects of bad management on all
stakeholders.
According to Shokoohyar, Sobhani, and Ramezanpour Nargesi (2020), UBER model has
changed the world by offering different types of services such as innovative products, UBER
eats, and transportation services that can help to increase the customer base and increase the
productivity. The bad management is affecting on all stakeholders negatively as less investment
and less customer base.
To determine the practices of UBER in improving its management.
As per view point of Leviäkangas, and Öörni, (2020), There are number of practices
such as bring innovation, use of marketing channel, attractive offers, and increasing market
places can be used by UBER to improve the management and increase involvement.
Research Methodology
Research Approach – This involves inductive and deductive approach out of them
deductive approach will be used by researcher to collect data.
Research philosophy - This involves Interpretivism and positivism. The researcher will use
positivism philosophy.
Research strategy – This involves experiment, descriptive, and case study strategy. The
researcher will use a descriptive strategy to complete their study.
Choices of methods – This involves mono, mixed, and multi method. The researcher will
use mono method to conduct study.
Time Horizon – This could be determined as time schedule which used to understand topic
and collect data timely. The researcher will use cross –sectional as horizon.
Justification and Appropriateness – It has justified that researcher will improve their
knowledge by conducing study on UBER Model which is used to increase the customer base and
increase the organizational productivity in changing environment.
Gantt Chart – This is a schedule in which all activities are recorded in starting and ending
format that supports to manage the all functions effectively.