Workplace Culture and its Impact on Organisational Efficiency

Running Head: Workplace Culture and its Impact on Organisational Efficiency
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Table of Contents
Executive Summary...............................................................................................................................3
1.0 INTRODUCTION.........................................................................................................................4
2.0 ORGANISATIONAL CULTURE IN UBER........................................................................................5
2.1 Culture, Values and Ethos of Uber...............................................................................................5
2.2 Cultural Sustainability in Uber.....................................................................................................6
2.3 UBER AND ITS ENVIRONMENT.....................................................................................................7
2.4 CSR activities of Uber...................................................................................................................7
2.5 Cultural and Ethical Behaviour in Uber........................................................................................7
2.6 Relationships between departments and people in Uber...........................................................8
2.7 Personal Ethics, Values and Beliefs in Uber.................................................................................8
2.8 Ways to overcome barriers for effective functioning of Uber.....................................................9
2.9 Theories and Models Apply on Uber..........................................................................................10
3. SWOT Analysis of Uber....................................................................................................................11
4. PESTLE Analysis of Uber...................................................................................................................13
5. Conclusion.......................................................................................................................................15
6. References...................................................................................................................................16
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Executive Summary
Organisation culture is a major aspect of any business organisation. The corporate culture of the
organisation determines the way of success or direction of progress. This report is based on the
organisational culture and its practices and issues in Uber. Uber is one of the leading start-up
companies in the USA that started its business in 2009. But in 2017, Uber faced a number of scandals
such as sexual harassment, stolen technology, and unfair treatment of employees, the resignation of
staffs and controversy with drivers related to their compensation. This all issues and conflict show a
poor organisational culture of Uber. This report helps to understand the organisational culture of
Uber and all the issues related to the corporate culture.
This report is based on four parts. In the first part of the report, the organisational culture and its
issues have been discussed with a short introduction of organisational culture and its importance in
the business organisation. In the second part of this report, a critical analysis of various external and
internal factors of Uber has been done with the help of SWOT and PESTLE analysis, which shows the
detailed analysis of various factors that describe how these factors impact the business operation of
Uber. In the third part of critical analysis has been done on cultural and ethical behavioural of the
organisation that how these ethical factors determine the success or failure of the organisation. The
third part of this report also discussed the ethical behavioural issues of Uber and how these issues
are created and short out by the company by formulating a code of ethics. It also includes
recommendations and conclusion about the corporate culture of Uber. In the last part of the report
it has been discussed about the various key ethical theories and models that apply on the current
scenario of Uber case and that helps in deep analysis of ethical practices in Uber. This report is also
helpful in understanding the corporate culture of Uber and how a poor organisation culture can
create problems for a leading start-up organisation.
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1.0 INTRODUCTION
Every organisation has its different ways of working where individuals are working and follow the
values, ethics, rules, regulation, beliefs, and ideology which are part of its organisational culture that
decide the way people interact with each other. The culture of any organisation helps to attain the
objective of the organisation. A well-cultured organisation helps its employees to stay loyal and
motivated towards the management of the organisation. The organisational culture sometimes also
refers to a corporate culture. It can be easily identified by the ways the organisation operates its
business, treats its employees and customers, and the people outside of the organisation. But a
poor organisational culture destroys the image of a well-reputed organisation when the
management has no control over its organisational culture and ethics.
Uber is an example of such organisations where the organisational people misbehave and did
unethical practices within and outside of the organisation. These unethical practices of Uber
employees destroyed its image among its clients. Uber was founded in March 2009 by two business
partners Garret Camp and Travis Kalanick. Uber is also known as a technology company that
provides innovative ideas about the riding and taxi hailing services. Its provide facilities to its users in
automating the taxi service function with the help of an application. Uber is also focusing on to
initiate about to automate the car driving as well. They are already the most highest-valued start-up
company in history. But from last few years Uber is suffering from a worst organisational culture and
facing numbers of issues regarding its taxi services from its customer and people. In 2017, facing
extremely unfavourable and bad organisational culture, Uber's board members forced its CEO to
resign- to protect the Uber's business he co-founded. A large number of complaints reported against
the Uber that the working culture in the organisation is so toxic and inappropriate. A poor cultured
organisation destroys all the plans and strategy of an organisation. Uber lots of opportunities
outside if we analyse the SWOT and PESTLE analysis of the company. But they are still fighting with
the poor organisation culture. To remove this tag of "toxic corporate culture" Uber introduced new
rules and regulations and code of ethics for the employee which is formulated by Eric Holder. The
PESTEL and SWOT analysis of Uber clearly shows that Uber is fighting with the internal weaknesses.
Uber’s inner weaknesses have a solid connection with its external factors that affect the organisation
business operation and its image in public. If Uber wants to successful, it has to work to improve its
organisational culture and remove internal weaknesses which are more affect its image in public.
Uber is also facing the issues related to the ethical behaviour in the organisation. There are many
complaints about the poor working environment, harassment with females and dunking during the
work. These all allegations on Uber destroyed its image among its customers. If Uber wants to regain
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